Advertising & Public Relations
Advertising &
Public Relations
Overview
The Department of Advertising & Public Relations at UGA
The Department of Advertising and Public Relations’ (ADPR) core mission is to deliver excellent teaching, research and service through exemplary leadership and innovation. We provide a cutting-edge academic and professional curriculum and diverse experiential learning opportunities to students majoring in advertising and public relations.
As a hub for interdisciplinary research and professional development, ADPR houses the Brain, Body, and Media (BBAM) Lab, the Center for Advanced Computer-Human Ecosystems (CACHE), the Center for Health and Risk Communication (CHRC) and the Social Media Engagement & Evaluation (SEE) Suite. ADPR is also the proud home of Talking Dog, a student-led, full-service advertising and public relations agency.
By collaborating with local community partners, as well as nationally and internationally recognized brands, our students are prepared and empowered to be leaders in the fields of advertising and public relations, not only across Georgia, but throughout the world.
Curriculum Overview
The Department of Advertising and Public Relations (ADPR) at Grady College is a top-ranked program with award-winning teachers, internationally recognized scholars and leading professionals in the industry. The program provides students with the core writing, creative, analytical, communication and management skills required to launch successful careers in advertising, public relations and strategic communications.
The varied expertise of the faculty allows ADPR majors to supplement these foundational skills with specialized knowledge in areas such as social media and podcasting, health, crisis, and risk communication, communication leadership, corporate communication, artificial intelligence (AI) and virtual reality (VR) technologies, psychophysiology, political and public affairs communication, consumer psychology and international communication, among others.
Advertising Course Sampler
Note: this is not an exhaustive list of all courses offered within the ADPR department, and it should be kept in mind that not all courses are offered each semester.
ADPR 3110 – Brand Storytelling
Students learn the basics of ad design and strategic messaging from tweets to magazine ads, to viral-video scripts, to TV spots.
ADPR 5100 – Global and Multicultural Advertising
Examination of the theory and practice of global competition and worldwide markets.
ADPR 5520 – Advanced Graphics of Communication
Students will be expected to articulate the concepts and strategies that guide their design decisions and how their designs best communicate a message to a target audience.
ADPR 5741 – Integrated ADPR Campaigns
Students in this course will work in teams to conduct audience research, create an integrated communication campaign, prepare a comprehensive communication campaign book and make a formal presentation to the client.
ADPR 5990 – Seminar in Advertising and Public Relations
Seminar designed to synthesize and integrate many of the theoretical and practical approaches to the study and application of advertising, public relations, and related communication fields.
Public Relations Course Sampler
Note: this is not an exhaustive list of all courses offered within the ADPR department, and it should be kept in mind that not all courses are offered each semester.
ADPR 3550 – Social Media Content and Production
A practical and theoretical laboratory experience teaching students to develop, produce, publish, and manage written and visual content for social media.
ADPR 5120 – Crisis Communication
Students develop crisis analysis, planning, and communication skills through class discussion, analysis of theories, case studies, and development of a crisis communication plan.
ADPR 5750 – Social Media Analytics, Listening and Engagement
This class focuses on social media activities, such as analytics, listening and engagement.
ADPR 5930 – PR Ethics, Diverse Cultures and Cross-Cultural Leadership
Case studies and theory are applied to contemporary situations in this course to explore how economics and politics affect issues of inclusion, corporate purpose, communication and leadership across cultures.
ADPR 5990 – Seminar in Advertising and Public Relations
Seminar designed to synthesize and integrate many of the theoretical and practical approaches to the study and application of advertising, public relations, and related communication fields.
Additional Information
Admissions Process & Requirements
All Degree Requirements
Listing of Major Courses
Department of Advertising and Public Relations Head
Dr. Juan Meng
UGA Athletic Association Endowed Professor; Department Head; Professor; Co-director, Cannes Lions Program
Faculty and Staff
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Carolina Acosta-Alzuru
Professor
About: Carolina Acosta-Alzuru teaches public relations, cultural studies and qualitative methods. Scholarship foci: melodramas (telenovelas and Turkish dramas), culture and society. View Curriculum Vitae Education Ph.D., Mass Communication, University of […]
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Sun Joo (Grace) Ahn
Director of the CACHE Lab; Professor
About: Dr. Ahn teaches undergraduate-level research methods, graduate-level user experience research, communication theory, and advertising and society. Her research examines how social media, video/internet games, and immersive virtual environments influence […]
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Mary Ellen Barto
Talking Dog Agency Manager
Mary Ellen Barto has more than 30 years experience working in advertising and media agencies, client marketing organizations, and as an industry consultant. Prior to joining UGA, Mary Ellen worked […]
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Michael Cacciatore
Co-Director, Center for Health & Risk Communication; Associate Professor; Assistant Department Head
About: Dr. Cacciatore teaches research methodology and introduction to public relations in the Department of Advertising & Public Relations. His research focuses on science and risk communication with an emphasis […]
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Glen Caruso
Part-time faculty
About: Glen Caruso thrives in the world of Generative AI, modern marketing, and marketing technology. With a distinguished career spanning leadership roles at industry giants like Adobe, Oracle, and Microsoft […]
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David Clementson
Assistant Professor
About: Dr. Clementson teaches undergraduate- and graduate-level public relations. His research examines the effects of public figures and politicians dodging questions. When he isn’t on campus teaching, running experiments, and […]
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Tom Cullen
Lecturer
About Originally from the United Kingdom, Tom Cullen specializes in teaching public relations writing and communication. Cullen also serves as Program Manager to the Crisis Communication Coalition (CCC). View Curriculum […]
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Sabrena Deal
Senior Lecturer
About: Deal teaches Graphic Communication and Advertising Message Strategy. She works with undergraduate students to develop an understanding of basic design concepts, common design challenges, idea generation, brainstorming, and content […]
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Ben Deutsch
Part-time Instructor
Ben Deutsch retired from The Coca-Cola Company in December 2017 after a 25-year career, the last 11 years of which he served as Vice President, Corporate Communications. In this global […]
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Nicholas Eng
Assistant Professor
About: Dr. Eng teaches public relations foundation and ethics. His research investigates the interplay between message features and audience factors in shaping psychological and behavioral responses to messages about health, […]
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Nathaniel J. Evans
Associate Professor
About: Dr. Evans teaches advertising and society, advertising management, and graduate level advertising foundations courses. His research interests examine consumers’ processing and evaluation of immersive and non-traditional advertising formats that […]
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Jennifer Griffith
Principal Lecturer
About: Dr. Griffith teaches Advertising Message Strategy and the capstone campaigns course for advertising majors. She is the advisor to Grady’s student-run advertising agency. View Curriculum Vitae Education Ph.D., English, […]
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Neila Grimsley
Program Coordinator, Virtual Fitness Buddy (VFB) Ecosystem Project; and the Center for Children’s Health Assessment, Research Translation, and Combating Environmental Racism
Neila Grimsley works with Dr. Grace Ahn across multiple federally-funded projects. She is currently the program coordinator for the Translation Core of the Center for Children’s Health Assessment, Research Translation, […]
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Jeong-Yeob Han
Associate Professor; Director of Strategic Health & Risk Communication Program; Director of Analytics, Insights, & Measurement (AIM) Club
About: Dr. Han teaches undergraduate Health Communication and Health & Risk Communication Campaigns courses and graduate Mass Communication Research Method and Technology and Health courses. Research foci include health communication […]
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Bryan Harris
Part-time faculty
About Bryan Harris is the Founder and CEO of 25 Hits, a strategic communications consulting firm. He a 20+ year veteran in the communications field who has led complex and […]
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Haley R. Hatfield
PhD Student
About: Haley R. Hatfield is a PhD student in Mass Communication concentrating in Advertising at the University of Georgia. Haley’s research explores race-related media effects with an emphasis on Whiteness and […]
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Missy Hill
Director of Corporate Engagement
Missy Hill has more than 18 years of experience in marketing, advertising and corporate communications. She has worked at Grady College since 2015. Prior to working at the University of […]
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Itai Himelboim
Thomas C. Dowden Professor of Media Analytics; Director of the SEE Suite: Social media Engagement & Evaluation; Associate Professor
About: Dr. Himelboim, the Thomas C. Dowden Professor of Media Analytics and director of the SEE Suite, studies the role social media plays in news, politics and international communication. Through […]
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Yan Jin
C. Richard Yarbrough Professor in Crisis Communication Leadership; Professor of Public Relations; Director of Crisis Communication Think Tank; Associate Director of Center for Health & Risk Communication
About Dr. Yan Jin currently teaches undergraduate Crisis Communication course and graduate Crisis Communication and Strategic Conflict Management, ADPR Theory, and Mass Communication Theory courses. Her primary research programs are […]
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Jaemin Kim
Ph.D. Student
Jaemin Kim is a Ph.D. student in the Department of Advertising & Public Relations. His research interest attempts to interweave three different pillars: advertising, sports communication, and media technologies. Specifically, […]
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Jooyoung Kim
Director, James M. Cox Jr. Center for International Mass Communication Training and Research; Dan Magill Georgia Athletic Association Professor in Sports Communications; Professor
About Dr. Kim is the director of the Cox International Center and the executive director of the Cox Center CAM Fellows Program. His research focuses on the interaction between advertising […]
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Ruoyu Sun
Assistant Professor
About: Dr. Sun teaches Public Relations Management and Crisis Communication. Her research specialization focuses on corporate communication, stakeholder engagement, and relationship management. View Curriculum Vitae Education Ph.D. in Communication, University […]
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Kim Landrum
Senior Lecturer
About: Landrum teaches Graphic Communication and Advertising Message Strategy. She works with undergraduate students to develop an understanding of basic design concepts, common design challenges, idea generation, brainstorming, and content […]
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Juan Meng
UGA Athletic Association Endowed Professor; Department Head; Professor; Co-director, Cannes Lions Program
About: Dr. Juan (pronounced as “Dren”) Meng is the Head of the Department of Advertising and Public Relations in the College of Journalism and Mass Communication at the University of […]
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Joann Morgan
Administrative Associate
Joann Morgan was born into a Marine Corps family and grew up on the east coast of the US. She is excited to join Grady and feels her experience from […]
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Glen Nowak
Associate Dean for Research and Graduate Studies, Co-Director of Center for Health & Risk Communication, Professor
About: Nowak is responsible for developing and managing the College’s new Center for Health and Risk Communication, which seeks to foster an interdisciplinary approach to health and risk-related Communication projects, […]
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Marilyn Primovic
Ph.D. Student
Marilyn Primovic seeks to understand the ways media influences consumer decision making. Completing both her B.A. in journalism and M.A. in advertising and public relations from the Grady College in four years, […]
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Glenna Read
Associate Professor of Advertising
About: Dr. Read teaches Media Strategy and Insights and Analytics. Research interests are media psychology/effects, identity and representation, and psychophysiology. View Curriculum Vitae Education: Ph.D., Mass Communication, Indiana University M.A., […]
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Karen Miller Russell
Jim Kennedy New Media Professor, Professor
About: Karen Miller Russell is Jim Kennedy Professor of New Media and Josiah Meigs Distinguished Teaching Professor, teaching public relations and media history and advising the college’s Integrated ADPR master’s […]
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Ja Kyung Seo
PhD student
Ja Kyung Seo is a doctoral student in the Department of Advertising & Public Relations at UGA. Her research interests lie in understanding the effects of interactive media technologies such as […]
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Kristen Smith
Principal Lecturer
About: Ms. Smith teaches Graphic Communication, Advanced Graphic Communication and the History of Graphic Communication. She is a faculty adviser to Talking Dog, the student-led advertising and PR agency. View […]
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Jeff Springston
Director, Master of Fine Arts Programs, Professor
About Dr. Springston teaches public relations, media and health, and research methods. Research foci include health and risk communications. View Curriculum Vitae Education Ph.D., Organizational Communication, The Ohio State University […]
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Kirsten Strausbaugh
Senior Lecturer
About: Dr. Strausbaugh teaches advertising message strategy, campaigns, and graphic communications. Service areas include acting as Faculty Advisor to the UGA AdClub. View Curriculum Vitae Education Ph.D., Mass Communication, University […]
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Bryan Trude
Lecturer
Dr. Trude earned his PhD in May 2022. His research interest is on the utilization and evolution of new and emergent forms of media, and how the changing uses of […]
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Wes Unruh
CACHE Lab Administrator
Wes Unruh is the CACHE Lab administrator at Grady College.
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Joseph Watson
Carolyn Caudell Tieger Professor of Public Affairs Communications
Joseph Watson, Jr. is the inaugural Carolyn Caudell Tieger Professor of Public Affairs Communications at Grady College. In this role, Watson oversees the first program in the nation to provide […]
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Hye Jin Yoon
Associate Professor, Advertising
About: Hye Jin Yoon is an Associate Professor in the Department of Advertising and Public Relations at the University of Georgia. Her research expertise is in humor advertising and humor […]
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Sihao “Max” Zhou
PhD student
Sihao Zhou is a Ph.D. student concentrating in public relations at the University of Georgia. His research interests are health and science communication, social media data analytics, and the frames […]
Certificates
Public Affairs Communications Certificate
Public Affairs Communications (PAC) is at the forefront of politics, policymaking and issue advocacy. Grady College is home to the first program in the nation to provide undergraduate students with practical training in this emerging field.
The PAC program provides students with specialized communications skills aimed at educating, shaping or changing public opinion on public policy, legislation, political candidates or issues.
Grady College and the School of Public and International Affairs (SPIA) jointly offer their students the opportunity to obtain a Public Affairs Professional Certificate. The PAC program and certificate are designed to prepare students for careers in public affairs.
Strategic Health & Risk Communication Certificate
The Strategic Health & Risk Communication certificate offers undergraduate students the knowledge, skills and experience related to applying communication principles to address public health problems. It prepares students to better meet the evolving health needs of society at large and use their health promotion and/or communication skills in an applied manner. The program culminates in a capstone course in which students will create a public health communication campaign for a community client, providing students with valuable experiential and hands-on learning.
The SHRC track requires six courses in a balanced curriculum: two core courses at Grady College, two courses at the College of Public Health, and two elective special topics courses. Students will apply for acceptance into the certificate program. However, students outside the certificate can take these courses, thus broadening the number of students introduced to this discipline.
Graduate Certificate in Crisis, Risk, and Disaster Communication
At the University of Georgia, academics and practitioners from industry, nonprofits and the public sector have worked collaboratively to prepare future leaders and executives in the crisis, risk and disaster communication practices. To educate the next generation of crisis communication leaders, based on the successful CCTT model of bridging academia and industry, this 12-credit graduate certificate program in crisis, risk, and disaster communication provides advanced learning about crisis, risk, and disaster communication through specialized coursework connecting theory and practice across sectors and industries. It is specifically aimed at students interested in obtaining in-depth and integrated education in the interdisciplinary areas of crisis and risk communication, risk management and disaster management.
The 12-credit graduate certificate has its program of study constructed with two core Grady College courses (6 credits). Depending on the desired study of focus and/or career orientation, students will choose one of two additional tracks: (1) business track in partnership with the Terry College of Business or (2) public health track in partnership with the College of Public Health.
Go Global With Grady
Students are encouraged to study abroad and participate in domestic field studies as a part of their course of study. At Grady College, we feel that students who have a critical understanding of the global scope of Journalism and Mass Communication are set apart in their fields and we take pride in being able to provide these opportunities for students.
From travel writing to industry-leading advertising and entertainment strategies, each of our summer programs offers students an experience that strengthens their understanding of their major and/or helps them gain valuable skills that they otherwise couldn’t in a normal classroom setting.
Join a group of 12 Grady students to participate in eight-week internships in New York City while you learn about the many possibilities for your future in NYC!
The AdPR NYC Maymester program provides students an opportunity to learn what working life is like in the advertising, public relations and creative communications industries. During this on-campus Maymester class, you will travel to New York City to explore advertising, public relations agencies and network with professionals.
Grady DC students are enrolled in a public affairs communications class taught at UGA’s Delta Hall on Capitol Hill and are working at DC area internships for course credit to amplify their learning with real-world experiences, mentoring and networking with public affairs communications professionals in the nation’s capital.
The Grady LA Field Study and Internship Program allows students to gain valuable hands-on experience in the Entertainment industry while earning course credit.
Join us for an exciting eight-week summer internship experience in beautiful and vibrant Chicago, one of the top media and communications cities in the country!
The Cannes Lions study abroad program offers participants a once-in-a-lifetime opportunity to rub elbows with the top leaders of today’s creative world. This three week program is located in Cannes, France, where students will have access to cutting-edge advertising professionals, designers, digital innovators and marketers while attending the Cannes Lions Festival.
This class will cover a range of international communication topics, including but not limited to global media systems, international reporting and news flow, transnational advertising and international public relations, through both theoretical and practical perspectives.
While each program offers courses in specific disciplines, students are not limited to participating in courses only within their major. Many of our Study Abroad and Field Study programs are open to students outside of Grady College majors (including undergraduate and graduate students) as well as students outside of the University of Georgia.
Summer Studio Creative Portfolio Program
The Summer Studio Creative Portfolio program is an experiential learning environment for students interested in creative areas such as advertising, public relations, graphic design, social media content creation and related communications industries. Over four weeks, participants build technical skills and formulate ideas from the ground up. Join us June 6 – July 3, 2024.
Talking Dog Agency
Talking Dog is an ambitious student-led advertising and public relations agency that fosters growth for both clients and members through next-generation perspectives. This full-service agency can assist with a wide range of clients and has a Gen-Z focus. Talking Dog promises expertise in everything from market research to creative execution.
Talking Dog staffs UGA students across a variety of majors. You can apply to be an Account Executive, Project Manager, Art Director, Copywriter, Public Relations Specialist, Photographer, Videographer, Digital Media Specialist or Strategist every fall.
Young Alumni on the Job
Grady Career Services
The Grady College Career Services office, located in 239C of the Journalism building, and the UGA Career Center offer individual counseling sessions for students to discuss career options, job and internship search strategies, resumes and cover letters and interviewing skills. They also provide workshops on topics related to career planning and development.
Contact Director of Experiential Learning, Samantha Meyer, at (706) 542-5032 or sam610@uga.edu.
Internships
As part of our experiential learning at Grady, students have the opportunity to earn academic credit while completing an internship. If you successfully complete all of the requirements of an approved internship while concurrently enrolled in ADPR 5010 (Advertising Internship) or ADPR 5011 (Public Relations Internship), you can earn up to three college elective hours of credit.
AdPR Internships, Summer 2023
Another unique offering for our AdPR students is the ability to earn internship credit for Talking Dog, our student-run, full-service advertising and PR agency. In order to get this credit, students must complete all requirements and be concurrently enrolled in ADPR 5012 (Talking Dog Agency Internship), where they may also earn up to three college elective hours of credit.
For more assistance and guidance with internships, visit our Careers and Internships page.
Research
Advertising permeates our culture. Advertising scholars at Grady specialize in health communication, advertising management, brand management as well as the role of digital media in advertising. Grady also boasts some of the top scholars in the field of public relations research. These scholars’ work ranges from crisis communication to social media, history to theory building and leadership to activism.
Research Spotlight
Brain, Body, & Media Lab
The Brain, Body and Media Lab investigates mechanisms (e.g., attention, emotion) that underlie audience/consumer response to different features of messages (e.g., models in ads) and individual difference variables that are associated with these responses. Equipment in this lab includes peripheral psychophysiological measures (EMG, EDA, ECG) and central measures (EEG). By using these measures, we are able to identify and dissociate between psychological processes that occur in response to media using fluctuations in the activity of the brain and body – without relying on self-reported assessment of these processes. Measurement of implicit processes in a media/advertising context furthers understanding of cognitive and affective processing of media messages which has both theoretical and practical implications.
Center for Advanced
Computer-Human Ecosystems
The Center for Advanced Computer-Human Ecosystems (CACHE) is an interdisciplinary research facility for a human-centered approach to investigating virtual experiences and how they influence the attitudes and behaviors of users. The lab makes forward-thinking inquiries into how interactions in virtual worlds can shift traditional rules and norms of social interactions in the physical world. Our projects apply frameworks of psychosocial and behavioral sciences to explore, test and evaluate the impact of virtual and augmented environments on a wide range of social issues.
Center for Health & Risk Communication
The Grady College Center for Health and Risk Communication is focused on health and risk communication-related research, teaching and service that advances knowledge about effective and understandable messages to help people make better health-related decisions.
Social Media Engagement & Evaluation Suite
The Social media Engagement and Evaluation (SEE) Suite at the Department of Advertising and Public Relations of the Grady College at the University of Georgia is an innovative space, designed for students and researchers to gain the skills, experience and knowledge to become leaders in the changing social communication ecosystems.
The mix between industry technology and a media lab allows us to train our students for examining cross platform social data, analyzing engagement, identifying actionable insights and prepare them for jobs in a wide range of industries and providing our graduate students and faculty with the data, software and hardware to conduct cutting-edge research at the University of Georgia.
Crisis Communication Think Tank
The Crisis Communication Think Tank (CCTT) was established in 2018 at the University of Georgia as a thought leadership entity. It is designed to further discussions and understanding of crisis communication and strategic conflict management, with an emphasis on evolving technologies.
Housed at UGA’s Grady College of Journalism and Mass Communication and led by the C. Richard Yarbrough Professor in Crisis Communication Leadership, the CCTT aims to build collaborations among leading crisis scholars and practitioners globally, through dialogue on emerging topics and co-creation of evidence-based advice for next-generation crisis research and practice. Our overarching goals are:
- To connect crisis communication experts from the segmented worlds of academia and industry practice.
- To reshape and refine how crisis communication is understood and practiced.
- To advance crisis communication knowledge via academic-practitioner collaborative research.
- To educate the next generation of crisis communication scholars and practitioners.
- To design protocols for handling “sticky crisis” challenges effectively and ethically at the top decision-making level via crisis preparedness and resilience.
AdPR Academy
We believe it is imperative that the advertising and public relations industries strategically address the gap in diversity among its staff and strive for a more inclusive, equitable and welcoming environment representative of all the voices, ideas and perspectives of our global society.
AdPR Academy is a solution to aid in diversity, equity and inclusion efforts.
The ever-growing, global consumer market is more ethnically and culturally diverse with each generation. This means that the professionals and organizations that serve this market must truly reflect current and future generations but also be creatively nimble and innovative to build and sustain engagement with the global consumer market.
The diversity gap in advertising and public relations is wide! Whites comprise nearly 90% of management roles in advertising and promotion, marketing and sales and public relations (and fundraising) in the U.S., according to data from the U.S. Bureau of Labor Statistics. As of 2019, a total of 6.0% African Americans/Blacks, 5.4% Asian Americans/Pacific Islanders and 8.5% Hispanics/Latinos held manager roles in the occupations above.
Our goal is to amplify the power of diversity, equity and inclusion while investing in the pipeline of new leaders in advertising and public relations career paths.
AdPR Connection
AdPR Connection is an annual student-run networking event that includes workshops, a career fair and networking socials to help students connect with future employers and build skills needed for their job search. AdPR Connection is sponsored by UGA’s PRSSA and AdClub and takes place each fall.
Cox Center CAM Fellows Program
In the constantly changing global media environment, professionals and researchers alike must stay current. Continuous research, knowledge updating and practice are essential. To meet this critical need, the James M. Cox, Jr., Center for International Mass Communication Training and Research (Cox International Center) designed the Communication and Media (CAM) Fellows Program.
The CAM program provides experienced communication and media professionals with opportunities to update and develop their knowledge. Leaders across business, government, non-profit sectors and the press can access a world-class educational and research setting through the Cox International Center.
Executive Advisory board
The AdPR Advisory Council is a diverse group of leading communications professionals committed to supporting the vision of the Department of Advertising & Public Relations, and assist the department with activities that align with the most current industry drivers in both the commercial and public sectors worldwide.
Tom Landrum
Resources
The following list provides a sample listing of websites providing helpful research and guides of industry standards. This list is only a starting point and is not inclusive.
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Advertising & Public Relations GALILEO Database
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BBC College of Journalism
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Bound By Law? Tales from the Public Domain
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Citation Style Guides
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Conflict Sensitive Journalism: A Handbook
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Designing with Type
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Freedom Forum
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Freedom of the Press Foundation
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GALILEO
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Georgia First Amendment Foundation
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Google Scholar
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Grady College Newsource
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Investigative Reporters and Editors (IRE)
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NewsU – Online Training for Journalists
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Open Government Guide
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Pew Research Center’s Journalism Project
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The Journalist’s Resource (Shorenstein Center/Harvard University)
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Student Press Law Center (SPLC)
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UGA Undergraduate Bulletin
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UGA Graduate Bulletin
The Latest
Read the newest headlines, get updates and discover events happening at Grady.
Graduate Certificate in Crisis, Risk, and Disaster Communication approved for Fall 2024
The University of Georgia has been approved to offer a Graduate Certificate in Crisis, Risk, and Disaster Communication (CRDC), a program that will educate students in skills needed for proactive, […]
2024 faculty and staff award recipients announced
Grady College is proud to announce the recipients of the Diversity and Inclusion Advocacy Award, the Darwin Davis Award, the Vera Penn Staff Award for Excellence and the Teacher of […]
Inaugural partnership among Grady College, Terry College and UGA Executive Education draws industry leaders to crisis management workshop
Grady College’s Crisis Communication Think Tank (CCTT) partnered with the Terry College of Business and UGA Executive Education on a crisis readiness program for business leaders on Friday, April 12, […]
Anna Womack named senior speaker for Spring 2024 Convocation
Anna Womack, a graduating public relations major from Cartersville, Georgia, has been named the distinguished senior speaker for the Grady College Spring Convocation. Graduating students will be honored during Convocation […]
Profiles of Tenacity: Lauren Kim
Fourth-year public relations student Lauren Kim is involved in Talking Dog Agency, Grady Ambassadors, PRSSA and the Bateman Team. Throughout her involvement in the college, she’s found a community and […]
Crisis Communication Hedge Fund provides motivation for graduate student research
The Hedge Fund: Venture Between the Hedges is providing more than just motivation for students in the Graduate Crisis Communication course at Grady College. The winning team’s proposal will be […]
Profiles of Tenacity: Kathryn Penn
Kathryn Penn is a fourth-year public relations student interested in crisis communications. She encourages students to seek mentorship and peer networking opportunities to form a supportive community at UGA. Why […]
Lance Porter named King Distinguished Professor in Advertising
Lance Porter (MA ’98, PhD ’02), a leading scholar and practitioner in digital marketing and internet strategy, has been named the inaugural Karen W. and Daniel J. King Distinguished Professor […]
Profiles of Tenacity: Kayla Freeman
Fourth-year advertising major Kayla Freeman is driven to succeed by the community around her and the values the opportunities she’s found through the college. Read on as she shares her […]
Grady College graduate students earn recognition
It’s been an active spring of recognition for the outstanding work of graduate students at Grady College. Several students from the Grady College Graduate Studies program have been recognized for […]
Kim Landrum’s teaching practices, career and favorite local food
Listen to the full episode on Spotify or Apple Podcasts. Kim Landrum is a senior lecturer in the Department of Advertising and Public Relations at Grady College and the program director for the […]
Profiles of Tenacity: Sophie Difusco
Fourth-year student Sophie Difusco is a leader in and out of the classroom. From her involvement in Grady organizations to student-run nonprofits, her passion for serving the UGA community shines […]
PR student Lila Maiolo recounts UGA at Oxford semester
The following recount was written by Lila Maiolo, a third-year public relations major and fashion merchandising minor with a certificate in new media. She is a Yarbrough Crisis Communication Fellow […]
Inside Dr. Carolina Acosta-Alzuru’s award-winning research and teaching methods
Listen to the full episode on Spotify or Apple Podcasts. Carolina Acosta-Alzuru (MA ’96, PhD ’99) is a professor in the Department of Advertising and Public Relations at Grady College and the recent […]
AdPR students explore Washington D.C.’s communications industry
The following recount was written by third-year public relations student Margot Murphy. She is involved in Grady College’s Public Affairs Professional Certificate as well as Terry College’s Institute for Leadership […]
Nicholas Eng studies human emotions in environmental and health message design
Nicholas Eng has long been interested in emotion science and prosocial environmental and health messaging. How people respond emotionally to different sequences of positive and negative environmental messages is the […]
Esther Kim named PRWeek Outstanding Student of the Year
Esther Kim, a fourth-year public relations major, was named Outstanding Student in the nation by PRWeek, one of the industry’s leading trade publications. Kim was named Outstanding Student at the […]
Profiles of Tenacity: Johnny Klein
Integrated AdPR graduate student Johnny Klein found community in Grady through involvement in organizations and immersing himself in AdPR’s culture. He encourages other students to try different activities and enjoy […]
International students thrive in AdPR’s 3+1+1 program
Grady College’s Department of Advertising and Public Relations welcomed the third cohort of 3+1+1 dual degree students in fall 2023. In partnership with Shanghai Normal University and Shanghai International Studies […]
Profiles of Tenacity: Ireland Ashburn
Fourth-year advertising student Ireland Ashburn is passionate about fashion and creativity. She enjoys the community she has cultivated through campus organizations and Grady College programming. Why did you choose your […]
UGA’s Grady College and Terry College to offer executive education program in crisis communication and management
The University of Georgia’s Grady College of Journalism and Mass Communication and Terry College of Business have partnered to offer an executive education program in crisis communication and management. This […]
The power of humor in advertising, with Dr. Hye Jin Yoon
Listen to the full episode on Spotify or Apple Podcasts. Dr. Hye Jin Yoon (MA ‘06, PhD ‘10) is an associate professor of advertising in the Department of Advertising and […]
Talking Dog Agency manager mentors younger professionals
Mary Ellen Barto has no problem sharing what she’s learned during her 35 years in agency and client marketing with students. In fact, she’s happy to give back to advertising and […]
Study shows the impact of environmental corporate social responsibility communication
With the rising threats of climate change and environmental degradation, many companies and organizations have instilled sustainability goals over recent years. But, how can they effectively motivate employees to engage […]
Profiles of Tenacity: Valeria Valdes
Fourth-year student Valeria Valdes was recently accepted into the American Advertising Federation’s Most Promising Multicultural Students class of 2024. Learn more about her below. Why did you choose your major? […]
Students named Tieger Fellows in Public Affairs Communications
The University of Georgia’s Grady College of Journalism and Mass Communication announced the selection of three new Tieger Fellows for the 2023-2024 academic year: Sydney Branton, Gracie Englund and Anna […]
UGA’s Advertising and Public Relations program named top five in nation
The University of Georgia’s Advertising and Public Relations program has been named a top five finalist for Outstanding Education Program in the nation by PRWeek , one of the leading publications […]
Profiles of Tenacity: Jimena Somilleda
Fourth-year public relations major Jimena Somilleda is motivated to be an advocate for her community. In addition to UGA’s AdPR department, she is involved with the Association of Latino Professionals […]
Cross-institutional collaboration sparks student research on AI, crisis communication
When students from the University of Georgia and Penn State met to kick off a research partnership this past August, they quickly realized they were gaining more than a line […]
Events
Philadelphia Alumni Event
Save the date to join Dean Davis and other alumni for our Grady College networking event in Philadelphia during the AEJMC Conference. Reserve your spot here by August 1.
UGA 40 Under 40 celebration
The UGA 40 under 40 alumni luncheon will happen on Friday, September 6, in Athens.
Fall Alumni Board Meeting
Save the date for the fall 2024 Alumni Board meeting. More details will be announced closer to the date.
Grady alumni tailgate
Please join us on the Schnitzer Family Media Lawn 2 1/2 hours before kickoff against Mississippi State University for an alumni tailgate.
ADPR Blog
Catch up on the latest news in the Department of Advertising and Public Relations.
UGA’s Grady College and Terry College to offer executive education program in crisis communication and management
The University of Georgia’s Grady College of Journalism and Mass Communication and Terry College of Business have partnered to offer an executive education program in crisis communication and management. This […]
Study shows the impact of environmental corporate social responsibility communication
With the rising threats of climate change and environmental degradation, many companies and organizations have instilled sustainability goals over recent years. But, how can they effectively motivate employees to engage […]
Peabody Awards to take place June 9 in Los Angeles
Peabody apppoints new members to its Board of Jurors Peabody announced that its annual ceremony, the Peabody Awards, will be held in Los Angeles at the Beverly Wilshire Hotel on […]
UGA’s Advertising and Public Relations program named top five in nation
The University of Georgia’s Advertising and Public Relations program has been named a top five finalist for Outstanding Education Program in the nation by PRWeek , one of the leading publications […]
AdPR Academy continues to grow in 7th year
In late October, a diverse group of 30 students from colleges and universities across the Southeast gathered in Atlanta for just under a week of training to advance their skills […]
Profiles of Tenacity: Elisa Fontanillas
Advertising student Elisa Fontanillas found the intersection of her passions at Grady College. Self-described as bright, bold and full of color, Fontanillas seeks creativity in all aspects of her life. Why […]
Grady’s Inaugural Chicago Field Study and Internship Program introduces students to a unique market
This summer, thirteen Grady students participated in the inaugural Chicago Field Study and Internship Program, securing internships in the media and communications industries. Dr. Jennifer Griffith served as the faculty […]
Former Coca-Cola executive to teach new course on corporate communications
The Department of Advertising and Public Relations at the Grady College of Journalism and Mass Communication is excited to offer a new course this spring that will give advertising and […]
AdPR Academy renamed, revamped after gift from Myra Blackmon
AdPR Academy of Grady College’s Department of Advertising and Public Relations has changed its name to the Myra Blackmon AdPR Academy for Diversity and Inclusion. The six-year-old educational outreach program […]
Yan Jin named C. Richard Yarbrough Professor in Crisis Communication Leadership
Yan Jin, a professor of public relations, director of the Crisis Communication Think Tank and assistant head of the Department of Advertising and Public Relations, has been named the C. […]
Juan Meng named Department of Advertising and Public Relations Head
Juan Meng, an associate professor of public relations and founder and director of the Choose China Study Abroad program, has been tapped to direct the Department of Advertising and Public […]
Perspectives
“The classes I’ve taken at Grady prepared me by teaching me how to look at problems, specifically in the media space, through an analytical lens. My classes taught me to think beneath the surface problem and instead, identify the root of the issue.”
Caleb Smathers
Perspectives
“Grady introduced me to the professional side of graphic design. I have begun creating posters, show announcements, and even cover art for local musicians!”
Smera Dhal
(AB ‘23)
Perspectives
“Grady classes helped me prepare for this internship by teaching me about target audiences, brand voices and social media analytics – all of which are critical for successful social media engagement.”
Kathryn Miller
(AB ‘22)
Perspectives
“One of my biggest accomplishments this past year is becoming an Innovation Fellow here at the University of Georgia. I have gotten to work with Cox Enterprises, Delta and Worldstrides and tackle issues of tech, sustainability, and culture.”
Chiamaka Uwagerikpe
Perspectives
“Winning the inaugural AdPR Vision Award means the world! I cannot wait to continue contributing to the advertising industry.”
Jonina Bullock
Perspectives
“My Brand Storytelling and Media Activation and Strategy courses taught me how to really get familiar with a brand, including their values.”
Deborah Yoon
Application details
Your media career starts here. Choose from four majors: Advertising, Entertainment and Media Studies, Journalism and Public Relations.