Glen Nowak

Director of Center for Health & Risk Communication, Professor, Advertising

About: Nowak is responsible for developing and managing the College’s new Center for Health and Risk Communication, which seeks to foster an interdisciplinary approach to health and risk-related Communication projects, including interventions, campaigns, messaging and messages, news media and provider-patient communication.

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Education

Dr. Nowak received his B.S. in 1982 from the University of Wisconsin-Milwaukee, with majors in both economics and communications. He continued his studies at the University of Wisconsin-Madison, where he subsequently earned an M.A. degree in journalism (1987) and a Ph.D. in the field of mass communications (1990).

Experience

Glen Nowak is a Professor of Advertising and Public Relations and director of the Grady College’s Center for Health and Risk Communication. Prior to joining the Grady faculty in January 2013, he worked 14 years at the Centers for Disease Control and Prevention. He spent six years as director of media relations at CDC and six years as communications director for CDC’s National Immunization Program. He has experience in managing and implementing health and risk communications programs, media relations, health information campaigns and social marketing. Prior to joining CDC in January 1999, Dr. Nowak was an associate professor of advertising and communication at the Grady College of Journalism and Mass Communication at the University of Georgia. At Georgia, Dr. Nowak taught undergraduate and graduate courses in principles of advertising, communication and advertising research, communication and advertising management, social marketing, and health communications. In the course of his career, Dr. Nowak has authored or co-authored a number of peer-reviewed journal articles on communications practices, social marketing, and health communications, and conducted numerous workshops and trainings on health communication, social marketing, risk communication and media relations.

Communicating with the Public During a Public Health Emergency Glen Nowak

Glen Nowak is an invited panelist at the June 25-July 2 (virtual) annual meeting of the Society for Birth Defects Research and Prevention. The panel session on June 29 is focused on “Investigation of a Potential Outbreak of Birth Defects,” and Glen’s presentation will be on “Communicating with the Public During a Public Health Emergency.”

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Adherence to Timely Vaccinations in the United States Glen Nowak

Hargreaves AL, Glen J. Nowak, Paula Frew, AR Hinman, WA Orenstein et al., “Adherence to Timely Vaccinations in the United States,” Pediatrics, 145(3, March 2020):e20190783. Abstract: We used 2014 National Immunization Survey provider-verified vaccination data to classify vaccination patterns as “recommended” (ie, in line with ACIP dose- and age-specific recommendations), “alternate” (ie, in line with […]

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An Assessment of Parents’ Childhood Immunization Beliefs, Intentions, and Behaviors Using a Smartphone Panel Glen Nowak

Boyle J., Berman L, Glen J. Nowak, Iachan R, Middleton D and Deng Y. “An Assessment of Parents’ Childhood Immunization Beliefs, Intentions, and Behaviors Using a Smartphone Panel,” Vaccine, 2020;38(10):2416-2423. Abstract: It is important to quickly identify parent beliefs, intentions, and behaviors toward childhood vaccination, especially parents of children 19 to 35 months. A sample […]

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Glen Nowak is part of a $5 million five-year University of Georgia proposal submitted to the U.S. Food & Drug Administration Glen Nowak

Glen Nowak is part of a $5 million five-year University of Georgia proposal submitted to the U.S. Food & Drug Administration in response to a call for proposals to improve the agency’s ability to engage with key stakeholders, patients, the public, communities and others on drug development policies and to improve the use of science […]

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UGA Transdisplinary Earth System Science for Global Solutions and Public Engagement (ENGAGE) Michael Cacciatore and Glen Nowak

Michael Cacciatore and Glen Nowak are part of a $2,974,744 five-year University of Georgia proposal submitted to the National Science Foundation to create a UGA Transdisplinary Earth System Science for Global Solutions and Public Engagement (ENGAGE). Mike is a Co-PI on the proposal, which includes a core component related to improving science communication training.

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Centers of Excellence for Influenza Research and Response (CIERR) Michael Cacciatore, Glen Nowak, Glenna Read, Bartosz Wojdynski & Itai Himelboim

Glen Nowak, Michael Cacciatore, Bart Wojdynski, Glenna Read, and Itai Himelboim are part of a University of Georgia proposal submitted in response to a National Institutes of Health call for proposals to establish Centers of Excellence for Influenza Research and Response (CIERR). As part of UGA’s proposal to establish a UGA Center for Influenza Disease […]

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Understanding flu vaccination attitudes and behaviors: Exploring a measure of health decision-making preferences. Michael Cacciatore and Glen Nowak

Abstract: Annual influenza vaccination has been recommended for all adults in the United States since 2010, but coverage estimates indicate that less than half of American adults complied during the 2018-19 flu season. A number of studies have assessed the correlates of adult influenza vaccination attitudes and behaviors, but stagnating flu vaccination rates suggest new […]

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Communication Challenges during Influenza Pandemics. Glen Nowak

Abstract:  Influenza pandemics have the potential to cause much illness and death and are thus a major focus of public health planning and preparation. As the influenza pandemic that took place in 2009-2010 illustrated, many communication issues and challenges arise during influenza pandemics, ranging from the need to daily update the news media and public […]

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Adherence to Timely Vaccinations in the United States. Glen Nowak

Abstract: To estimate 1) the proportion of children not adhering to the Advisory Committee on Immunization Practices (ACIP) recommended early childhood immunization schedule and 2) associations between schedule adherence, sociodemographic characteristics and up-to-date immunization status by 19-35 months of age. Methods: We used 2014 National Immunization Survey (NIS) provider-verified vaccination data to classify vaccination patterns […]

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Using Immersive Virtual Reality to Improve the Beliefs and Intentions of Influenza Vaccine Avoidant 18-to-49-Year-Olds: Considerations, Effects, and Lessons Learned. Nathaniel J. Evans, Glen Nowak, Bartosz Wojdynski, Sun Joo (Grace) Ahn & María E. Len-Ríos

Abstract: Only one-third of adults 18 to 49 years old in the United States receive a recommended annual influenza vaccination. This study examined whether supplementing vaccine information statements (VIS) with an immersive virtual reality (VR), short video or electronic pamphlet story designed to convey the community immunity benefits of influenza vaccination would improve influenza vaccine […]

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The Global Vaccine Action Plan – insights into its utility, application, and ways to strengthen future plans. Glen Nowak

Abstract: The pace of global progress must increase if the Global Vaccine Action Plan (GVAP) goals are to be achieved by 2020. We administered a two-phase survey to key immunization stakeholders to assess the utility and application of GVAP, including how it has impacted country immunization programs, and to find ways to strengthen the next […]

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Development of a measure to assess vaccine confidence among men who have sex with men. Glen Nowak

Abstract: Recent serogroup C meningococcal disease outbreaks led to meningococcal vaccine recommendations for Southern California men who have sex with men (MSM). Assessment of vaccine confidence is critical to improving vaccine coverage in the context of disease outbreaks wherein immunization(s) are recommended. Methods: We surveyed MSM using venue-based sampling and began development of the vaccine […]

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Development of a US trust measure to assess and monitor parental confidence in the vaccine system. Glen Nowak

Abstract: To develop a Vaccine Confidence Index (VCI) that is capable of detecting variations in parental confidence towards childhood immunizations centered on trust and concern issues that impact vaccine confidence. Methods: We used a web-based national poll of 893 parents of children <7 years in 2016 to assess the measures created for the Emory VCI (EVCI). […]

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Book Contract: Advancing Crisis Communication Effectiveness: Integrating Public Relations Scholarship with Practice Yan Jin, Glen Nowak & Bryan H. Reber

Abstract:: Advancing Crisis Communication Effectiveness shows how crisis communication plans and efforts for complex and challenging issues benefit when academic perspectives are connected with practitioner experiences. This book brings crisis and public relations scholars together with practicing professionals to integrate academic theories and research with the knowledge and lessons learned on the frontlines of crisis […]

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“Effectively addressing opioid drug use and misuse: Identifying the crisis and risk communications challenges and opportunities.” Glen Nowak

Abstract: The epidemic of opioid drug use and misuse in the United States and in many other continues unabated.  Communicating to healthcare practitioners, the public, news media, and those legally and illegally using opioids is unusually complex due to the multiple factors and varying use situations that have contributed to the current epidemic. To date, […]

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Pandemic influenza vaccines – Communication of benefits, risks, and uncertainties Glen Nowak

Abstract:  Vaccines that would be recommended and offered in response to a novel influenza virus bring many communication challenges. This chapter identifies and describes some of the major issues that public health agencies and regulatory bodies, vaccine manufacturers, and healthcare professionals would face when it comes to pandemic influenza vaccines and immunization recommendations. It does […]

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Media Science and Practice Michael Cacciatore and Glen Nowak

Abstract: Given their influence and visibility, understanding how news media cover topics involving medicines and how they provide information to their target audiences is essential when it comes to medicinal product risk communication research. While information about health and medicine are found in entertainment and social media, this chapter introduces media science with a focus, […]

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“Communicating during an Outbreak or Public Health Investigation” Glen Nowak

Abstract: Epidemiologists and medical investigators deployed to disease outbreaks and public health investigations involving illness and deaths often need to communicate the journalists, local officials, and community members. This chapter identifies and describes the communication approaches and principles needed for effective communication. Drawing from professional experience and published research, this chapter provides epidemiologists and medical […]

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The 2014-15 U.S. measles outbreak and parents’ vaccination beliefs, confidence, and intentions Michael Cacciatore, Glen Nowak & Nathaniel J. Evans

Abstract: While it seems intuitive that highly visible vaccine-preventable disease outbreaks should impact perceptions of disease risk and facilitate vaccination, few empirical studies exist to confirm or dispel these beliefs. This study investigates the impact of the 2014-15 Disneyland measles outbreak on parents’ vaccination attitudes and future vaccination intentions. The analysis relies on a pair […]

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Inadequate and incomplete: Chinese newspapers’ coverage of the first licensed human papillomavirus (HPV) vaccine in China Michael Cacciatore and Glen Nowak

Abstract: Glaxo Smith Kline’s Cervarix was the first human papillomavirus (HPV) vaccine licensed for use in China in July 2016 and officially launched there on July 31, 2017. Since news media content can influence people’s vaccine-related knowledge, understanding, and intentions, a content analysis was used to examine the information conveyed to the public about the […]

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Nowak, Glen
In the News

Article on COVID-19 vaccination acceptance co-authored by Glen Nowak published in New England Journal of Medicine

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How journalists are handling news about the coronavirus outbreak

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Nowak discusses how news media face COVID-19 challenges

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Encouraging young adults who don’t get a flu vaccination to get one: Study finds virtual reality may provide a path to increased acceptance

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More people getting flu vaccine this year

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Public skepticism would likely greet a new Zika vaccine, study says

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New survey shows only half of people plan to get flu shots this year

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Let's Talk About Sex: It Could Put the Breaks on Cancer Epidemic, via NBC News

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