Research Archive - Grady College

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Department Research

Advertising & Public Relations
Entertainment and Media Studies
Journalism
Master of Fine Arts in Film, Television and Digital Media
Ph.D. Degree Program
Strategic Health and Risk Communication

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Sexualized Images of Female Influencers in Instagram Advertising: Do They Work?

Jooyoung Uhm (Grady MA alum) and Jooyoung Kim. “Sexualized Images of Female Influencers in Instagram Advertising: Do They Work?” Presented at the American Academy of Advertising (AAA) Annual Conference, St. Petersburg, FL, March 24 – 27, […]

Virtual Reality Experience in Tourism Advertising: Roles of Immersion and Advertising Engagement Sun Joo (Grace) Ahn and Jooyoung Kim

Jihoon Kim (Grady PhD alum), Sun Joo (Grace) Ahn, and Jooyoung Kim. “Virtual Reality Experience in Tourism Advertising: Roles of Immersion and Advertising Engagement.” Presented at the American Academy of Advertising (AAA) Annual Conference, […]

Pandemic Soundstage: Policy and Reality in Hollywood’s Return to Work Sun Joo (Grace) Ahn and Jooyoung Kim

Kate Fortmueller (2022). “Pandemic Soundstage: Policy and Reality in Hollywood’s Return to Work” Essential: Global Film and Television Production During the Pandemic. April 9-11. Tulane University. New Orleans, LA. https://express.adobe.com/page/ZPOFOt9Mwpd9x/ Abstract: […]

Into the Metaverse: State of Art and Research Agenda Jooyoung Kim

Jooyoung Kim (June 3). Into the Metaverse: State of Art and Research Agenda. This webinar is organized and hosted by EUPRERA (European Public Relations Education and Research Association). https://euprera.org/what-we-do/webinars/

Advertising in the Metaverse Jooyoung Kim and Sun Joo (Grace) Ahn

Jooyoung Kim (March 24). Advertising in the Metaverse. Panelist at the half-day American of Academy of Advertising pre-conference, which was designed and led by Sun Joo (Grace) Ahn.

What lessons can we learn from the Covid pandemic about how to communicate public health during a time of crisis? Glen Nowak

Glen Nowak was a guest on the Research Comms Podcast, a weekly podcast featuring interviews with “people who are doing inspiring, innovative work in the field of research communications.” The […]

Exploring Brand Humanization on SNSs: Brand personality and its influence on brand partner quality, brand attitude and consumer behavioral engagement Jooyoung Kim

Kwon, Eun Sook (Grady PhD alum) and Jooyoung Kim, “Exploring Brand Humanization on SNSs: Brand personality and its influence on brand partner quality, brand attitude and consumer behavioral engagement,” International Journal of […]

Native advertising relevance effects and the moderating role of attitudes toward social networking sites Hye Jin Yoon

Hye Jin Yoon, Yan Huang, and Mark Yi-Cheon Yim (2022), “Native advertising relevance effects and the moderating role of attitudes toward social networking sites,” Journal of Research in Interactive Marketing. Abstract: […]

Vintage Furniture: The Significance of the Casting Couch as Industry Gossip and Rumour Kate Fortmueller

Fortmueller, K. (forthcoming 2022.) “Vintage Furniture: The Significance of the Casting Couch as Industry Gossip and Rumour,” NECSUS European Journal of Cinema and Media Studies. Abstract: In this article, I argue […]

A Test of Free Speech: Applying the Ethics of Care to Coverage of Snyder V. Phelps Leslie Klein

Leslie Klein (Grady PhD. student) and Johnson, B. G. (2022). “A Test of Free Speech: Applying the Ethics of Care to Coverage of Snyder V. Phelps. “ Journal of Media Ethics, […]

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