Grady Research
Research Foci
AdvertisementsAdvertisingAdvertising NativenessAdvertising ResearchAmerican PragmatismAnalyticsAudience interactionBoundary Productionbranching narrativeBrand advertisingbrand attitudeBrand Namesbrand perceptionsBrand PlacementBrandingBroadcastingBuilding a BrandCasual gamingcasual marketCelebrity endorsementCelebrity gamesCISSclimate changeCommunicationCommunication crisisCommunication educationCommunication Managementcommunication practicescommunication professionalscommunication technologycommunicationsconceptual modelsConspiracy theoriesConsumer AttitudesConsumer behaviorconsumer responsecontentContent AnalysisCorporate Communicationscorporate social responsibilityCorporationsCrisis CommunicationCrisis CommunicationsCrisis informationCrisis MisinformationCritical analysisCritical MediaCSR (mCSR)designdigital analyticsdigital journalismdigital mediadigital streamingDiversityendorsementengagementEntertainment and media studiesenvironmental messagesevolution of journalismEye TrackingFalse ConsensusFeminismFilm and televisionFilm festivalFirst AmendmentGamingGender inequityGender politicsGlobal Public RelationsHealth and Risk CommunicationHealth CommunicationHealth Communicationshealth crisesHealth interventionHealth Marketing InitiativesHealth risk toleranceHollywood HistoryHuman Communicationidentity politicsImage repair theoryIndustry CommentaryInfluencerInfluencer Advertisinginformation vettingInstagramissue involvementJournalismJournalism educationJournalism leadershipJournalism ProfessionJournalism trainingLaborLabor in HollywoodLabor ProductivityLeadershipleadership communicationleadership performancelive blogging crisisManagementmarketingmarketing communicationMarketing researchMass CommunicationMediaMedia Contextmedia coverageMedia IndustriesMedia LiteracyMedia RelationsMedia studiesmedia theoryMillennial communicationMisinformationmisinformation characteristicsmoral identitymovie industryNarrative storytellingNarrative Storytelling and Critical StudiesNative AdvertisingNews medianews media contentNews PerceptionsNewspaper mediaOnline gamesOnline misinformationOnline newsorganizational culturePeabodypersonalized advertisingPhotojournalismPilot GrantPolitical and Policy Communicationpolitical newspracticumproduction and distributionPromotionPublic AffairsPublic consumptionpublic engagementPublic HealthPublic OpinionPublic RelationsPublic Relations LeadershipPublic Relations ProfessionalPublished chapterRadioResearch Proposalrisk analysisrisk communicationRisk CommunicationsRisk perceptionScience communicationSelf BrandingSocial CognitionSocial Identitysocial identity theorySocial MediaSocial media crisesSocial Media researchSocial networkingSocial Networking applicationsSocial ScienceSponsored VideosSponsorshipSports Communicationsports mediaStrategic communicationsubaltern studiesSustainability advertisingSymbolic Interactionismtalent managementthematic framingVideo AdvertisingVideo GamesViral advertisingViral VideoVirtual environmentsVirtual realitywhistleblowersMatthew Evans (April 2023) presented a TV pilot and participated on a panel at the “Festival of Media Faculty Showcase”, Las Vegas, NV. Description: Poverty. Pill mills. Dixie Mafia. Missing girls. Murder. […]
Read MoreKyser Lough, Chavar, A., Gill, D., & Dulai, S. “Contests, so what do judges really look for?” Panelist for Twitter Spaces event hosted by the National Press Photographers Association.March 29, […]
Read MoreKyser Lough, “Worth 1,000 Words: An evening of pictures from UGA libraries.” Interactive lecture and discussion to the Linger Longer Living Cultural Lifestyle programming at Reynolds Lake Oconee.
Read MoreKeith Herndon, Kate Hester (current M.A. student) and Charlotte Norsworthy (2023). “Fact or Fiction: Empowering News Literacy as a Leadership Skill.” Paper to be presented at the Association of Leadership […]
Read MoreKyser Lough, Amanda Bright, Ralitsa Vassileva & Chapman, A. (undergraduate student) (May 17, 2023). “Covering Climate Solutions with Journalism,” session proposal accepted for presentation at the Georgia Climate Conference, Athens, […]
Read MoreKeyser Lough, “Solutions and constructive journalism in the evolving media landscape of Central and Eastern Europe,” accepted for presentation at the 14th CEECOM Conference, Brno, Czech Republic. Overview: This paper […]
Read MoreKovačević, P. & Keyser Lough, “Humanizing the Environment: Character Presentation in Solution-Oriented Visual Reporting,” accepted for presentation in the Visual Culture Working Group at the International Association for Media and […]
Read MoreKarin Assmann, “String Quartet on the Titanic: Are journalists covering their own demise or rowing to safety?,” accepted for presentation at the 2023 Future of Journalism Conference (Cardiff University). Abstract: […]
Read MoreIvanka Pjesivac, Imre, I., Leslie Klein (Graduate Student) & Petrov, A. (2023). Failure or reasonable move?: Portrayal of American pullout from Afghanistan in Russian and American international media. Electronic News. Advance online publication: DOI: https://doi.org/10.1177/19312431231165931 Abstract: This […]
Read MorePfiffelmann, J., Alexander Pfeuffer, Dens, N., Soulez, S. (2023). Unique… like everyone else: effects and mechanisms of personalization appeals in recruitment advertising. International Journal of Advertising. Abstract: Recruiters are faced with the […]
Read More