Research Foci

AdvertisementsAdvertisingAdvertising NativenessAdvertising ResearchAmerican PragmatismAnalyticsBoundary Productionbranching narrativeBrand advertisingbrand attitudeBrand Namesbrand perceptionsBrand PlacementBrandingBuilding a BrandCasual gamingcasual marketCelebrity endorsementCelebrity gamesCISSclimate changeCommunicationCommunication crisisCommunication educationCommunication Managementcommunication practicescommunication professionalscommunication technologyconceptual modelsConspiracy theoriesConsumer AttitudesConsumer behaviorconsumer responsecontentContent AnalysisCorporate Communicationscorporate social responsibilityCorporationsCrisis CommunicationCrisis CommunicationsCrisis informationCritical analysisCritical MediaCSR (mCSR)designdigital analyticsdigital journalismdigital streamingDiversityendorsementengagementEntertainment and media studiesenvironmental messagesevolution of journalismEye TrackingFalse ConsensusFeminismFilm and televisionFilm festivalFirst AmendmentGamingGender inequityGender politicsGlobal Public RelationsHealth and Risk CommunicationHealth CommunicationHealth Communicationshealth crisesHealth interventionHealth Marketing InitiativesHealth risk toleranceHollywood HistoryHuman Communicationidentity politicsImage repair theoryIndustry CommentaryInfluencerInfluencer Advertisinginformation vettingInstagramissue involvementJournalismJournalism educationJournalism ProfessionJournalism trainingLaborLabor in HollywoodLabor ProductivityLeadershiplive blogging crisisManagementmarketingmarketing communicationMarketing researchMass CommunicationMedia Contextmedia coverageMedia IndustriesMedia LiteracyMedia Relationsmedia theoryMillennial communicationMisinformationmisinformation characteristicsmoral identitymovie industryNarrative storytellingNarrative Storytelling and Critical StudiesNative AdvertisingNews medianews media contentNews PerceptionsNewspaper mediaOnline gamesOnline misinformationOnline newsPeabodypersonalized advertisingPhotojournalismPilot GrantPolitical and Policy Communicationpolitical newspracticumproduction and distributionPromotionPublic AffairsPublic consumptionpublic engagementPublic HealthPublic OpinionPublic RelationsPublic Relations LeadershipPublic Relations ProfessionalPublished chapterRadioResearch Proposalrisk analysisrisk communicationRisk CommunicationsRisk perceptionSelf BrandingSocial CognitionSocial Identitysocial identity theorySocial MediaSocial media crisesSocial Media researchSocial networkingSocial Networking applicationsSocial ScienceSponsored VideosSponsorshipSports CommunicationStrategic communicationsubaltern studiesSustainability advertisingSymbolic Interactionismtalent managementthematic framingVideo AdvertisingVideo GamesViral advertisingViral VideoVirtual environmentsVirtual realitywhistleblowers


     New Search / Research Home
Magic Swords: The Queer Erotics of Muscled Warriors in 1980s Kids Programming Taylor Cole Miller

Abstract: The 1980s featured a niche slate of syndicated shows prizing nostalgia, sex, consumerism, and camp–and often in children’s programming! First-run syndication in this era was rife with the queer erotics of characters, featuring rippling muscled toons like He-Man and Masters of the Universe, The Transformers, and ThunderCats alongside the spandex-clad American Gladiators and the […]

Read More
Whitewashing diverse voices: (De)constructing race and ethnicity in Spanish-language television dubbing Laurena Bernabo

Abstract: When television programs are translated for global audiences, languages are changed, but so too are constructions of diverse identities. Characters who are Black, Indigenous, or people of color (BIPOC) undergo transformations in order to be intelligible outside of their original national contexts; such transformations might reinforce these characters’ difference or eliminate it, effectively whitewashing […]

Read More
Translating consumer neuroscience into advertising research and education Glenna Read

Abstract: Despite the increasing application of consumer neuroscience in advertising research in both academia and industry, many misconceptions about neuroscience research and data persist. One of the challenges for the consumer neuroscience researcher is dispelling these misconceptions for key stakeholders. In this panel, we will address some of these misconceptions with a focus on translating […]

Read More
How Camera Perspective Contributes to Normative Judgments of Officers and Citizens in Police Use of Force Videos Glenna Read

Abstract: Social media provide the opportunity to create and maintain online and offline social relationships (Kuss & Griffiths, 2011, 2017), though they also provide opportunities to influence public discourse (Bennett, 2012; Carney, 2016) via the dissemination of important information at rapid rates (Hornik, Satchi, Cezareo, & Pastore, 2015). One element of public discourse highly shaped […]

Read More
Infectious Disease Risk (IDR) Perception and Prospective Tourists’ Travel Intention to a Mega-sport Event Host Country: The Mediating Role of Risk Information Seeking Yan Jin and DongWon Choi

Abstract: While risk perception has been the subject of many sport tourism studies, much remains to be linked with risk information seeking, travel-related response, and behavior in the sport tourism contexts. Previous studies lacked evidence-based literature to examine the effect of risk perception on travel decisions in the case of risks associated with infectious diseases […]

Read More
The Effects of Responding Strategy with Crisis Narratives on Effectiveness of Communicating Ongoing Crisis of Sexual Harassment Xuerong Lu and Yan Jin

Abstract: Effective response strategies and narratives are crucial for organizations to manage crisis situations. Grounded in SCCT (Coombs, 2007) and narratives of crisis (Seeger & Sellnow, 2016), this study aims to advance crisis communication and narrative research in public relations by looking into publics’ responses to organizational crisis communication in response to sexual harassment accusations […]

Read More
Uncovering layers in health risk communication: The roles of risk tolerance, message fatigue, and trust Yan Jin and Youngji Seo

Abstract: One of the understudied topics in risk communication is why individuals do not follow or are resistant to recommended behaviors that optimize personal health outcomes. To understand the dimensionality of these responses, this study investigates barriers for persuasion (i.e., risk tolerance and message fatigue) and trust in government. An online survey using a representative […]

Read More
The Roles of Perceived Uncertainty of Crisis Responsibility and Attribution-based Crisis Emotions on Publics’ Information Seeking about an Organizational Crisis Xuerong Lu and Yan Jin

Abstract: Uncertainty is one of the key characteristics of an organizational crisis that needs to be addressed in an organization’s crisis responses. Although a large body of uncertainty research has been conducted in risk communication, there are limited uncertainty focused studies in organizational communication. To close this knowledge gap, this study examined how perceived uncertainty […]

Read More
Tracing the Caring Relationships Found Within Three Virus Outbreaks: A Public Health Communications Perspective Yan Jin

Abstract: The world is subject to many an affliction and pandemic, as seen most recently with COVID-19. This study, in an attempt to better understand the trends and workings of the past, conducted deep-dive narrative and trend analyses of three prominent virus afflictions: the 1918 Flu, Polio, and HIV/AIDs. Through the lens of public health […]

Read More
Strategic Decision-Making for Public Relations: Determining the Importance of Contingency Theory Factors Through a Conjoint Analysis Yan Jin and Bryan H. Reber

Abstract: This study uses a novel approach, the conjoint analysis, as a way to investigate the interactions between three factor groupings of the contingency theory variables that are relevant for public relations practitioners when they engage in strategic decision-making. This study’s approach offers unique perspectives and insights into the decision-making process—both furthering the contingency theory […]

Read More