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Read MoreAbstract: This study investigates how discussions during photojournalism award judging can be used as metajournalistic discourse to gain insight about the definition, boundaries and legitimization of the field. Photojournalism awards shape the field by showing what is valued, but the process of judging can also provide insight. The author carries this out through discourse analysis […]
Read MoreAbstract: This research examines how visual representation of social media influencers affects perceptions and attitudes toward influencers and their persuasive messages. Using the theoretical frameworks of the Stereotype Content Model (SCM) and the Behaviors from Interpersonal Affect and Stereotypes (BIAS) Map, Study 1 demonstrated that influencers with broad smiles were perceived as warmer and more […]
Read MoreAbstract: Social media political advertising has, in recent years, been the target of a lot of interest and scrutiny from the public, scholars, and even the social media platforms themselves. While there is still some debate as to the overall effectiveness of social media political advertising there is compelling evidence to show that a number […]
Read MoreAbstract: In a 3 (secondary task: none, related, unrelated) x 2 (ad-video congruence: high/low) between-subjects eye-tracking experiment, participants (N = 151) watched a 9-minute video documentary segment containing one mid-roll video ad while their visual attention to the screen was recorded. Participants in two-thirds of the conditions also read two online articles on a mobile […]
Read MoreAbstract: Using the health halo effect as the theoretical framework, this research examined the influence of health consciousness, brand commitment, and perceived brand healthiness on consumer perceptions of healthy benefit, unhealthy risk, taste, and ad-trust following exposure to fast food restaurant advertisements featuring healthy food choices.
Read MoreAbstract: News consumption enhances the contact experience for first-generation immigrants and sojourners in their acculturation to the host culture. Using acculturation theory, this study explores interdisciplinary concepts. The authors argue that first-generation immigrants and sojourners’ level of the English proficiency, length of stay in the host culture and their news consumption impact their susceptibility to […]
Read MoreAbstract: This study explores how Korean restaurants in the States promote their businesses by using the Circuit of Culture as a theoretical framework. Five elements in the Circuit, representation, production, consumption, identity, and regulation, provided a contextual understanding of how Korean food is communicated at a local level. In-depth interviews with 10 small business Korean […]
Read MoreBooker T. Mattison with James Biddle (Editor), Bosniak is an official selection in the Etowah Film Festival in Etowah, GA (virtual).
Read MoreBooker T. Mattison with Garland McLaurin (Cinematography) , Ungubani (Who Are You?) is an official selection in the Harlem International Film Festival in New York City (virtual) September 10-13. This film is also an official selection in the Deep in the Heart Film Festival in Waco, TX September 24-29 (virtual); the Roxbury International Film Festival […]
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