Grady Research

Dr. Meng serves as an invited panelist to discuss how the double pandemic—the virus and racial reckoning—is continuing to shape resilience, resourcefulness and reform in our industry and how educators can help students test and stretch their resilience in the classroom.

ABSTRACT: In 1994, economist Abdel Güerere classified telenovelas as Venezuela’s most important non-traditional export and envisioned a prosperous future for this media product. In 1999 the country produced 8–12 telenovelas a year. Today no telenovelas are produced in Venezuela and the country’s once powerful telenovela industry is virtually invisible in the international market. Based on […]

Abstract: Crises present organizations with the “rhetorical exigency” to enact control (Heath, 2004, p.167). Silence is not an option. This study, as the first empirical examination of Le et al. (2019)’s seminal study on silence in crisis communication, examines, first, if silence can be strategically used as a bona fide strategy; second, under what circumstances should silence be […]

Abstract: One of Myles Brand’s key contributions as president of the National Collegiate Athletic Association was the development of what he called the “collegiate model of college sports.” In this paper, we present the theoretical antecedents of the collegiate model in the histories of both sport and higher education. We go on to articulate the […]

Abstract: As an important group of internal stakeholders, communication professionals carry the responsibilities to communicate with multiple groups of audience and foster trusted and satisfied relationships, both internally and externally. However, while busy with taking care of various stakeholders, the trust-satisfaction perception of communication professionals is underrated. Therefore, this study shifts the investigation of the […]

Abstract: The purpose of this research is to introduce inclusive leadership as a new theoretical framework to understand its meaning and functions in advancing gender equalities and empowerment in public relations leadership. By proposing an inclusive leadership theoretical model, we explored the roles of inclusive leadership in fostering an organization’s diversity climate and facilitating its […]

Faculty and doctoral graduates in the Department of Advertising and Public Relations in Grady College were the most visible authors or co-authors in the three leading peer-reviewed advertising research journals from 2008-2019, according to a study in Journal of Business Research that was published July 27. Among the most visible were Professor Emeritus Leonard Reid, Professor Emerita Karen King, […]

Abstract: In October 2019, a heated tobacco product (HTP) IQOS debuted in the United States. This study examined young adults’ attention and cognitions in response to an IQOS ad that carried two mandated textual health warnings (Surgeon General’s warning and nicotine warning), and how their vaping and smoking status may interact with attention patterns to […]

Abstract: The paper presents findings from an international survey of communication professionals on change leadership in communication during the COVID-19 pandemic. Despite the strong impact brought by the pandemic, communication professionals adapt quickly in change management by using COVID-19 information to build knowledge, enhance trust, develop strategies and guide actions. 

Abstract: This research presents the findings from a large-scale national online survey of Chinese citizens (N = 1,713) about their general knowledge of COVID-19 and the key communication channels that they used both during and after the pandemic. The perceived impact of COVID-19, personal safety concern, and information retention during the times of lockdown and […]