Grady Research

Abstract: The 1980s featured a niche slate of syndicated shows prizing nostalgia, sex, consumerism, and camp–and often in children’s programming! First-run syndication in this era was rife with the queer erotics of characters, featuring rippling muscled toons like He-Man and Masters of the Universe, The Transformers, and ThunderCats alongside the spandex-clad American Gladiators and the […]

Abstract: When television programs are translated for global audiences, languages are changed, but so too are constructions of diverse identities. Characters who are Black, Indigenous, or people of color (BIPOC) undergo transformations in order to be intelligible outside of their original national contexts; such transformations might reinforce these characters’ difference or eliminate it, effectively whitewashing […]

Abstract: Despite the increasing application of consumer neuroscience in advertising research in both academia and industry, many misconceptions about neuroscience research and data persist. One of the challenges for the consumer neuroscience researcher is dispelling these misconceptions for key stakeholders. In this panel, we will address some of these misconceptions with a focus on translating […]

Abstract: Social media provide the opportunity to create and maintain online and offline social relationships (Kuss & Griffiths, 2011, 2017), though they also provide opportunities to influence public discourse (Bennett, 2012; Carney, 2016) via the dissemination of important information at rapid rates (Hornik, Satchi, Cezareo, & Pastore, 2015). One element of public discourse highly shaped […]

Abstract: While risk perception has been the subject of many sport tourism studies, much remains to be linked with risk information seeking, travel-related response, and behavior in the sport tourism contexts. Previous studies lacked evidence-based literature to examine the effect of risk perception on travel decisions in the case of risks associated with infectious diseases […]

Abstract: Effective response strategies and narratives are crucial for organizations to manage crisis situations. Grounded in SCCT (Coombs, 2007) and narratives of crisis (Seeger & Sellnow, 2016), this study aims to advance crisis communication and narrative research in public relations by looking into publics’ responses to organizational crisis communication in response to sexual harassment accusations […]

Abstract: One of the understudied topics in risk communication is why individuals do not follow or are resistant to recommended behaviors that optimize personal health outcomes. To understand the dimensionality of these responses, this study investigates barriers for persuasion (i.e., risk tolerance and message fatigue) and trust in government. An online survey using a representative […]

Abstract: Uncertainty is one of the key characteristics of an organizational crisis that needs to be addressed in an organization’s crisis responses. Although a large body of uncertainty research has been conducted in risk communication, there are limited uncertainty focused studies in organizational communication. To close this knowledge gap, this study examined how perceived uncertainty […]

Abstract: The world is subject to many an affliction and pandemic, as seen most recently with COVID-19. This study, in an attempt to better understand the trends and workings of the past, conducted deep-dive narrative and trend analyses of three prominent virus afflictions: the 1918 Flu, Polio, and HIV/AIDs. Through the lens of public health […]

Abstract: This study uses a novel approach, the conjoint analysis, as a way to investigate the interactions between three factor groupings of the contingency theory variables that are relevant for public relations practitioners when they engage in strategic decision-making. This study’s approach offers unique perspectives and insights into the decision-making process—both furthering the contingency theory […]