Dr. Ruoyu Sun

Assistant Professor, Advertising & Public Relations
Office: Journalism Building, Room 220

About: Dr. Sun teaches Public Relations Management and Crisis Communication. Her research specialization focuses on corporate communication, stakeholder engagement, and relationship management.

View Curriculum Vitae


Ph.D. in Communication, University of Miami
M.A. in Journalism and Mass Communication, University of Georgia
B.A. in International Journalism, BNU-HKBU United International College (UIC), Zhuhai, China

Research Interests and Activities

Dr. Sun’s research examines the role of public relations and corporate communication in establishing corporate identity, cultivating profound relationships with various stakeholders, and promoting positive social change. Specifically, she has investigated topics such as corporate social responsibility and advocacy, organizational communication during crisis-induced change, the sharing of information/misinformation on social media, and most recently, the use of artificial intelligence in marketing communication. Her work has been published in Public Relations Review, Science Communication, Telematics and Informatics, International Journal of Business Communication, Journal of Marketing Communications, among others.

Teaching Specialties

Dr. Sun’s teaching areas include public relations management, campaigns, research, and crisis communication.

Awards and Fellowships

  • Page/Johnson Legacy Scholar Grant (Co-PI), Arthur W. Page Center (2022)
  • Boston University Award for the Top Paper about Public Relations and the Social and Emerging Media, International Public Relations Research Conference (2022)
  • Institute for Public Relations W. Ward White Award for Top Three Papers of Practical Significance, International Public Relations Research Conference (2022)
  • Brigham Young University Top Ethics Paper Award, International Public Relations Research Conference (2020)
  • Makovsky Best Master’s Thesis of the Year Award, Institute for Public Relations (2017)
Office: Journalism Building, Room 220