Dr. Itai Himelboim
About: Dr. Himelboim, the Thomas C. Dowden Professor of Media Analytics and director of the SEE Suite, studies the role social media plays in news, politics and international communication. Through applying network analysis, he examines political talk and information flow.
Ph.D. (2008) – School of Journalism and Mass Communication, University of Minnesota
M.A. (2003) – Department of Political Science (emphasis on Political communication), Tel-Aviv University
B.A. (1999) – Department of Communication and Department of Psychology, Tel Aviv University
Research Interests and Activities
Dr. Himelboim’s research involves computer-mediated social networks and their implications for political communication, international communication and the news. He examines political discussions on online forums and the micro-blogging social media Twitter, as well as international networks, based on foreign news reporting and the flow of information technologies. The role of news media, traditional and online, in political communication is examined via their websites and their presence in social media spaces.
Taking a network-related theoretical approach to research is natural to communication as a discipline, as it focuses on the relationships and communication patterns among Internet users, individuals and organizations. This is valid particularly in online spaces that merge interpersonal and mass communication. Across online technologies, Dr. Himelboim identifies the naturally occurring patterns of communications among social actors in online spaces; how these patterns indicate how we choose our information sources; who the most connected users – hubs – in these networks are; and what role news media plays in these primarily interpersonal-communication spaces.
His research has been published in top journals in the field, including Journalism and Mass Communication Quarterly, Journal of Broadcasting and Electronic Media, Communication Research, Journal of Computer-Mediated Communication (JCMC) and Journal of Public Relations Research. These and other studies have been presented in major national and international conferences in the field.
Van Noort, G., Himelboim, I., Martin, J., & Collinger, T. (2020). Introducing a model of automated brand-generated content in an era of computational advertising. Abstract: Advancements in computing, technology, and their applications to advertising enable marketers to deliver brand messages tailored to individuals and consumer segments. The growth of computational advertising (CA) has created […]Read More
Glen Nowak, Michael Cacciatore, Bart Wojdynski, Glenna Read, and Itai Himelboim are part of a University of Georgia proposal submitted in response to a National Institutes of Health call for proposals to establish Centers of Excellence for Influenza Research and Response (CIERR). As part of UGA’s proposal to establish a UGA Center for Influenza Disease […]Read More
Abstract: Cause‐related marketing (CRM) refers to the phenomenon where brands partner with causes, such as nonprofit organizations. Consumers may see some CRM partnerships as less compatible than others, however the level of perceived compatibility differs from one consumer to another. We know a great deal about how perceptions of compatibility affect attitude and behavior toward […]Read More
Abstract: Individuals increasingly rely on the Internet, and social media in particular, for health-related information. A recent survey reports that 80% of Internet users search for health information online. In the present study, we employ Twitter data to understand content characteristics and the patterns of content flow of the conversations about the HPV vaccine debate. […]Read More
Abstract: The diffusion of social networking platforms ushered in a new age of peer-to-peer distributed online advertising content, widely referred to as viral advertising. The current study proposes a social networks approach to the study of viral advertising and identifying influencers. Expanding beyond the conventional retweets metrics to include Twitter mentions as connection in the […]Read More
Abstract: In the current highly fragmented (social) media landscape, brands must increasingly rely on their own consumers to reach out to new potential consumers. Taking a social networks approach, the current study examines patterns of consumer engagement with brands on social media, identifying the major clusters as well as key users and messages that are […]Read More
Abstract: The diffusion of social networks platforms opened the door to a new age of peer to peer distributed advertising content widely referred to as viral advertising. The current study proposes a social networks approach to the study of viral advertising. Expanding beyond the conventional retweets metrics to include Twitter mentions as connection in the […]Read More
Abstract: Social movements are increasingly using social media, and Twitter in particular, to reach existing and new publics and advance their mission. While historically movements had to rely on traditional media to connect with such publics, via social media any user can share content, helping to connect the key players within the movement to new […]Read More
Dr. Himelboim teaches in the area of new communication technologies and social networks. He developed and teaches Network Analysis of Social Media (JRMC 8240) for graduate students and Social Media Analytics (TELE 4450/NMIX 4200) at the undergraduate level. He also teaches the graduate level seminar Mass Communication and Society (JRMC 8030), focusing on new communication technologies and undergraduate classes entitled Media and Technology (Tele 3290), Digital Media Production (Tele 4290/NMIX 4110) and Media Research and Theory (Tele 3410).