Dr. Jeong-Yeob Han

Associate Professor, Advertising

About: Dr. Han teaches communication theory, research methods, and technology and health. Research foci include health communication and technology, new media effects, and research methods and design.

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Education

Ph.D., Mass Communication, University of Wisconsin – Madison  (Minor: Statistics in Social Science)
M.A., Communication, Seoul National University, South Korea
B.A., Communication, Seoul National University, South Korea (Summa Cum Laude)

Research Interests and Activities

Han’s research mainly concerns the design and evaluation of interactive health communication campaigns, the benefits of online social support groups for cancer and other health related cognitions and behaviors, and statistical methods and research design. Han has developed programs of research on (a) antecedents and consequences of engagement with various eHealth initiatives, particularly focusing on theory and measurement development, (b) transaction logfile analysis, a unique method to probe interaction between computer and human, and (c) message expression and reception effects, particularly within online social media tools. Articles presenting this work appear in leading communication, psychology, and public health journals: Computers in Human Behavior, Health Communication, Health Education Research, International Journal of Medical Informatics, Journal of Broadcasting & Electronic Media, Journal of Communication, Journal of Computer-Mediated Communication, Journal of Health Communication, Journal of Health Psychology, Mass Communication and Society, Patient Education and Counseling, Psycho-Oncology, and Translational Behavioral Medicine.

A Longitudinal Investigation of Empathic Exchanges in Online Cancer Support Groups: Message Reception and Expression Effects on Patients’ Psychosocial Health Outcomes. Jeong-Yeob Han and Yen-I Lee

Abstract: Recent studies have devoted attention to the effects of both expression and reception in communication process. However, there remain both theoretical and methodological complexities concerning whether and under what condition message expression and reception play significant but different roles in explaining various psychosocial health outcomes. Relying on theoretical insights from the social support literature […]

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What You Believe Might Not Be True: False Consensus Effect and the Flu Vaccine Controversy. Jeong-Yeob Han, Hanyoung Kim & Youngji Seo

Abstract: According to studies on the impact of comments on the false consensus effect, exposure to other people’s reactions can elicit misperceptions, in turn influencing message acceptance. We investigated whether comment valence dominance and comment order were related to false consensus in the context of the flu vaccine controversy. Results from an experimental study suggest […]

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Effects of Social Media Comments on Attitude toward Vaccines: The Roles of Perceived Public Consensus and Perceived Vaccine Efficacy. Jeong-Yeob Han, Hanyoung Kim & Youngji Seo

Abstract: Recognizing that social media has become an important place for individuals to acquire vaccine-related information, this study investigated if and how user-generated comments on social media platforms influence individuals’ perception of public consensus regarding and attitude toward vaccines. In addition, perceived vaccine efficacy was considered as a factor moderating the relationship between exposure to […]

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Effects of Social Media Comments on Attitude toward Vaccines: The Roles of Perceived Public Consensus and Perceived Vaccine Efficacy Jeong-Yeob Han and Hanyoung Kim

Abstract: Recognizing that social media has become an important place for individuals to acquire vaccine-related information, this study investigated if and how exposure to user-generated comments in social media platforms influences individuals’ attitude toward vaccines. In this investigation, social media comments were investigated in light of their effect on attitude toward vaccines through shaping perception […]

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Co-presence in Gamified Geosocial Mobile Fitness Applications: Its Determinants and Effects on Perceived Support, Exercise Self-Efficacy, and Exercise Adherence. Jeong-Yeob Han

Abstract: Despite the popularity of gamified geosocial fitness applications, there are only a few empirical studies examining their effectiveness in promoting physical activity. This study proposes co-presence, which combines spatial and social attributes of presence experience, as a theoretical construct that captures the essence of user engagement with the gamified geosocial mobile fitness applications. Co-presence […]

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Teaching Specialties

Han’s areas of specializations are health communication and technology, communication theory, and research methods and design. He teaches courses in the Telecommunications Department and the New Media Institute. His courses include Tele3410, Media Research and Theory; Tele4290, Digital Media Production; NMIX4110, New Media Production; JRMC8010 Research Methodology in Mass Communication Research.

Awards and Fellowships

• ICA Communication and Technology Division, Top Three Faculty Paper (lead author) – 2011
• University of Georgia, Office of the Senior Vice President for Academic Affairs and Provost, Provost Travel Grant Award – 2011
• Listed in Marquis Who’s Who in America, 65th Edition – 2011
• University of Georgia, Office of the Vice President for Research, Foreign Travel Grant Award – 2010
• ICA Health Communication Division, Top Three Student Paper (lead author) – 2008
• ICA Health Communication Division, ICA Travel Grant Award – 2008
• ICA Health Communication Division, Top Student-led Paper (lead author) – 2007
• AEJMC Communication Technology Division, Top Three Faculty Paper (lead author) – 2006
• AEJMC Communication Technology & Policy Division, Top Three Faculty Paper – 2005
• University of Wisconsin-Madison, Mass Communication Research Center, Top Four Student Paper – 2005
• Seoul National University, Department of Communication, Summa Cum Laude – 1999

Han, Jeong-Yeob