Dr. Jeong-Yeob Han

Associate Professor, Advertising

About: Dr. Han teaches communication theory, research methods, and technology and health. Research foci include health communication and technology, new media effects, and research methods and design.

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Education

Ph.D., Mass Communication, University of Wisconsin – Madison  (Minor: Statistics in Social Science)
M.A., Communication, Seoul National University, South Korea
B.A., Communication, Seoul National University, South Korea (Summa Cum Laude)

Research Interests and Activities

Han’s research mainly concerns the design and evaluation of interactive health communication campaigns, the benefits of online social support groups for cancer and other health related cognitions and behaviors, and statistical methods and research design. Han has developed programs of research on (a) antecedents and consequences of engagement with various eHealth initiatives, particularly focusing on theory and measurement development, (b) transaction logfile analysis, a unique method to probe interaction between computer and human, and (c) message expression and reception effects, particularly within online social media tools. Articles presenting this work appear in leading communication, psychology, and public health journals: Computers in Human Behavior, Health Communication, Health Education Research, International Journal of Medical Informatics, Journal of Broadcasting & Electronic Media, Journal of Communication, Journal of Computer-Mediated Communication, Journal of Health Communication, Journal of Health Psychology, Mass Communication and Society, Patient Education and Counseling, Psycho-Oncology, and Translational Behavioral Medicine.

The Persuasive Effects of Narrative PSAs on COVID-19 Vaccination Intention: The Mediating Role of Empathy and Psychological Reactance Hanyoung Kim, Youngji Seo & Jeong-Yeob Han

Abstract: Successful COVID-19 vaccine promotion for the unvaccinated relies on increasing positive reactions but also reducing negative responses to persuasive messages. The current study examined the relative effects of narrative […]

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Researcher-Practitioner Partnership to Promote Safety of Asian Women: Effectiveness of a Community- based Intervention Jeong-Yeob Han

Title: Researcher-Practitioner Partnership to Promote Safety of Asian Women: Effectiveness of a Community- based Intervention Funding Source: Office on Violence Against Women, U.S. Department of Justice Office on Violence Against […]

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Seeking Effective Advertising Appeals for Adults Who are Hesitant to COVID-19 Vaccination: The Role of Humor, Social Norm, and Threat Information Hye Jin Yoon and Jeong-Yeob Han

Hye Jin Yoon and Jeong-Yeob Han has been awarded the Faculty Seed Grants in the Sciences Program ($9,720) through The Owens Institute for Behavioral Research (OIBR) for their proposed project Abstract: People have been found to […]

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The More You Win, The Less You Believe? An Examination of the Moderating Effect of Team Performance on Attitude Toward Message of Sport Fan’s Superstitions Jeong-Yeob Han

Abstract: The purpose of this study was to revisit the Bud Light “Superstitions” campaign, for which we examined how superstitious fans’ inferences of manipulative intention might influence their responses to […]

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Exploring the Role of Social Support in Promoting Patient Participation in Health Care among Women with Breast Cancer Jeong-Yeob Han

Abstract: Scholars have adopted Street’s (2003) ecological model of communication in medical encounters to investigate the factors promoting patient participation in health care. However, factors demonstrated in the ecological model […]

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Effects of Facebook Comments on Attitude Toward Vaccines: The Roles of Perceived Distributions of Public Opinion and Perceived Vaccine Efficacy Hanyoung Kim, Jeong-Yeob Han & Youngji Seo

Abstract: This study investigated if and how exposure to Facebook comments about vaccines influences one’s attitude toward the vaccines. In this investigation, comments were examined in light of their effect […]

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The Effects of User Comment Valence of Social Media Health Campaigns on Intention to Vaccinate: The Role of Psychological Reactance Hanyoung Kim, Youngji Seo, Hye Jin Yoon & Jeong-Yeob Han

Paper to be presented to American Advertising Academy (AAA) conference, San Diego, CA. Abstract: Given the prevalent use of social media in disseminating public service announcements (PSAs) encouraging healthy behavior, […]

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Effects of Social Media Comments on Attitude toward Vaccines: The Roles of Perceived Public Consensus and Perceived Vaccine Efficacy Jeong-Yeob Han, Hanyoung Kim & Youngji Seo

Abstract: This study investigated if and how exposure to Facebook comments about vaccines influences one’s attitude toward the vaccines. In this investigation, comments were examined in light of their effect […]

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A Longitudinal Investigation of Empathic Exchanges in Online Cancer Support Groups: Message Reception and Expression Effects on Patients’ Psychosocial Health Outcomes. Jeong-Yeob Han and JeongHyun (Janice) Lee

Abstract: Recent studies have devoted attention to the effects of both expression and reception in communication process. However, there remain both theoretical and methodological complexities concerning whether and under what […]

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Grant Awarded to Dr. Jeong-Yeob Han Jeong-Yeob Han

The Owens Institute for Behavioral Research (OIBR) Faculty Seed Grant Program in support of “Primary Prevention of Intimate Partner Violence in Immigrant Communities: Development of a Social Marketing Strategy” – […]

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Jeong-Yeob Han has won the 2019 Enzaim Best Article Award Jeong-Yeob Han

Jeong-Yeob Han has won the 2019 Enzaim Best Article Award from Korea Health Communication Association (KHCA), in recognition of the article published in the journal Health Communication Research:  “Co-presence in Gamified […]

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A Longitudinal Investigation of Empathic Exchanges in Online Cancer Support Groups: Message Reception and Expression Effects on Patients’ Psychosocial Health Outcomes. Jeong-Yeob Han

Abstract: Recent studies have devoted attention to the effects of both expression and reception in communication process. However, there remain both theoretical and methodological complexities concerning whether and under what […]

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What You Believe Might Not Be True: False Consensus Effect and the Flu Vaccine Controversy. Jeong-Yeob Han, Hanyoung Kim & Youngji Seo

Abstract: According to studies on the impact of comments on the false consensus effect, exposure to other people’s reactions can elicit misperceptions, in turn influencing message acceptance. We investigated whether […]

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Effects of Social Media Comments on Attitude toward Vaccines: The Roles of Perceived Public Consensus and Perceived Vaccine Efficacy. Jeong-Yeob Han, Hanyoung Kim & Youngji Seo

Abstract: Recognizing that social media has become an important place for individuals to acquire vaccine-related information, this study investigated if and how user-generated comments on social media platforms influence individuals’ […]

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Effects of Social Media Comments on Attitude toward Vaccines: The Roles of Perceived Public Consensus and Perceived Vaccine Efficacy Jeong-Yeob Han and Hanyoung Kim

Abstract: Recognizing that social media has become an important place for individuals to acquire vaccine-related information, this study investigated if and how exposure to user-generated comments in social media platforms […]

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Co-presence in Gamified Geosocial Mobile Fitness Applications: Its Determinants and Effects on Perceived Support, Exercise Self-Efficacy, and Exercise Adherence. Jeong-Yeob Han

Abstract: Despite the popularity of gamified geosocial fitness applications, there are only a few empirical studies examining their effectiveness in promoting physical activity. This study proposes co-presence, which combines spatial […]

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Teaching Specialties

Han’s areas of specializations are health communication and technology, communication theory, and research methods and design. He teaches courses in the Telecommunications Department and the New Media Institute. His courses include Tele3410, Media Research and Theory; Tele4290, Digital Media Production; NMIX4110, New Media Production; JRMC8010 Research Methodology in Mass Communication Research.

Awards and Fellowships

• ICA Communication and Technology Division, Top Three Faculty Paper (lead author) – 2011
• University of Georgia, Office of the Senior Vice President for Academic Affairs and Provost, Provost Travel Grant Award – 2011
• Listed in Marquis Who’s Who in America, 65th Edition – 2011
• University of Georgia, Office of the Vice President for Research, Foreign Travel Grant Award – 2010
• ICA Health Communication Division, Top Three Student Paper (lead author) – 2008
• ICA Health Communication Division, ICA Travel Grant Award – 2008
• ICA Health Communication Division, Top Student-led Paper (lead author) – 2007
• AEJMC Communication Technology Division, Top Three Faculty Paper (lead author) – 2006
• AEJMC Communication Technology & Policy Division, Top Three Faculty Paper – 2005
• University of Wisconsin-Madison, Mass Communication Research Center, Top Four Student Paper – 2005
• Seoul National University, Department of Communication, Summa Cum Laude – 1999

Han, Jeong-Yeob
In the News

Jeong-Yeob Han partners in grant funded by Office on Violence Against Women

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eHealth class addresses intersection of healthcare and technology

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