Kim
Dr. Jooyoung Kim
About
Dr. Kim is Professor of Advertising and Executive Director of the Cox International Center and the executive director of the Cox Center CAM Fellows Program. His research examines advertising and branding in digitally networked environments, with particular attention to how human and technological connections shape consumer attitudes, behavior, and brand experience. As the originator of Connectism, his work advances understanding of digital advertising user experience from the micro level of individual consumers to the macro level of collective brand experience. He teaches graduate courses in advertising research and theory and holds the endowed position of Dan Magill Georgia Athletic Association Professor in Sports Communications.
Education
Ph.D., Mass Communication, University of Florida
Research Interests and Activities
Dr. Kim is a globally recognized expert in advertising and strategic communication, with a sustained record of scholarly contribution, leadership, and international engagement. He has published extensively in top tier academic journals across advertising, marketing, communication, and psychology, contributing to ongoing scholarly conversations in the field. He has served as Editor-in-Chief of the Journal of Interactive Advertising since 2019 and has held senior editorial positions on leading journals in advertising and communication. His work has influenced academic and professional discourse on emerging technologies and communication, including foundational contributions on blockchain and the advertising ecosystem, advertising and branding in the metaverse, and the strategic transformation of interactive media. He is the originator of Connectism, a theoretical paradigm that advances understanding of how human and technological connections shape attitudes and behavior in digitally networked environments increasingly driven by artificial intelligence, while linking digital advertising user experience from the micro level of individual consumers to the macro level of collective brand experience.
Teaching Specialties
Dr. Kim’s primary teaching areas are advertising research and theory.
Experience
Dr. Kim brings extensive experience in advertising, communication, and business across both industry and academic settings. He has also served as a frequent speaker and advisor for global firms, particularly in South Korea.
Awards and Fellowships
Dr. Kim has received recognition from several journals and academic communities, including the prestigious Charles H. Sandage Award for Teaching Excellence from the American Academy of Advertising in 2025, the Highly Commended Paper Award from the International Journal of Advertising in 2024, the Best Research Award from the Korea Advertising Society in 2018, Top Read Paper recognition from Journalism & Mass Communication Quarterly in 2017, Best Article recognition from the International Journal of Advertising in 2015, the Best Conference Paper Award from the American Academy of Advertising Conference in 2006, an American Academy of Advertising dissertation competition award in 2003, and Top Paper recognition in the Advertising Division of the Association for Education in Journalism and Mass Communication Conference in 2001.
Student teams taught by Dr. Kim in his Advertising Campaigns course have won national awards and prizes seventeen times, including three Gold Awards, first place, from Marketing EDGE’s Collegiate ECHO competition in 2019, 2014, and 2009, and the U.S. and Canada Championship in the InterAd competition sponsored by the International Advertising Association in 2002.