Dr. Jooyoung Kim
Dr. Kim is the director of the Cox International Center and the executive director of the Cox Center CAM Fellows Program. His research focuses on the interaction between advertising and branding in various consumer and media contexts and how strategic communications work in the hyper-connected world. He teaches advertising core courses at the undergraduate and graduate levels and holds the endowed position of Dan Magill Georgia Athletic Association Professor in Sports Communications.
Ph.D., Mass Communication, University of Florida
M.A., Journalism, University of Colorado at Boulder
B.A., Economics, Hongik University, Seoul, South Korea
Research Interests and Activities
Dr. Kim’s research seeks to advance the knowledge of how advertising interacts with branding through scientific inquiries on the structural relationships among them and their effects on consumer memory and responses, as well as the development of measurement constructs and methods related to advertising and branding. Dr. Kim’s research activities include many publications in top/leading academic journals in addition to numerous refereed presentations and invited speeches at academic conferences and business venues. He is currently an Associate Editor of the International Journal of Advertising and the Editor-in-Chief of the Journal of Interactive Advertising. He was elected secretary of the 2021-2022 American Academy of Advertising Board of Directors.
Dr. Kim’s primary teaching areas are advertising and communication management, advertising campaigns, global advertising, advertising research, quantitative research methods, and data mining and analytics.
Dr. Kim has a wide array of experiences in advertising, communication, and business in both professional and academic settings. He is a member of various learned societies, including the American Academy of Advertising (AAA), in which he has been involved and served in various capacities since 2002. He is also a frequent speaker and consultant for global firms, especially in South Korea, on topics related to advertising and branding. He was the visiting professor of digital media at Saatchi & Saatchi in New York City in 2016 through AEF (Advertising Educational Foundation). Before entering academia, he worked as a full-time accounting associate at the headquarters of a top fashion firm in Seoul, South Korea.
Awards and Fellowships
Dr. Kim has received recognition from several journals and academic communities, including Korea Advertising Society (2018, Best Research Award), Journalism & Mass Communication Quarterly (2017, Top-read paper), International Journal of Advertising (2015, Best Article), American Academy of Advertising conference (2006, Best Conference Paper) and dissertation competition award (2003), and Association for Education in Journalism and Mass Communication conference (2001, Top Paper in Advertising Division). Many student teams taught by Dr. Kim in his Advertising or IMC Campaigns course have won national awards and prizes seventeen times, including three Gold Awards (1st place) from Marketing EDGE’s Collegiate ECHO (2019, 2014, 2009) and the US-Canada Champion from InterAd competition (2002) sponsored by International Advertising Association.