Dr. Yan Jin

Yan Jin. (forthcoming), “The Best of Both Worlds: The Crisis Communication Think Tank (CCTT) Approach to The Quest for Crisis Management Keystone,” Journal of Contingencies and Crisis Management. Abstract: This […]

Yen-I Lee (PhD Alum) [PI], Di Mu [Co-PI], Michaela Gearty (AdPR undergraduate researcher) [Co-PI], and Yan Jin [Co-PI]. “Social Media Influencers, Emotional Flow, and Elevation Uplift Narrative Persuasion on Mental Health Prosocial Communication: A Media […]

Sungsu Kim (PhD alum), Sung In Choi (PhD candidate), Chiara Valentini, Mark Badham, and Yan Jin. (forthcoming). “How Motivation to Reduce Uncertainty Predicts COVID-19 Behavioral Responses: Strategic Health Communication Insights […]

Yan Jin and Augustine Pang [Chairs] (2023, May). Panel: “Leading Strategic Communication through Turbulent Times: How the Contingency Theory Advances Practice in the Management of Crises, Conflicts and Complex Public Relations […]

Xuerong Lu (PhD alum) and Yan Jin (2023, May). “There Is a Time for Everything in Organizational Corrective Communication: The Effects of Correction Placement Timing and Refutation Detail Level on Combating Crisis Misinformation.” […]

Chiara Valentini, Elanor Colleoni, Yan Jin and Sung In Choi (PhD candidate) (2023, May). “Public’s Health Information Consumption During a Prolonged Pandemic: The Competing Roles of Journalists and Digital Influencers and Their Effects in […]

Karen Robayo Sanchez (PhD student), Yan Jin, and Vivian Medina-Messner (2023, March). “How Hispanic and Latino Young Adults Respond to COVID-19 Crisis Information on Social Media: Opportunities of Overcoming Digital Inequality Threat […]

Augustine Pang, Yan Jin, and Glen T. Cameron. (Forthcoming). “The Contingency Theory of Strategic Conflict Management: Review from Three Decades of Theory Development, Extension and Application.” Journalism and Communication Monographs. Abstract: The […]

Sung In Choi (PhD candidate), Sungsu Kim (PhD alum), Yan Jin, Chiara Valentini, Mark Badham, Elanor Colleoni, and Stefania Romenti (In press). “Effects of Individuals’ Cultural Orientations and Trust in […]

Xuerong Lu (PhD Alum), Yen-I Lee (PhD Alum), and Yan Jin. (Forthcoming). “Understanding crisis narratives with large-scale Twitter data: The role of celebrity and emotions in the virality of #MeToo […]

Sung In Choi (PhD student), Yan Jin, and Mark Badham. (forthcoming). “Factors Influencing Americans’ Preventive Behaviours during the COVID-19 Pandemic: Lessons for Strategic Health and Risk Communicators.” Strategic Communication in a Global Crisis: National and […]

Xuerong Lu (PhD alum) and Yan Jin. (forthcoming). “Integrating Strategy and Dosage: A New Conceptual Formula for Overcoming Unintended Effects in Public Health Crisis Communication (PHCC).” The Handbook of Crisis Communication (2nd edition) (Eds. W. T. […]

Yan Jin, Lucinda Austin, and Brooke Liu. (forthcoming). “Social-Mediated Crisis Communication Research: How Information Generation, Consumption, and Transmission Influence Communication Processes and Outcomes.” The Handbook of Crisis Communication (2nd edition) (Eds. W. T. Coombs […]

Bryan Reber, Yan Jin, and Glen Nowak. (forthcoming). “Advancing Crisis Communication Effectiveness: Integrating Crisis Scholarship with Practice.” The Handbook of Crisis Communication (2nd edition) (Eds. W. T. Coombs and S. J. Holladay), Wiley-Blackwell.  Abstract: Reber, Jin, […]

Elise Karinshak (undergraduate student) and Yan Jin’s paper “Knowing Thy Enemy and Fighting the Good Fight: A Framework for Organizational Preparation for and Response to AI-driven Disinformation Campaigns” received the Emerald Professional […]

Ivanka Pjesivac, Leslie Klein (PhD student), Wenqing Zhao (PhD student),Xuerong Lu (recently graduated PhD student), and Yan Jin. (May 2022). “Factors that impact COVID-19 conspirational beliefs and health-related behaviors.” Poster presented at […]

Yen-I Lee (PhD alum), Xuerong Lu (PhD candidate), Taylor Voges (PhD candidate), and Yan Jin. (forthcoming). “Fending off Unverified Accusation with Narratives: The Role of Primary and Secondary Narratives in Organizational Response Effectiveness in an Ongoing […]

Taylor Voges (PhD candidate), Yan Jin, LaShonda Eaddy (PhD alum), Shelley Spector. (forthcoming). “Effective Communication Management in a Public Health Crisis: Lessons Learned about COVID-19 Pandemic through the Lens of Health Communication Executives.” Journal […]

Abstract: Interpreting a facemask as an unspoken statement of one’s identity during the COVID-19 pandemic based on product symbolism theory, the present study examines the relationships among one’s trust in […]

Abstract: This study examined the effects of literacy and efficacy on individuals’ protective action taking and information seeking during the early phase of infectious disease outbreaks through a nationally representative survey […]

Abstract: Social media provides users easy access to unpredictable and unfiltered information from multiple sources during crises, further challenging publics to discern the accuracy of the information they receive and […]

Abstract: The social-mediated crisis communication domain is flooded with misinformation in various forms, causing misperception about a crisis and trigger negative crisis outcomes that harm organizational reputation and publics’ wellbeing. […]

Abstract: To further investigate the role of conspirational beliefs on health-related behaviors during a health pandemic such as COVID-19, we conducted an online survey among U.S. adults (N = 798) […]

Abstract: Based on a COVID-19 pandemic communication survey (N = 3,124) in Australia, Finland, Italy, South Korea, Sweden, and the United States, our study examined how trust in government sources […]

Abstract: Organizations need to respond to sticky crises with speed and timeliness; this speed depends onhow communication practitioners assess threats and their organizations’ resources for the threats. Based on theoretical […]

Abstract: Crises have been examined from the perspective of the crisis origin organization. Depending on the crisis type, other organizations might experience impacts because of the initial crisis. This emerging […]

Abstract: The COVID-19 pandemic, characterized by unprecedented loss of life; political instability; and a global infodemic, has eroded public trust in all types of institutions (Edelman, 2021) except business. Public […]

Abstract: Using an online survey of a representative U.S. adult sample, this study revealed how publics perceived COVID-19 risk and credibility of information channels differently, which further predicted intention to […]

Abstract: To close existing research gap and combat vaccine hesitancy among young adults, we conduct this study to integrate psychological reactance theory to better understand the effectiveness of three emerging […]

Abstract: This study examined how individuals’ emotional and cognitive responses to different shades of truth embedded in health crisis (mis)information (i.e., full falsity vs. partial falsity vs. full truth) might […]

Abstract: The COVID-19 pandemic has brought several challenges to businesses and societies. In response, many corporations have supported local communities and authorities in the management of the pandemic. Although these […]

Book Description: The purpose of this book is to provide insights into effective and ethical management of “sticky crises” (i.e., industry-wide crisis issues that are complex and challenging, with and […]

Abstract: To further the understanding of how communication executives make tough calls in times of organizational-public conflict, we use a conjoint analysis to identify key drivers for organizational stance decision-making. […]

Yan Jin (PI), Shelley Spector (Co-PI), and Taylor Voges (PhD Candidate, Co-PI). “The Power of Myth and Truth: Uncovering the History and Growing Role of Native Americans in Public Relations.” The Arthur W. Page Center […]

Santosh Vijaykumar, Daniel Rogerson, Yan Jin, and Mariella Silva de Oliveira Costa. (forthcoming). “Dynamics of Feedback Behaviours to Social Peers Sharing COVID-19 Misinformation on WhatsApp in Brazil.” Abstract: Online COVID-19 misinformation is […]

Funding Source: U.S. Food & Drug Administration via a Broad Agency Announcement (BAA) Total Amount:  $224,478.00 Project period: 09/30/2021 to 06/29/2024 Project Summary: We propose a multi-phase research project that […]

Abstract: Crises present organizations with the “rhetorical exigency” to enact control (Heath, 2004, p.167). Silence is not an option. This study, as the first empirical examination of Le et al. (2019)’s seminal study […]

Abstract: The study utilizes semi-structured interviews of health risk communication practitioners in the backdrop of the COVID-19 pandemic. The contingency theory of strategic conflict management is the guide to understanding […]

Aarum Youn-Heil (Grady PhD student) and Yan Jin. Abstract: This study proposes a new conceptual model for understanding interracial communication apprehension (IRCA), delineating how people of color use various communication practices (Orbe, […]

Abstract: How individuals experience unintended effects of risk messages is an understudied area. Focusing on three types of unintended effects (i.e., message fatigue, risk tolerance, and psychological reactance) associated with […]

Abstract: Although uncertainty has been identified as a key crisis characteristic and a multi-faceted construct essential to effective crisis management research and practice, only a few studies examined publics’ perceived […]

Abstract: While risk perception has been the subject of many sport tourism studies, much remains to be linked with risk information seeking, travel-related response, and behavior in the sport tourism […]

Abstract: Effective response strategies and narratives are crucial for organizations to manage crisis situations. Grounded in SCCT (Coombs, 2007) and narratives of crisis (Seeger & Sellnow, 2016), this study aims […]

Abstract: One of the understudied topics in risk communication is why individuals do not follow or are resistant to recommended behaviors that optimize personal health outcomes. To understand the dimensionality […]

Abstract: Uncertainty is one of the key characteristics of an organizational crisis that needs to be addressed in an organization’s crisis responses. Although a large body of uncertainty research has […]

Abstract: The world is subject to many an affliction and pandemic, as seen most recently with COVID-19. This study, in an attempt to better understand the trends and workings of […]

Abstract: This study uses a novel approach, the conjoint analysis, as a way to investigate the interactions between three factor groupings of the contingency theory variables that are relevant for […]

Abstract: We examined how age and exposure to different types of COVID-19 (mis)information affect misinformation beliefs, perceived credibility of the message and intention-to-share it on WhatsApp. Through two mixed-design online […]

Dr. Yan Jin is named a Top 6 “Most Published Author” in Public Relations Review and a Top 16 “Most Cited Author” in Public Relations Review articles. [Source: Page, T. […]

Abstract: Higher education institutions and their students face a wide range of infectious disease threats (IDTs). However, there is a lack of theory-driven research on how to provide communication for […]

Abstract: Depression is a major threat to public health in China. Although many social determinants have been recognized as robust predictors of health outcomes, depression is still widely viewed and […]

Hyoyeun Jun (Grady PhD Alum) and Yan Jin (Forthcoming). “The Conceptualization of Risk Tolerance and Scale Development for Measuring Publics’ Tolerance of Individual Health Risks.” Journal of International Crisis and […]

Yan Jin, Irina A. Iles, Lucinda Austin, Brooke Liu, and Gregory R. Hancock (Forthcoming). “The Infectious Disease Threat (IDT) Appraisal Model: How Perceptions of IDT Predictability and Controllability Predict Individuals’ […]

Yan Jin (PI). Grant from Arthur W. Page Center for Integrity in Public Communication: ($4,500, 2020-2021). [Co-PIs: Shelley Spector and Lashonda Eaddy (Grady PhD Alum)] “Ethical and Effective Multi-Agency Public Crisis […]

Abstract: Crisis misinformation, including false information about a crisis or a crisis-stricken organization, has become a fundamental threat to organizational wellbeing. Effective crisis response geared toward fighting crisis misinformation demands […]

Abstract: To expand the existing scholarly literature on the nature of crisis, this study elaborates on the notion of crisis distance by 1) investigating its influence on publics’ crisis responses […]

Brooke Liu, Lucinda Austin, Yen-I Lee, Yan Jin, and Seoyeon Kim. (Forthcoming). “Telling the Tale: The Role of Narratives in Helping People Respond to Crises.” Journal of Applied Communication Research. […]

Abstract: The purpose of this study is to identify the best practices for corporate communication research collaboration between a university research group (URG) and outside businesses or organizations that systematically […]

Abstract: In recent years, several fashion organizations have received trenchant criticisms made against garments and fashion campaigns that included designs and graphics with negative racial connotations. Crisis issues can be […]

Abstract: In order to understand publics’ crisis information consumption in an increasingly competitive and conflicting media environment, this study addresses how and why individuals vet information (or not) in social-mediated […]

Accepted for presentation at the International Communication Association (ICA) Conference, Information Systems Division, May 21-25, 2020, Gold Coast, Australia. Abstract: To refine the conceptualization and operationalization of information vetting in […]

Accepted for presentation at the International Communication Association (ICA) Conference, Health Communication Division, May 21-25, 2020, Gold Coast, Australia. Abstract: This study investigated the effect of different framing, visual, and […]

Accepted for presentation at the International Communication Association (ICA) Conference, Public Relations Division, May 21-25, 2020, Gold Coast, Australia. Abstract: Crisis misinformation, including false information about a crisis or a […]

Accepted for presentation at the International Crisis and Risk Communication Conference (ICRCC), March 9-11, 2020, Orlando, FL. Abstract: Numerous studies have explored how publics seek and share crisis information, but […]

Accepted for presentation at the International Crisis and Risk Communication Conference (ICRCC), March 9-11, 2020, Orlando, FL. Abstract: How to detect side effects of repeated exposure of the same or […]

Accepted for presentation at the 23rd annual International Public Relations Research Conference (IPRRC), March 5-7, 2020, Orlando, FL. Abstract: This study examines the effects of environmental risk perception and risk […]

Accepted for presentation at the International Crisis and Risk Communication Conference (ICRCC), March 9-11, 2020, Orlando, FL. Abstract: Social media have become dominant channels for organizations and citizens to share […]

Invited Article: Yi-Ru Regina Chen, Yang Cheng, Chun-Ju Flora Hung-Baesecke, and Yan Jin (12/10/2019). “How Stakeholders React to Mobile-Enhanced Corporate Disaster Relief Efforts.” Behavioral Insights Research Center, Institute for Public […]

Lucinda Austin and Yan Jin (Eds.) (Forthcoming in 2021). Social Media and Crisis Communication (Second Edition), Routledge.

Abstract: In order to understand publics’ information consumption behavior in current media environment, this study addresses how and why individuals vet information (or not) in crisis situations. Grounded in dual-process […]

Abstract: The continuation of rapid changes in Web 2.0 has transformed the practice of business communication and stakeholders’ expectations. One paramount issue facing corporate communicators is stakeholders’ social media fatigue […]

Abstract: Depression is one of the most severe health threats to the college student population. Depression communication plays an essential role in reducing stigma and discrimination against sufferers. However, the […]

Abstract: Given the role the Internet plays in communicating anti-vaccine sentiments, coupled with limited research in this area, this study focused on the social media platform Pinterest, analyzing 1,119 vaccine-related […]

Abstract: This Delphi study explores the status of crisis communication research and education qualitatively through the lens of 22 internationally recognized crisis communication scholars, systematically recruited and retained to serve […]

2019 Emerald Literati Award for Excellence – Highly Commended Paper, Corporate Communications: an International Journal -LaShonda Eaddy and Yan Jin (2018). “Crisis History Tellers Matter: The Effects of Crisis History […]

Abstract:: Advancing Crisis Communication Effectiveness shows how crisis communication plans and efforts for complex and challenging issues benefit when academic perspectives are connected with practitioner experiences. This book brings crisis […]

Abstract: With globalization, corporations increasingly have to consider both domestic stakeholders and overseas stakeholders (i.e., international publics) in their corporate social responsibility (CSR) practice. Digitalization empowers international publics to scrutinize […]

Abstract: Social movements and social issue related public discourse has become one of the most impactful public communication phenomena in the digital space. Previous studies have examined the association between […]

Abstract: this study examines the effect of discrete emotional appeal (i.e., regret and hope) in loss-framing-based narrative by exploring its impact on people’s emotional engagement and attitude toward the smoking […]

Abstract: In a polarizing media environment increasingly fraught with misinformation, disinformation, contradicting information, and rumor, it is tougher than ever for brands and agencies to correct the record or make […]

Abstract: The proliferation of news sources and user-generated content, which is flooded by misinformation (Southwell, Thorson, & Sheble, 2018), present an urgent need for research that investigates audiences’ information consumption […]

Abstract: As Heath and O’Hair (2009) defined, crisis is when risk is manifested. The urgency and uncertainty of crisis can induce more complexity to organizations (Seeger, Sellnow, & Ulmer, 1998). […]

Abstract: An increasing lack of information truthfulness has become one fundamental challenge to communications. Insights into how to debunk this type of misinformation can especially be crucial for public health […]

Abstract: The public health communication challenges that arise in times of infectious disease threats (IDTs) were examined using the Risk Amplification through Media Spread (RAMS) Framework and in-depth phone interviews […]

Abstract: This longitudinal pedagogical research investigates students’ perceptions and learning outcomes by integrating web and social analytics-based learning activities (i.e., Google Analytics courses and certification test) into Public Relations Research […]

Abstract: With the heavy use of mobile social networking applications (SNA), corporations have widely applied corporate social responsibility activities enhanced by mobile technologies (i.e., mCSR) to target stakeholders. This study […]

Abstract: This study aims to identify the nature of, and find potential solutions to the kinds of vulnerabilities that misinformation imposes on older adults during infectious disease outbreaks with a […]

Abstract: This study explored how financial crisis history can inform corporate crisis communication practice across industries and over time. Thirty-eight interviews with chief communications officers (CCOs) and their counselors were […]

Abstract: As social media use on mobile devices has been integrated in people’s daily lives, corporations began to target the publics on corporate social responsibility (CSR) activities on mobile devices. […]

Abstract: This study explored how financial crisis history can inform corporate crisis communication practice across industries and over time. Thirty-eight interviews with chief communications officers (CCOs) and their counselors were […]

Abstract: This study first refined the conceptual framework of publics’ communicative behavior in social-mediated health crises. Then two multiple-item scales for measuring publics’ health crisis information seeking and sharing (CISS) […]