Profiles of Tenacity: Sophia Kim

Sophia Kim is a third-year Advertising major with a certificate in New Media from Atlanta, Georgia. Kim serves as director of production for Talking Dog Agency, director of client services for the American Marketing Association (AMA) and is a 2026 attendee of the Grady Japan Program.

Read her Q/A below.

Why did you choose your major?

Ever since I was young, I’ve been drawn to creativity and loved bringing the ideas in my head to life. My journey to advertising involved lots of trial and error, but along the way, I discovered how much I enjoy combining creativity with strategy. Advertising allows me to express my creativity through campaigns, content, and media, while connecting with people in meaningful ways. I enjoy seeing how the ADPR industry uses media and campaigns to capture attention and encourage genuine engagement. Through my time at Grady, I’ve been able to shape my identity in advertising and deepen my passion for creating work that inspires action and truly resonates with others.

What does tenacity mean to you?

To me, tenacity means being able to pick yourself back up even when things don’t go as planned and finding the strength to move forward after setbacks. Throughout life, there’ll be many mistakes you’ll make and having the courage to continue when you don’t succeed will only help grow and shape your character. Embracing failure and learning to “fail fast” lets you discover what works for you and what doesn’t. Tenacity is about being resilient and continuing to push forward will allow you to become a more confident version of yourself.

What is one piece of advice that you would give to other Grady students?

Take advantage of every opportunity and don’t be afraid to try new things. The Grady community is incredibly supportive, and the people I have met here have been some of the most valuable parts of my experience at UGA. The organizations, networks, and resources at Grady have been essential to my growth as a student. Even though it may be tough to join a new organization, apply for a position, or explore new activities, stepping outside your comfort zone and keeping an open mind will allow you to grow significantly as an individual. Experiencing and trying new things have allowed me to grow and succeed in many areas within both Grady and the advertising field. I encourage you to try new things and stay open to every opportunity. You never know what might resonate with you until you try it.

What or who has had the biggest impact on your life?

Talking Dog Agency has had the greatest impact on both my personal and professional growth. When I wasn’t sure which direction I wanted to take within advertising, the Agency gave me the opportunity to explore different roles, work with talented individuals, and discover new strengths. Additionally, Mary Ellen Barto has been an inspiring person in my life, being someone I could always go to and rely on within the agency, as a constant source of support and inspiration. Talking Dog has been a significant elevation to my career, and the experiences, as well as the people I’ve met there continue to shape my journey.

What has been your biggest accomplishment in the past year?

This past year, being selected as a finalist in the Talking Dog’s “Battle of the Brands” competition for The Home Depot Campaign has been so rewarding. Stepping into the role of Director of Production has been a major accomplishment of mine, allowing me to take on the role of leadership within Talking Dog Agency. Additionally, hosting and organizing the American Marketing Association at UGA’s Client Team Competition has been a valuable experience of mine in project management and has been so rewarding being able to showcase each team’s semester-long work. I’m also excited to have been selected for the Grady ADPR Japan Study Abroad Program and can’t wait for the experience ahead!

What is your favorite place on campus and why?

Above the Market at Tate is hands-down my favorite spot on campus. With numerous couches, it’s the perfect spot to grab food or a snack and unwind in-between classes. It feels tucked away, making it ideal for relaxing, working on assignments, or talking with a friend. It’s a hidden space, but is an area that feels genuinely unique on campus. 

What advice would you give to your future self?

Don’t be afraid to fail and that making mistakes is part of the journey. Growth comes from learning and moving forward. At times, you need to give yourself grace for things you can’t control and focus on what you can. Everyone has different strengths and you can learn to lean into what makes you uniquely strong. Trusting yourself, embracing your individuality, and celebrating the small moments along the way are just as important as achieving the big milestones in your life.

Editor: Anyi Morfaw, abm40431@uga.edu