Crisis Communication Think Tank
Crisis Communication
Think Tank
About CCTT
As global demand rises for communicators who can manage existential crises in business, academia and the nonprofit sector, The Crisis Communication Think Tank, founded in 2018, is the foundation of the University of Georgia’s innovative crisis communication educational initiative – combining the evidence-based expertise of renowned academics from a wide range of disciplines with the experience-driven insights of communication executives with decades of practice.
In the words of C. Richard Yarbrough – the initiative’s primary benefactor, a UGA alumnus and one of the nation’s most respected crisis communicators – the goal is to make the University of Georgia “the go-to place for the study of crises.”
Mission & Goals
Housed at UGA’s Grady College of Journalism and Mass Communication and led by the C. Richard Yarbrough Professor in Crisis Communication Leadership, the CCTT aims to build collaborations among leading crisis scholars and practitioners globally, through dialogue on emerging topics and co-creation of evidence-based advice for next-generation crisis research and practice. Our overarching goals are:
- To connect crisis communication experts from the segmented worlds of academia and industry practice.
- To reshape and refine how crisis communication is understood and practiced.
- To advance crisis communication knowledge via academic-practitioner collaborative research.
- To educate the next generation of crisis communication scholars and practitioners.
- To design protocols for handling “sticky crisis” challenges effectively and ethically at top decision-making level via crisis preparedness and resilience.
Leadership Team
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Yan Jin
CCTT Director, Co-Founder
Yan Jin
CCTT Director, Co-Founder
C. Richard Yarbrough Professor in Crisis Communication Leadership, Professor of Public Relations and Associate Director of Center for Health & Risk Communication, Grady College of Journalism and Mass Communication.
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Bryan Reber
CCTT Co-Founder, Former Director
Bryan Reber
CCTT Co-Founder, Former Director
Dr. Bryan Reber, professor emeritus, is the former C. Richard Yarbrough Professor in Crisis Communication Leadership and former director of the CCTT.
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Glen Nowak
CCTT Co-Founder
Glen Nowak
CCTT Co-Founder
Associate Dean for Research and Graduate Studies, Co-Director of Center for Health & Risk Communication, Professor, Advertising & Public Relations, Grady College of Journalism and Mass Communication.
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Tom Cullen
Program Manager, CCTT
Tom Cullen
Program Manager, CCTT
Lecturer, Department of Advertising and Public Relations, Grady College of Journalism and Mass Communication.
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Missy Hill
Project Manager, CCTT
Missy Hill
Project Manager, CCTT
Director of Programming and Development, Department of Advertising and Public Relations, Grady College of Journalism and Mass Communication.
C. Richard “Dick” Yarbrough
Primary Benefactor
C. Richard “Dick” Yarbrough has enjoyed a distinguished career in public relations. Following his retirement from BellSouth Corporation in 1993, he joined the Atlanta Committee for the Olympic Games as managing director. Yarbrough is the author of the 2002 memoir, “And They Call Them Games,” which provides an insider’s view of the 1996 Games. For more than two decades, he has written a syndicated newspaper column reaching 600,000 households and more than 1.3 million readers each week.
His honors are many: University of Georgia Distinguished Alumnus, Grady College of Journalism and Mass Communication Fellow, one of PRWeek’s 100 most influential PR practitioners of the 20th century, one of Georgia’s 100 most powerful and influential people, and a member of the Public Relations Society of America Georgia Chapter Hall of Fame. He also is past president of the University of Georgia National Alumni Association.
Yarbrough makes his home in Atlanta. His continued generosity enables the Grady College of Journalism and Mass Communication to fund numerous student internships each semester.
Structure & AreaS
The CCTT has three components: CCC (Crisis Communication Coalition), CIA (Crisis Insights and Analytics) Lab, CPR (Crisis Preparedness and Resilience) Hub.
The CCC is formed of CCTT members and affiliated experts, collaborating globally on advancing crisis communication thought leadership. The CCC members serve as advisors, trainers and mentors on emerging research and practice topics.
The CIA Lab is a research group tackling “sticky crisis” challenges via collaborative research with scholars and practitioners. Through research fellowships, internships and special projects, the lab aims at generating theory-guided, evidence-based insights advancing crisis research and practice in organizational, health, disaster and technology areas.
The CPR Hub is the training ground for proactive crisis management, based on expertise from the CCC and the CIA Lab intelligence. It offers CCTT-led certificate programs and executive training programs, as well as workshops and seminars for current and future leaders in crisis communication and risk management arenas.
CCTT-International Partner Institutions
ASCOR, University of Amsterdam, Netherlands
Insper, São Paulo, Brazil
Annual Events & OUtPUTS
Each year, the Crisis Communication Think Tank (CCTT) members gather at Grady College. The purpose of the annual event is to bring together academics and senior level practitioners studying and practicing crises in various fields and industries. Members explore the current challenges in crisis and develop insights and observations from both strengthens crisis management, communication strategies, plans, and coordination for organizations to lead organizations through times of crisis with success. The annual Crisis Communication Think Tank meetings aim to dive deeper into research surrounding crisis practice, theory and education.
The CCTT is structured as a thought leadership entity. It is designed to further discussions and understanding of crisis communication and strategic conflict management, with an emphasis on evolving technologies. Housed at UGA’s Grady College of Journalism and Mass Communication and led by the C. Richard Yarbrough Professor in Crisis Communication Leadership, the CCTT aims to build collaborations among leading crisis scholars and practitioners globally, through dialogue on emerging topics and co-creation of evidence-based advice for next-generation crisis research and practice.
The overarching goals are: (1) to connect crisis communication experts from the segmented worlds of academia and industry practice around the globe; (2) to reshape and refine how crisis communication is understood and practiced; (3) to advance crisis communication knowledge via academic-practitioner collaborative research; (4) to educate the next generation of crisis communication scholars and practitioners; and (5) to design protocols for handling ‘sticky crisis’ challenges effectively and ethically at top decision-making level via crisis preparedness and resilience.
Keystone – 2023
Have AI, virtual reality and the Metaverse changed our inherited blueprint for crisis management? How do organizations and stakeholders perceive these newly constructed realities? Built upon our collective learning from the past, we will examine the state of the field of crisis communication as we see that it is our responsibility to determine how social and technological advancements result in these new realities. We must uncover how these realities manifest via societal and organizational functions, while striving to locate the ever-evolving crisis management keystone.
POP (Power of People) – 2022
The “Power of People” (POP) theme sought to bridge the gap between the ever-evolving groups and ideologies in contemporary society. Power of People, Permanence of Polarization, Problem of Polarization, Prevention of Polarization, Pushback of Publics, Pressure of Perfection and Privilege of Perspective are expressed through the acronym POP. The nuances of “POP” outline the myriad functions of crisis communication while accounting for the role of people as key stakeholders in these scenarios.
e-disruptors – 2021
e-disruptors are defined as new digital communication technologies and tools that disturb crisis communication practice, research and the status quo. “E”-disruptors such as big data and artificial intelligence, machine learning and virtual or augmented reality have the potential for positive and negative impacts on crisis communication. They may create or fuel a crisis, help identify potential or emerging crises, guide crisis communication strategies and advance crisis response evaluation capabilities.
Sticky crisis – 2019
The sticky crisis concept is defined as a complex, challenging and recurring (not going away) crisis issue demanding not only a near-instant response, but it often requires crisis communications and senior leadership to see possibilities, understand the breadth and scope of an emerging crisis, and be ready to change strategy and tactics quickly. Since 2019, sticky crisis has become the guiding research focus for the CCTT emphasis areas in crisis communications and public relations, management and strategy communication, legal, risk management and insurance, artificial intelligence and cyber security, employee relations and internal communication, environmental disaster and policy and public health.
OVERVIEW
The Crisis Communication Coalition (CCC) is formed of CCTT members and affiliated experts, collaborating globally on advancing crisis communication thought leadership. The CCC members serve as advisors, trainers and mentors on emerging research and practice topics.
CCTT U.S. HeadQuarters Members
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Lucinda Austin
UNC Hussman School of Journalism and Media
Lucinda Austin
UNC Hussman School of Journalism and Media
Associate Dean for Graduate Studies and Research; Associate Professor
University of North Carolina Hussman School of Journalism and Media -
Glen T. Cameron
University of Missouri, Missouri School of Journalism
Glen T. Cameron
University of Missouri, Missouri School of Journalism
Professor Emeritus
University of Missouri, Missouri School of Journalism -
Timothy Coombs
Journal of Contingencies and Crisis Management
Timothy Coombs
Journal of Contingencies and Crisis Management
Editor-in-Chief, Journal of Contingencies and Crisis Management
International Communication Association (ICA) Fellow -
Ron DeFeo
American Airlines
Ron DeFeo
American Airlines
EVP, Chief Communications and Marketing Officer
American Airlines -
Ciro Dias Reis
Imagem Corporativa, Brazil
Ciro Dias Reis
Imagem Corporativa, Brazil
Founder & CEO, Imagem Corporativa, Brazil
Imagem Corporativa, Brazil -
LaShonda Eaddy
Penn State University
LaShonda Eaddy
Penn State University
Assistant Professor of Public Relations
Associate, Population Research Institute
Penn State University -
Jamie Firth
Strategic Communications and Public Affairs Executive
Jamie Firth
Strategic Communications and Public Affairs Executive
Strategic Communications and Public Affairs Executive
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Brooke Fisher Liu
University of Maryland
Brooke Fisher Liu
University of Maryland
Professor of Communication, Associate Dean of Academic Standards and Policies within the UMD Graduate School
University of Maryland -
Chris Glazier
Jackson Spalding
Chris Glazier
Jackson Spalding
Senior Public Relations Professional
Jackson Spalding -
Jon Goldberg
Reputation Architects Inc.
Jon Goldberg
Reputation Architects Inc.
Founder & Chief Reputation Architect
Reputation Architects Inc. -
Michael Greenwell
ICF
Michael Greenwell
ICF
Vice President, CDC Account Executive, ICF
Centers for Disease Control and Prevention -
Greg Guest
Georgia-Pacific LLC
Greg Guest
Georgia-Pacific LLC
Senior Director of Communications
Georgia-Pacific LLC
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Curt Harris
College of Public Health, UGA
Curt Harris
College of Public Health, UGA
Director, Associate Professor, and Graduate CoordinatorInstitute for Disaster ManagementCollege of Public Health, University of Georgia -
Bob Heath
University of Houston
Bob Heath
University of Houston
Professor Emeritus
University of Houston -
Lucas Held
Independent Consultant
Lucas Held
Independent Consultant
Independent Consultant
Formerly the Director of Communications, The Wallace Foundation -
Sherry Holladay
Independent Researcher
Sherry Holladay
Independent Researcher
Independent Researcher
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J. Suzanne Horsley
The University of Alabama
J. Suzanne Horsley
The University of Alabama
Associate Dean in the College of Communication and Information Sciences, Associate Professor in the Department of Advertising and Public Relations
The University of Alabama -
Kate LaVail
Ketchum
Kate LaVail
Ketchum
Partner, Managing Director
Ketchum -
Mark McMullen
Knights of Columbus
Mark McMullen
Knights of Columbus
Senior Vice President of Membership & Marketing
Knights of Columbus -
Matt O’Connor
Wellstar Health Systems
Matt O’Connor
Wellstar Health Systems
Executive Director, Public Relations
Wellstar Health Systems -
Kelli Parsons
Hill+Knowlton Strategies
Kelli Parsons
Hill+Knowlton Strategies
Global Chair, Corporate Affairs
Hill+Knowlton Strategies -
Mike Pfarrer
Terry College of Business, UGA
Mike Pfarrer
Terry College of Business, UGA
Terry Distinguished Chair of Business Administration, Associate Dean for Research and Executive Programs
Terry College of Business, University of Georgia -
Paula Rausch
FDA Center for Drug Evaluation and Research Office of Communications (OCOMM)
Paula Rausch
FDA Center for Drug Evaluation and Research Office of Communications (OCOMM)
Associate Director for Research and Risk Communications
FDA Center for Drug Evaluation and Research Office of Communications (OCOMM) -
Deanna Sellnow
University of Central Florida
Deanna Sellnow
University of Central Florida
Professor of Strategic Communication and Coordinator Graduate Programs in Communication
University of Central Florida
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Timothy Sellnow
University of Central Florida
Timothy Sellnow
University of Central Florida
Professor of Strategic Communication
University of Central Florida -
Rodrigo Sierra
American Medical Association (AMA)
Rodrigo Sierra
American Medical Association (AMA)
Chief Communications Officer and Senior Vice President
American Medical Association (AMA) -
Jim Spangler
Markel
Jim Spangler
Markel
Chief Communications Officer
Markel -
Greg Trevor
Marketing & Communications, UGA
Greg Trevor
Marketing & Communications, UGA
Associate Vice President for Marketing & Communications
University of Georgia -
Joseph Watson, Jr.
Grady College of Journalism & Mass Communication, UGA
Joseph Watson, Jr.
Grady College of Journalism & Mass Communication, UGA
Carolyn Caudell Tieger Professor of Public Affairs Communication
Grady College of Journalism & Mass Communication, University of Georgia -
Russ Williams
Chick-fil-A, Inc.
Russ Williams
Chick-fil-A, Inc.
Senior Principal Program Lead, Crisis Communications and International
Chick-fil-A, Inc. -
Christine Woodhouse
Christine Woodhouse
Director, Public Affairs
Cox Communications -
Dick Yarbrough
Dick Yarbrough
CCTT International members
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Enrico Bocedi
Campari Group, Italy
Enrico Bocedi
Campari Group, Italy
Global Public Affairs, Communications & Sustainability Senior Director
Campari Group, Italy -
An-Sofie Claeys
Ghent University, Belgium
An-Sofie Claeys
Ghent University, Belgium
Associate Professor in Corporate Communication
Ghent University, Belgium -
Jesper Falkheimer
Lund University, Sweden
Jesper Falkheimer
Lund University, Sweden
Professor in Strategic Communication
Lund University, Sweden -
Finn Frandsen
Aarhus University, Denmark
Finn Frandsen
Aarhus University, Denmark
Professor, Department of Management
Aarhus University, Denmark -
Kia Haring
VR Group, Finland
Kia Haring
VR Group, Finland
Senior VP, Communications, Public Affairs and Sustainability
VR Group, Finland -
Robin den Hoed
Edelman, Netherlands
Robin den Hoed
Edelman, Netherlands
Sr. Director Corporate Communications
Edelman, Netherlands -
Oyvind Ihlen
University of Oslo, Norway
Oyvind Ihlen
University of Oslo, Norway
Professor, Department of Media and Communication
University of Oslo, Norway -
Winni Johansen
Aarhus University, Denmark
Winni Johansen
Aarhus University, Denmark
Professor, Department of Management
Aarhus University, Denmark -
Luciano Luffarelli
Piaggio Aerospace, Italy
Luciano Luffarelli
Piaggio Aerospace, Italy
Head of External Communications & Government Affairs
Piaggio Aerospace, Italy -
Alessandra Mazzei
IULM University in Milan, Italy
Alessandra Mazzei
IULM University in Milan, Italy
Associate Professor of Management
IULM University in Milan, Italy -
Florian Meißner
Macromedia University of Applied Sciences in Cologne, Germany
Florian Meißner
Macromedia University of Applied Sciences in Cologne, Germany
Professor for Media Management and Journalism
Macromedia University of Applied Sciences in Cologne, Germany -
Hans Mogensen
Silkeborg Kommune, Denmark
Hans Mogensen
Silkeborg Kommune, Denmark
Head of Corporate Communication
Silkeborg Kommune, Denmark
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Morgan Olofsson
Swedish Civil Contingencies Agency, MSB, Sweden
Morgan Olofsson
Swedish Civil Contingencies Agency, MSB, Sweden
Director of Communications
Swedish Civil Contingencies Agency, MSB, Sweden -
Augustine Pang
Singapore Management University, Singapore
Augustine Pang
Singapore Management University, Singapore
Professor of Communication Management (Practice) at the Lee Kong Chian School of Business; Associate Dean (Partnerships & Engagement) as well as Academic Director, MSc in Communication Management
Singapore Management University, Singapore -
Julien Radart
Akkanto, Belgium
Julien Radart
Akkanto, Belgium
Managing Partner
Akkanto, Belgium -
Martin Riecken
TUI, Germany
Martin Riecken
TUI, Germany
Global Head of Internal Communications and Engagement
TUI, Germany -
Torsten Rössing
Conducttr Germany GmbH, Germany
Torsten Rössing
Conducttr Germany GmbH, Germany
Managing Director
Conducttr Germany GmbH, Germany -
Harri Saukkomaa
Tekir Oy, Finland
Harri Saukkomaa
Tekir Oy, Finland
Executive Chairman of the Board; Consultant
Tekir Oy, Finland -
Andreas Schwarz
Technische Universität Ilmenau, Germany
Andreas Schwarz
Technische Universität Ilmenau, Germany
Senior Researcher (Associate Professor) in Risk and Crisis Communication
Technische Universität Ilmenau, Germany -
Chiara Valentini
University of Jyväskylä, Finland
Chiara Valentini
University of Jyväskylä, Finland
Professor of Corporate Communication; Head of Corporate Communication Discipline
University of Jyväskylä, Finland -
Sanne Verhoeven
Corbion, Netherlands
Sanne Verhoeven
Corbion, Netherlands
Senior Director of Public Affairs & Communication
Corbion, Netherlands -
Yijing Wang
Erasmus University Rotterdam, Netherlands
Yijing Wang
Erasmus University Rotterdam, Netherlands
Associate Professor, Department of Media and Communication
Erasmus University Rotterdam, Netherlands -
Pavle Zelic
Medicines and Medical Devices Agency of Serbia, Serbia
Pavle Zelic
Medicines and Medical Devices Agency of Serbia, Serbia
Manager for international cooperation, European Integrations and communications
Medicines and Medical Devices Agency of Serbia, Serbia
CCC Members
Core partners in RISk Management and Legal Studies
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James M. Carson
Department Head, Department of Insurance, Legal Studies and Real Estate Terry College of Business, UGA
James M. Carson
Department Head, Department of Insurance, Legal Studies and Real Estate Terry College of Business, UGA
Department Head, Department of Insurance, Legal Studies and Real Estate
Terry College of Business, UGA -
Jason Epstein
Lecturer, Legal Studies Terry College of Business, UGA
Jason Epstein
Lecturer, Legal Studies Terry College of Business, UGA
Lecturer, Legal Studies
Terry College of Business, UGA
Core Partners in AI and cyber security
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Philippe Borremans
Vice President, International Association of Risk & Crisis Communication (IARCC)
Philippe Borremans
Vice President, International Association of Risk & Crisis Communication (IARCC)
Crisis & Emergency Risk Communication Consultant. Vice President, International Association of Risk & Crisis Communication (IARCC).
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Yang (Alice) Cheng
Assoc. Prof, Dept. of Communication, NCSU
Yang (Alice) Cheng
Assoc. Prof, Dept. of Communication, NCSU
Prof. Dr. Yang/Alice Cheng is a tenured associate professor in the Department of Communication and an adjunct professor at the Poole College of Management, NCSU.
Core partners in Employee Relations and internal communication
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Jason Anthoine
Managing Founder and Head Honcho of Audacity
Jason Anthoine
Managing Founder and Head Honcho of Audacity
Jason Anthoine (ABJ ’89) is the Managing Founder and Head Honcho of Audacity, a consultancy that helps companies inform, involve and inspire their employees.
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Silvia Ravazzani
Assoc. Prof. of Management, Dept. of Business, LECB “Carlo A. Ricciardi”, Università IULM, Italy
Silvia Ravazzani
Assoc. Prof. of Management, Dept. of Business, LECB “Carlo A. Ricciardi”, Università IULM, Italy
Silvia Ravazzani (PhD) is Associate Professor of Management at the Department of Business LECB “Carlo A. Ricciardi”, Università IULM, Italy.
Core Partners in Environmental Disaster and policy
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Matthew R. Auer
Dean and Arch Professor of Public and International Affairs, School of Public and International Affairs, UGA
Matthew R. Auer
Dean and Arch Professor of Public and International Affairs, School of Public and International Affairs, UGA
Matthew R. Auer is Dean and Arch Professor of Public and International Affairs at the School of Public and International Affairs, University of Georgia (UGA). Prior to his appointment at UGA, Auer served as Vice President for Academic Affairs and Dean of the Faculty at Bates College in Lewiston, Maine.
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Brett W. Robertson
Assistant Professor, College of Information and Communications University of South Carolina
Brett W. Robertson
Assistant Professor, College of Information and Communications University of South Carolina
Dr. Brett Robertson (Ph. D., The University of Texas at Austin) is an assistant professor in the College of Information and Communications at the University of South Carolina. He studies communication technology use in organizational, risk, and mass communication contexts. His research projects explore how individuals use social media and mobile devices in the workplace and disaster-related contexts. Much of his recent focus has been on disaster preparedness and prevention communication.
YARBROUGH FELLOWS & ALUMNI
Lila Maiolo
Kathryn Penn
Emily Alexander
Emma Stefanik
Laura Burr
Lindsey Deutsch
Maddie Fiorante
Morgan Ford
Anna Leigh Herndon
Sarah McRae
Caitlin Oh
Cameron Shook
Maria Stagliano
Julia Strother
CIA LAB
The Crisis Insights & Analytics (CIA) Lab is a research group tackling “sticky crisis” challenges via collaborative research with scholars and practitioners. Through research fellowships, internships and special projects, the lab aims at generating theory-guided, evidence-based insights advancing crisis research and practice in organizational, health, disaster and technology areas.
Advisors
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Yan Jin
CCTT Director, Co-Founder
Yan Jin
CCTT Director, Co-Founder
C. Richard Yarbrough Professor in Crisis Communication Leadership, Professor of Public Relations and Associate Director of Center for Health & Risk Communication, Grady College of Journalism and Mass Communication.
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Kate LaVail
Ketchum
Kate LaVail
Ketchum
Partner, Managing Director
Ketchum
Researchers
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Sung-in Choi
Sung-in Choi
Doctoral Candidate
Grady College of Journalism and Mass Communication, UGA -
Nicole Cortes
Nicole Cortes
Undergraduate Student, International Affairs
School of Public and International Affairs, UGA -
Nicholas Eng
Nicholas Eng
Assistant Professor, Public Relations
Grady College of Journalism and Mass Communication, UGA -
Michaela Gearty
Michaela Gearty
Undergraduate Student, Advertising
Grady College of Journalism and Mass Communication, UGA -
Claire Hensley
Claire Hensley
Undergraduate Student, Public Relations
Grady College of Journalism and Mass Communication -
Elise Karinshak
Elise Karinshak
Graduate Student and Schwarzman Scholar, Global Affairs
Tsinghua University, Bejing -
Rongting Niu
Rongting Niu
Doctoral Student
Grady College of Journalism and Mass Communication, UGA -
Anna Rachwalski
Anna Rachwalski
Undergraduate Student, Economics, International Affairs, English
University of Georgia -
Jessica Rao
Jessica Rao
Master’s Student, Public Administration
School of Public and International Affairs, UGA -
Bo Robinson
Bo Robinson
Undergraduate Student, Public Relations
Grady College of Journalism and Mass Communication, UGA -
Brittany Shivers
Brittany Shivers
Doctoral Student
Grady College of Journalism and Mass Communication, UGA -
NaYoung Song
NaYoung Song
BA-MA Student, Media and Communication, Integrated Advertising and Public Relations
Korea University; Grady College of Journalism and Mass Communication, UGA
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Ruoyu Sun
Ruoyu Sun
Assistant Professor, Public Relations
Grady College of Journalism and Mass Communication, UGA -
Andrew Wyatt
Andrew Wyatt
Undergraduate Student, Political Science, Public Relations
School of Public and International Affairs, Grady College of Journalism and Mass Communication, UGA -
Wenqing Zhao
Wenqing Zhao
Doctoral Student
Grady College of Journalism and Mass Communication, UGA
Collaboration with Penn State’s Page Center
In April 2023, the CIA Lab joined Pennsylvania State University’s Arthur W. Page Center for Integrity in Public Communication to support collaborative student research. The partnership is aimed to produce innovative and timely research on topics within the areas of ethics, digital technology and crisis communication.
Collaboration with Northumbria University’s CHIRP group
The CIA Lab partnered with Northumbria University’s (UK) Cognitive and Health Infodemics Research Programme (CHIRP) group to advance student-led research tackling health misinformation.
PUBLICATIONS
Below are published books and selected articles by CCTT members and affiliates.
Below is a link to a list of published books and selected articles by CCTT members and affiliates since 2018.
Industry Insights
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‘The best of both worlds’
The Crisis Communication Think Tank (CCTT) approach to the quest for crisis management keystone
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Journal of Contingencies and Crisis Management Special Issue on “Crisis Management Keystone”
Call for Papers
INTERNSHIPS & FELLOWSHIPS
CCTT-driven internship programs are in development. Stay tuned for more information.
Photo Gallery
Additional Information
Explore the UGA Promotion and Tenure documents for UGA and Grady College.