Dr. Michael Cacciatore

Co-Director, Center for Health & Risk Communication; Associate Professor; Assistant Department Head, Advertising & Public Relations
Headshot of Michael Cacciatore
Office: Journalism Bldg, Room 223-F

About: Dr. Cacciatore teaches research methodology and introduction to public relations in the Department of Advertising & Public Relations. His research focuses on science and risk communication with an emphasis on media coverage of and opinion formation for such topics.

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Ph.D., Mass Communication, University of Wisconsin-Madison
M.S., Life Sciences Communication, University of Wisconsin-Madison
B.A., English, University of Manitoba

Research Interests and Activities

Dr. Cacciatore’s research has examined the communication of science and risk topics ranging from nanotechnology to food safety to global climate change. A significant portion of this research has tracked media depictions of science and risk issues, paying particular attention to the role of social media in the communication process. His other research has focused most directly on the interplay between media, values and risk in public opinion formation. Dr. Cacciatore’s work has been published in Public Understanding of Science, Science Communication, Risk Analysis, New Media & Society, and Health Affairs among others.

Teaching Specialties

Dr. Cacciatore has taught courses in research methodology, data analysis, risk communication, and social marketing, at both the graduate and undergraduate levels.


Dr. Cacciatore has extensive research experience, including work on several large-scale, National Science Foundation-funded research grants. He has presented research findings at major communication conferences, and has published reports for groups like the American Academy of Arts and Sciences and the National Academies of Sciences, Engineering, and Medicine. Most recently, Dr. Cacciatore co-wrote a funded grant that will investigate humor effects in the context of science communication.

Headshot of Michael Cacciatore
Office: Journalism Bldg, Room 223-F