Dr. Nathaniel J. Evans
About: Dr. Evans teaches advertising and society, advertising management, and graduate level advertising foundations courses. His research interests examine consumers’ processing and evaluation of immersive and non-traditional advertising formats that include advergames, branded apps, in-game advertising, and native advertising with a focus on public policy implications.
Ph.D., Communication and Information, University of Tennessee
M.S., Communication and Information/ Advertising, University of Tennessee
B.A., Psychology, Eckerd College
Research Interests and Activities
Dr. Evans’ research examines the blurring of boundaries between entertainment and commercial content, and the impact on issues related to consumer information processing, evaluation, and policy. He uses experimental and survey methodology to examine consumers’ information processing, evaluation, and behavioral outcomes of exposure to in-game advertising, advergames, branded games, native advertising, and other immersive or covert advertising formats. His research has examined regulatory and policy related topics in advertising, marketing, communication and health. Dr. Evans’ published work is featured in the Journal of Advertising, Journal of Interactive Advertising, Journal of Current Issues and Research in Advertising, Journal of Consumer Affairs, Health Affairs, andTelevision and New Media.
- Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising
- Coddling Our Kids: Can Parenting Style Affect Attitudes Toward Advergames?
- Parents' Presumed Persuasion Knowledge of Children's Advergames: The Influence of Advertising Disclosure Modality and Cognitive Load
- Measuring Sponsorship Transparency in the Age of Native Advertising
- Exploring The Impact Of The US Measles Outbreak On Parental Awareness Of And Support For Vaccination
Awards and Fellowships
Dr. Evans has received top paper awards at the American Academy of Advertising (2016), best article in the Journal of Interactive Advertising (2014), and the Research Fellowship Award from the American Academy of Advertising (2015).