Graduate Certificate in Media Analytics
in Media Analytics
The goal of the Graduate Certificate in Media Analytics is to prepare students to work with research units, in-house and externally, so they are able to understand and manage the research tasks, know what type of insights can be drawn from research—including cross-media and cross-platform big data—extract insights from data, draw strategy and interpret that work to senior management.
Questions about the Graduate Certificate in Media Analytics?
Itai Himelboim, Thomas C. Dowden Professor of Media Analytics
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“The Certificate provided me with the concepts required for a career in media analytics, along with an advantage over others with more generalized training. Moreover, it introduced me to the contexts and issues that surround media industries at large, which is essential for translating that knowledge into action.”
(MA ’08, PhD ’12), Director, Direct-to-Consumer Research at Warner Bros. Discovery
“I am so grateful for the Media Analytics certificate program! I feel that it was the perfect addition to my Double Dawg degree in Integrated Communications, because it taught me how to use, visualize and present data to create strategic insights, recommendations and campaigns. I use a lot of what I learned from the certificate now as a Marketing Operations Specialist in the tech space, and I feel like the program prepared me well for my career.”
(AB ‘21), Marketing Operations Specialist at Feedvisor