Graduate Certificate in Media Analytics

Graduate Certificate
in Media Analytics

The goal of the Graduate Certificate in Media Analytics is to prepare students to work with research units, in-house and externally, so they are able to understand and manage the research tasks, know what type of insights can be drawn from research—including cross-media and cross-platform big data—extract insights from data, draw strategy and interpret that work to senior management.

A young woman and a man lean over a computer in a classroom, focused on the screen. Empty chairs and monitors are in the background, with large digital displays mounted on the wall.

CERTIFICATE TRACK: HOW IT WORKS

The Graduate Certificate in Media Analytics requires 12 credits of required courses and 6 credits of elective courses.

JRMC 8110 – Advertising Media Planning

Students study quantitative and qualitative methodologies of mass communication reslear, with an emphasis on the research process, concepts and issues of research design and methods of data collection.

JRMC 8200 – Media Management

ADPR 7750 – Social Media Analytics Listening & Engagement

Drawing from emerging research and social media practices in the profession, key concepts of social media metrics will be introduced and implemented.

JRMC 8080 – Research Practice in Media Analytics

A Seminar in applied industry research methods as used by various sectors of the media industry, including broadcasting and cable, newspapers and magazines, advertising, and public relations.

JRMC 8100 – Advertising and Communication Management

Two elective courses. Choose from the list below or reach out to Dr. Himelboim for approval of other courses:

JRMC 7220 – Graduate Internship

JRMC 8250 – Network Analysis: Theories and Methods

JRMC 8130 – Introduction to Data Mining and Analytics

Students will be introduced to the social, cultural, and economic analysis of the processes and effects of mass communication in contemporary society.

JRMC 8120 – Advertising and Public Relations Research

JRMC 8140 – Public Relations Management

JRMC 9020 – Quantitative Research in Mass Communication

JRMC 9030 – Critical, Cultural, and Naturalistic Approaches to Mass Comm

Students will learn about the paradigms, concepts, and methodologies of critical, cultural, and naturalistic approaches to mass communication research including ethnography, case study, interviewing, life history, textual analysis and field observation.

Other Special Topics course approved by MAC Academic Advisor

Course Sampler

JRMC 8110 – Advertising Media Planning

ADPR 7750 – Social Media Analytics Listening & Engagement

Drawing from emerging research and social media practices in the profession, key concepts of social media metrics will be introduced and implemented.

JRMC 8080 – Research Practice in Media Analytics

A Seminar in applied industry research methods as used by various sectors of the media industry, including broadcasting and cable, newspapers and magazines, advertising, and public relations.

JRMC 8016 – Emerging Media Interaction Design and Usability

Students will learn principles and review case studies in user interaction design, apply this knowledge to the development of interactive interfaces and prototypes, and test product use with members of the target audience.

JRMC 8130 – Introduction to Data Mining and Analytics

Students will be introduced to the social, cultural, and economic analysis of the processes and effects of mass communication in contemporary society.

JRMC 9030 – Critical, Cultural, and Naturalistic Approaches to Mass Comm

Questions about the Graduate Certificate in Media Analytics?

Itai Himelboim, Thomas C. Dowden Professor of Media Analytics
itai@uga.edu

The Latest

Read the newest headlines, get updates and discover events happening at Grady.

White InternViews graphic with picture of dyllon glaze standing in front of a set of stairs.

August 20, 2026

InternViews: Dyllon Glaze

InternViews is a series where we ask Grady College students to describe their internship experience. Dyllon Glaze is a fourth-year EMST and theatre major from Kennesaw, Georgia. This year, she’s spending […]

A female photographer has a long-lens camera and takes a pictures with a large stadium and field in the background.

August 19, 2026

Photojournalists put to the test during World Cup

In celebration of World Photography Day 2026, we take a closer look at a premier international photography event that six Grady College photojournalists participated in this summer: capturing events surrounding […]

White InternViews header graphic with a picture of Caden Klein interviewing a professional golfer.

August 18, 2026

InternViews: Caden Klein

InternViews is a series where we ask Grady College students to describe their internship experience. Caden Klein is a fourth-year journalism major from Corona del Mar, California. This year, he’s spending […]

August 14, 2026

InternViews: Nathan Valles

InternViews is a series where we ask Grady College students to describe their internship experience. Nathan Valles is a fourth-year journalism and sport management major from Canton, Georgia. This year, he’s […]

A close-up of a female and male students sitting at their computers in a large open-air stadium. There is a sign in the background that reads World Cup 2026.

August 13, 2026

Grady College students cover the world’s largest sporting event

For 24 Grady College students, Summer 2026 meant traveling across North America using skills they learned in the classroom to report on the world’s largest sporting event, the FIFA World […]

White InternViews header graphic with headshots of Paola Magallanes and Kennady Hale.

August 11, 2026

InternViews: Kennady Hale & Paola Magallanes

InternViews is a series where we ask Grady College students to describe their internship experience. Kennady Hale is a public relations major, and Paola Magallanes is an advertising and marketing major. […]

A person with short, light brown hair stands outdoors in front of green trees and bushes, wearing a dark blue collared shirt. Sunlight filters through the foliage in the background.

Perspectives

“The Certificate provided me with the concepts required for a career in media analytics, along with an advantage over others with more generalized training. Moreover, it introduced me to the contexts and issues that surround media industries at large, which is essential for translating that knowledge into action.”

Matthew Corn

(MA ’08, PhD ’12), Director, Direct-to-Consumer Research at Warner Bros. Discovery

A woman with long brown hair, wearing a light pink floral blouse and black skirt, stands outdoors in front of green leafy trees, smiling at the camera with one hand resting on a white ledge.

Perspectives

“I am so grateful for the Media Analytics certificate program! I feel that it was the perfect addition to my Double Dawg degree in Integrated Communications, because it taught me how to use, visualize and present data to create strategic insights, recommendations and campaigns. I use a lot of what I learned from the certificate now as a Marketing Operations Specialist in the tech space, and I feel like the program prepared me well for my career.”

Allie Bunting

(AB ‘21), Marketing Operations Specialist at Feedvisor

A man in a white shirt with small black dots stands smiling with arms crossed in a computer lab, with multiple monitors and empty chairs in the background.

Apply

Students should work with their major professors on completing the necessary requirements for the certificate. Submit the application and planning form to Dr. Itai Himelboim (itai@uga.edu) and CC Anne Hurne (anne.hurne@uga.edu).

Learn More