Graduate Certificate in Media Analytics

Students study quantitative and qualitative methodologies of mass communication reslear, with an emphasis on the research process, concepts and issues of research design and methods of data collection.

Drawing from emerging research and social media practices in the profession, key concepts of social media metrics will be introduced and implemented.

A Seminar in applied industry research methods as used by various sectors of the media industry, including broadcasting and cable, newspapers and magazines, advertising, and public relations.

Students will learn principles and review case studies in user interaction design, apply this knowledge to the development of interactive interfaces and prototypes, and test product use with members of the target audience.

Students will be introduced to the social, cultural, and economic analysis of the processes and effects of mass communication in contemporary society.

Students will learn about the paradigms, concepts, and methodologies of critical, cultural, and naturalistic approaches to mass communication research including ethnography, case study, interviewing, life history, textual analysis and field observation.

Students study quantitative and qualitative methodologies of mass communication reslear, with an emphasis on the research process, concepts and issues of research design and methods of data collection.

Drawing from emerging research and social media practices in the profession, key concepts of social media metrics will be introduced and implemented.

A Seminar in applied industry research methods as used by various sectors of the media industry, including broadcasting and cable, newspapers and magazines, advertising, and public relations.

Students will learn principles and review case studies in user interaction design, apply this knowledge to the development of interactive interfaces and prototypes, and test product use with members of the target audience.

Students will be introduced to the social, cultural, and economic analysis of the processes and effects of mass communication in contemporary society.

Students will learn about the paradigms, concepts, and methodologies of critical, cultural, and naturalistic approaches to mass communication research including ethnography, case study, interviewing, life history, textual analysis and field observation.