Dr. Sun Joo (Grace) Ahn
About: Dr. Ahn teaches undergraduate-level research methods, graduate-level user experience research, communication theory, and advertising and society. Her research examines how social media, video/internet games, and immersive virtual environments influence user attitudes and behaviors. She also directs the Games and Virtual Environments Lab (GAVEL), and is the co-director of the new VERGE Lab.
Education
Ph.D., Communication, Stanford University
M.A., Communication, Stanford University
B.A., Communication/Business Administration, Seoul National University
Research Interests and Activities
Dr. Ahn is the director of the Games and Virtual Environments Lab and the co-director of the VERGE Lab. Her main program of research investigates how interactive digital media transform traditional rules of communication and social interactions, looking at how virtual experiences shape the way the way that people think, feel, and behave in the physical world. Her work has helped establish foundations for the theoretical advancement of virtual experiences in mediated environments and how their effects transfer into the physical world in four different contexts: health, consumer psychology, conservation, and education. Her ongoing work includes a NSF funded project exploring the application of virtual agents to promote STEM learning for children in informal learning environments, such as children’s museums. Her work has been published in a number of flagship outlets, including Journal of Advertising, Journal of Computer-Mediated Communication, Communication Research, Journal of Health Communication, Human-Computer Interaction, and Media Psychology.
Haley R. Hatfield (PhD student), Hao, H., Zhang, J., Matthew Klein (PhD student), Fu, Y., Jaemin Kim (PhD student), Jongmin Lee (PhD student), and Sun Joo (Grace) Ahn. (2023). Composition of and Collaboration Among Communication Scholars in […]
Read MoreDwivedi Y. K. et al., including Jooyoung Kim and Sun Joo (Grace) Ahn (published), “Metaverse Marketing: How the metaverse will shape the future of consumer research and practice.” Psychology & […]
Read MoreSun Joo (Grace) Ahn, Children’s cognitive abilities in the metaverse – what do they know and when. Invited panelist at the Federal Trade Commission event, Protecting Kids from Stealth Advertising in […]
Read MoreSun Joo (Grace) Ahn, Holistic Ecosystem for Wellness (HEW) for children with autistic spectrum disorder (ASD). Invited Keynote Speech, How COVID has Changed Health Communication: A New Path Forward, University of Minnesota, […]
Read MoreSchmidt, Michael, Stephen Rathbun, Kyle Johnsen, Eric Novotny (Grady Postdoctoral Research Associate), Lindsay Hahn (former Grady Postdoctoral Research Associate) & Sun Joo (Grace) Ahn (in press). Agreement between Fitbit and ActiGraph estimates of physical activity […]
Read MoreSun Joo (Grace) Ahn, Jooyoung Kim, & Jaemin Kim (Grady PhD student) (in press). The future of advertising in virtual, augmented, and extended realities. International Journal of Advertising. Abstract: The ever-changing media environment […]
Read MoreSun Joo (Grace) Ahn (PI), 2022-2023, “Positive Youth Development in the Metaverse – Development of a Virtual Reality Afterschool Program for Middle Childhood Youth,” Georgia Clinical & Translational Science Alliance […]
Read MoreHaley R. Hatfield (PhD student) and Sun Joo (Grace) Ahn, “Do Black Lives Matter in the Empathy Machine? Creating a Shared Reality to Disrupt Whiteness with Immersive 360-Degree Videos” Abstract: The […]
Read MoreSun Joo (Grace) Ahn, “Designing and scaling XR programs for community-level health interventions.” 2022 Network Seminar Series, Korea University Anam Hospital Research Division, Seoul, South Korea, July 27, 2022.
Read MoreSun Joo (Grace) Ahn, “A communication-centered approach to investigating extended realities and the metaverse.” Invited talk to the UPS Global Communications Team, Atlanta, GA, August 9, 2022.
Read MoreEric Novotny (Grady postdoctoral research associate), Joomi Lee (Grady postdoctoral research associate) & Sun Joo (Grace) Ahn (in press). “Virtual reality as human machine communication.” In A. Guzman, R. McEwen, & S. Jones […]
Read MoreSun Joo (Grace) Ahn, Kristine Nowak & Jeremy Bailenson (2022). “Unintended consequences of spatial presence on learning in virtual reality.” Computers & Education, doi:10.1016/j.compedu.2022.104532 Abstract: Research on virtual reality (VR) in education […]
Read MoreIvanka Pjesivac, Sun Joo (Grace) Ahn, Solyee Kim (former PhD student) & Andrea Briscoe (current PhD student) (in press). “360-degree journalism as a gateway to information seeking: The role of enjoyment and spatial presence.” Journalism Practice. Advance online […]
Read MoreHaley Hatfield (PhD student), Sun Joo (Grace) Ahn, Matthew Klein (PhD student) & Kristine Nowak (in press). “Confronting whiteness through virtual humans: A review of 20 years of research in prejudice and racial bias […]
Read MoreSun Joo (Grace) Ahn, Jooyoung Kim & Jaemin Kim (Grady PhD student) (in press). “The bifold triadic relationships framework: A theoretical primer for advertising research in the metaverse.” Journal of Advertising, 50th […]
Read More2022 AEJMC Collaborative Scholars Grant Recipients – Haley R. Hatfield (PhD student) and Sun Joo (Grace) Ahn received a $2,000 grant for “Do Black Lives Matter in the Empathy Machine? […]
Read MoreJihoon Kim (Grady PhD alum), Sun Joo (Grace) Ahn, and Jooyoung Kim. “Virtual Reality Experience in Tourism Advertising: Roles of Immersion and Advertising Engagement.” Presented at the American Academy of Advertising (AAA) Annual Conference, […]
Read MoreKate Fortmueller (2022). “Pandemic Soundstage: Policy and Reality in Hollywood’s Return to Work” Essential: Global Film and Television Production During the Pandemic. April 9-11. Tulane University. New Orleans, LA. https://express.adobe.com/page/ZPOFOt9Mwpd9x/ Abstract: […]
Read MoreJooyoung Kim (March 24). Advertising in the Metaverse. Panelist at the half-day American of Academy of Advertising pre-conference, which was designed and led by Sun Joo (Grace) Ahn.
Read MoreInternational Conference Association (ICA) “Top Paper Award: Haley Hatfield and Grace Ahn’s paper “Do Black Lives Matter in the Empathy Machine? Investigating Whiteness and Immersion on Creating a Shared Reality […]
Read MoreAbstract: The summer of 2020 brought increased participation and support for the Black Lives Matter (BLM) movement following accounts of police use of lethal force toward Black citizens. As protests […]
Read MoreAbstract: Building favorable destination image and evoking positive feelings toward tourism ads are essential to the success of destination marketing in the competitive tourism business environment. The current study investigated […]
Read MoreLee, Joomi (Grady postdoctoral research associate), Ahn, Sun Joo (Grace), Wu, D., Lin, J.-H., & Kim, Jooyoung. (2021). A second chance to protect yourself and others: The impact of interactivity and efficacy messages […]
Read MoreAbstract: The global COVID-19 pandemic forced all large in-person events to pivot to virtual or online platforms. IEEEVR2020 coincided with rising concerns and restrictions on travel and large gatherings, becoming […]
Read MoreAbstract: Crises, whether society-wide or personal, are endemic to the human condition. Yet academia and its associated institutions persist in having insufficient scaffolding to support its members during periods of crisis. No one […]
Read MoreAbstract: The open science (OS) movement has advocated for increased transparency in certain aspects of research. Communication is taking its first steps towards OS as some journals have adopted OS […]
Read MoreAbstract: Virtual reality (VR) tourism provides individuals with a brief, but realistic, preview of travel destinations. Despite the increasing popularity of VR tourism in destination advertising, outcomes and underlying mechanisms of […]
Read MoreSmink, Anne R. (former Grady visiting doctoral student), Hahn, Lindsay (former Grady postdoctoral research associate), Trude, Bryan (Grady doctoral student), & Ahn, Sun Joo (Grace) (2021). Embodied congruence as a framework for understanding user experiences with immersive […]
Read MoreHatfield, Haley (Grady doctoral student), Ahn, Sun Joo (Grace), Klein, Matthew (Grady doctoral student), & Nowak, K. N. (2021). Confronting whiteness through virtual humans: A systematic review of 20 years of research in prejudice […]
Read MorePIs and Co-PIs: Matthew Browning (Multiple PI, Clemson University), Jill Gambill (Co-PI, University of Georgia) Funding Source: National Oceanic and Atmospheric Association (NOAA) Total Amount: $499,931 Project period: 2 years […]
Read MoreAbstract: Only one-third of adults 18 to 49 years old in the United States receive a recommended annual influenza vaccination. This study examined whether supplementing vaccine information statements (VIS) with […]
Read MorePoster presented at the World Congress of Pain of the International Association for the Study of Pain, September 12-16, Boston, MA.
Read MoreAbstract: This chapter explores how video games interact with individual characteristics to afford unique opportunities for behavior change. It first considers how video games differ from traditional media, and more […]
Read MoreAbstract: Embodied experiences in virtual reality (VR) involves the reproduction of sufficiently realistic sensory information so that users are able to see, hear, and feel experiences as if they are […]
Read MoreAbstract: Virtual simulations allow users to feel and manipulate objects as they would in the physical world. Guided by exemplification theory and risk communication research, a virtual exemplar was developed […]
Read MoreAbstract: Although previous research has shown that individuals take on aspects of the avatars they embody in virtual environments, studies have not yet tested whether this phenomenon, known as the […]
Read MoreAbstract: Gamification is an increasingly popular form of health intervention but its efficacy remains elusive due to a lack of clarity in its conceptualization and operationalization. This study aimed to […]
Read MoreAbstract: Virtual simulations allow individuals to concretely view future negative health consequences of present dietary choices. Integrating exemplification theory with risk communication research, the effect of using virtual simulations to […]
Read MoreTeaching Specialties
Dr. Ahn’s teaching specialties include advertising research, user experience research, advertising society, communication theory, media processes and effects, digital media technology, and communication and children.
Experience
Prior to obtaining her Ph.D. degree, Dr. Ahn worked as the Assistant Manager of the Survey & Research Division for the Korea Foundation for Asian Culture Exchange under the Korean Ministry of Culture & Tourism. She also worked as an interpreter and translator at the Korean Ministry of Finance & Economy and holds over a decade’s experience in interpretation and translation as a freelancer.
Awards and Fellowships
2019: AEJMC Krieghbaum Under-40 Award
2019: University of Georgia Office of Instruction First-Year Odyssey Teaching Award
2017: University of Georgia Charles B. Knapp Early Career Scholar Award
2017: AEJMC Emerging Scholar Grant
2017: Department of Advertising and Public Relations, Outstanding Teacher Award nominee
2015: Mary Alice Shaver Promising Professor Award, American Academy of Advertising
2015: Top Paper/Poster in the Health Communication Division, International Communication Association
2014: Top Paper in the Communication and Technology Division, International Communication Association
2014: Best Paper at IEEE VR 2014 Conference
2014: University of Georgia’s Superstar Researcher Recognition, Office of the Provost
2014: University of Georgia Career Center Faculty Recognition for high impact on student career development
2013: University of Georgia, Office of the Senior Vice President for Academic Affairs and Provost, Faculty Summer Support ($5,000)
2009: Top Paper Award in the Nonverbal Communication Division, National Communication Association
