Level I. Core Required Courses (12 hours)

Students will take two required core courses in ADPR and HPRB:

Advertising, Public Relations, and Health (ADPR 5110– 3 hours)

The role of advertising and public relations in the context of the burgeoning “health industry.” Topics discussed include: health communication research practice, the role of advertising and public relations in health care delivery, health promotion and disease prevention, risk communication, and personal as well as psychological well-being.

Health and Risk Communication Campaigns (ADPR 5742/7742 – 3 hours)

Students in this course will work in teams to conduct research, planning, and preparation of a health and risk communication campaign designed to solve problems for outside clients. Outside clients can include governmental entities, nonprofit organizations, hospitals, and other related agencies or businesses. Student teams will make a formal presentation to the client.

Note: ADPR 5742/7742 Health and Risk Communication Campaigns (capstone course) must be taken in the final semester when students complete the certificate requirement.

Health and Wellness (HPRB 1710 —3 hours)

Factors affecting the level of wellness of the individual are considered. Topics include mental health, nutrition, diet and weight control, physical fitness, smoking, human sexuality, consumer health, alcohol and other drugs, disease, environmental health, and injury prevention.

Introduction to Public Health Communication  (HPRB 5310(E) —3 hours)

Practical introduction to public health communication from the individual to the societal level. Covers foundational communication concepts that impact health behavior, including media effects, persuasion, message development, media relations, entertainment education, health literacy, risk and crisis communication, social media, social marketing, organizational communication, and patient-practitioner communication.

Level II. Elective Courses (6 hours)

Students will take two advanced health and risk communication courses, in consultation with an advisor. Students also will be encouraged to take additional courses in the field, and to use their experiential learning courses in SHRC-related work.

Choose two of the following 3-hour, upper-level ADPR/HPRB courses:

• ADPR 3520E Graphic Communication

• ADPR 3110 Brand Storytelling

• ADPR 5120 Crisis Communication

• ADPR 5760 Digital and Social Comm. Strategies

• ADPR 5992 Advertising and PR Study Abroad (Cannes-Lions)

Note: other courses may satisfy the requirement with an approval of the program director.

• HPRB 5210 The Effects of Drug Use and Abuse

HPRB 5060 Educational Strategies in Human Sexuality

• HPRB 3150 Issues in Women’s Health

HPRB 3750 Foundations of Injury Prevention

Han, Jeong-YeobHan, Jeong-Yeob

Dr. Jeong-Yeob Han

Dr. Jeong-Yeob Han directs the SHRC program for the Department of Advertising and Public Relations at Grady College. He is a strategic health and risk communication researcher who examines the psychology of communication influence and the effect of information and communication technologies on consumer attitudes, engagement and health outcomes. His research has appeared in leading communication, psychology, and public health journals, including Health Communication, Health Education Research and Journal of Broadcasting & Electronic Media, among others. His scholarship has been internationally recognized with the Enzaim Best Article Award from Korea Health Communication Association and 6 top paper awards from the International Communication Association and the Association for Education in Journalism and Mass Communication. 

Dr. Christina Proctor

Dr. Christina Proctor directs the SHRC certificate for the Department of Health Promotion & Behavior in the College of Public Health. Her research interests include focuses in rural adolescent health, substance use in adolescents, tobacco use in adolescents, adolescent risky behaviors, risk and protective factors for adolescent health, resiliency in vulnerable populations. She teaches courses in undergraduate education in research methods, chronic disease prevention, education in human sexuality and substance use and abuse. Her published research has appeared in American Journal of Health Behavior, among others, and she is a members of the American Public Health Association and the American Association for Cancer Education.

Hsiao and Esemuede named Grady Convocation speakers; Perry named UGA Commencement student speaker
Wendy Hsiao (AB ‘09) will deliver the Charge to Candidates and Eden Esemuede will be the senior speaker during the virtual Fall 2021 Grady College Convocation, available to view starting at 10 a.m. on Dec. 16, 2021. Meagan Perry, a graduating public relations student and Grady College Ambassador, has been named the University of Georgia […]
learn more
#ProfilesOfTenacity: Midori Jenkins
What are you passionate about?  I am passionate about storytelling. It’s one of our only modes of making a world of conflict and turmoil into one of meaning and opportunity. Honestly, I’m so fascinated by stories themselves. They are powerful because they allow for us to experience a perspective entirely different than our own.  What […]
learn more
Talking Dog Students and Joel Harber
Athena Studios donates space to Grady College, partners with Talking Dog
Athena Studios, a new $60 million sound stage development in Athens, Georgia, is set to have a huge impact not only on film production in Georgia but also on Grady College. Specifically, the developer of Athena Studios, Reynolds Development, enlisted the help of Talking Dog Agency, a student-run advertising and public relations agency, to oversee […]
learn more
Cox Institute launches 2nd year of Digital Natives Program
Digital Natives, part of the Cox Institute of Journalism Innovation, Management and Leadership’s Journalism Innovation Lab, is launching its second year of bringing UGA journalism students with digital news expertise into Georgia newsrooms for one week to help local journalists accomplish specific digital goals. For this 2022 cohort, the Georgia Press Education Foundation has joined forces with the University […]
learn more
Interns through the office window of Metropolis
NMI students thrive in Innovation District
Nicholas Kreitz pours a cup of coffee, exchanges a few words with his boss as they pass one another by the kitchenette and slings his backpack over his shoulder as he heads to his office. His office is in the new University of Georgia Delta Innovation Hub, a sleek renovated warehouse with high ceilings, exposed […]
learn more
#ProfilesOfTenacity: Shruti Muruganandan
Why did you choose Grady and your course of study?  I decided on advertising as my course of study by sheer luck. I came into UGA without a clear idea of what I wanted to pursue and took ADPR 3100 upon the recommendation of my advisor, who suggested it because I was interested in a […]
learn more
Grady Society Alumni Board Profile: Sara Robertson (ABJ ’99)
We are grateful for the support and enthusiasm of our Grady Society Alumni Board members. This series profiles members of the alumni board who make a positive difference in our College. Sara Robertson (ABJ ‘99) has an extensive background in production for broadcast and digital platforms. As Senior Vice President for Production at Austin PBS, […]
learn more
Peabody Awards names new Board of Jurors; Monica Kaufman Pearson to lead Board
Longtime WSB-TV evening news anchor Monica Kaufman Pearson (MA ’14)  has been named as the next chair of the Peabody Awards Board of Jurors, making her the first African American woman to lead the prestigious program’s judging body. Pearson has been a trailblazer for her entire career in the Atlanta area. She was the first […]
learn more
“AMERICAN Triptych,” a short film from Booker T Mattison premieres December 3
The short film showcases collaboration from EMST students and alumni. “AMERICAN Triptych,” a new short film from Booker T Mattison, assistant professor of Entertainment and Media Studies, is set to premiere December 3. This short film is a triptych, meaning it is three separate works of art that are unified by a common theme. The […]
learn more
Headshots of the Society for Advancing Business Editing and Writing (SABEW) Fellows.
Cox Institute names its 2021 SABEW Fellows
Ten journalism students were selected during the Fall semester as Cox-SABEW Fellows, a financial journalism training program offered through the University of Georgia’s Cox Institute for Journalism Innovation, Management and Leadership in partnership with the Society for Advancing Business Editing and Writing (SABEW). The Cox-SABEW Fellows for 2021 are: Michael Banks, Ansleigh Edwards, Thomas Ehlers, […]
learn more