Level I. Core Required Courses (12 hours)

Students will take two required core courses in ADPR and HPRB:

Advertising, Public Relations, and Health (ADPR 5110– 3 hours)

The role of advertising and public relations in the context of the burgeoning “health industry.” Topics discussed include: health communication research practice, the role of advertising and public relations in health care delivery, health promotion and disease prevention, risk communication, and personal as well as psychological well-being.

Health and Risk Communication Campaigns (ADPR 5742/7742 – 3 hours)

Students in this course will work in teams to conduct research, planning, and preparation of a health and risk communication campaign designed to solve problems for outside clients. Outside clients can include governmental entities, nonprofit organizations, hospitals, and other related agencies or businesses. Student teams will make a formal presentation to the client.

Note: ADPR 5742/7742 Health and Risk Communication Campaigns (capstone course) must be taken in the final semester when students complete the certificate requirement.

Health and Wellness (HPRB 1710 —3 hours)

Factors affecting the level of wellness of the individual are considered. Topics include mental health, nutrition, diet and weight control, physical fitness, smoking, human sexuality, consumer health, alcohol and other drugs, disease, environmental health, and injury prevention.

Introduction to Public Health Communication  (HPRB 5310(E) —3 hours)

Practical introduction to public health communication from the individual to the societal level. Covers foundational communication concepts that impact health behavior, including media effects, persuasion, message development, media relations, entertainment education, health literacy, risk and crisis communication, social media, social marketing, organizational communication, and patient-practitioner communication.

Level II. Elective Courses (6 hours)

Students will take two advanced health and risk communication courses, in consultation with an advisor. Students also will be encouraged to take additional courses in the field, and to use their experiential learning courses in SHRC-related work.

Choose two of the following 3-hour, upper-level ADPR/HPRB courses:

• ADPR 3520E Graphic Communication

• ADPR 3110 Brand Storytelling

• ADPR 5120 Crisis Communication

• ADPR 5760 Digital and Social Comm. Strategies

• ADPR 5992 Advertising and PR Study Abroad (Cannes-Lions)

Note: other courses may satisfy the requirement with an approval of the program director.

• HPRB 5210 The Effects of Drug Use and Abuse

HPRB 5060 Educational Strategies in Human Sexuality

• HPRB 3150 Issues in Women’s Health

HPRB 3750 Foundations of Injury Prevention

Han, Jeong-YeobHan, Jeong-Yeob

Dr. Jeong-Yeob Han

Dr. Jeong-Yeob Han directs the SHRC program for the Department of Advertising and Public Relations at Grady College. He is a strategic health and risk communication researcher who examines the psychology of communication influence and the effect of information and communication technologies on consumer attitudes, engagement and health outcomes. His research has appeared in leading communication, psychology, and public health journals, including Health Communication, Health Education Research and Journal of Broadcasting & Electronic Media, among others. His scholarship has been internationally recognized with the Enzaim Best Article Award from Korea Health Communication Association and 6 top paper awards from the International Communication Association and the Association for Education in Journalism and Mass Communication. 

Dr. Christina Proctor

Dr. Christina Proctor directs the SHRC certificate for the Department of Health Promotion & Behavior in the College of Public Health. Her research interests include focuses in rural adolescent health, substance use in adolescents, tobacco use in adolescents, adolescent risky behaviors, risk and protective factors for adolescent health, resiliency in vulnerable populations. She teaches courses in undergraduate education in research methods, chronic disease prevention, education in human sexuality and substance use and abuse. Her published research has appeared in American Journal of Health Behavior, among others, and she is a members of the American Public Health Association and the American Association for Cancer Education.

Congratulations, Spring 2021 Graduates
After a year like no other, we proudly recognize the perseverance, determination and tenacity of our graduates. Our graduates are celebrated in a virtual convocation this year and an in-person Senior Sendoff on the Grady College Lawn on Thursday, May 13 from 10 a.m. until 5:30 p.m. Commencement Ceremonies for Grady and Terry College graduates […]
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Postdoctoral Researcher Joomi Lee wins dissertation award
Joomi Lee, a postdoctoral researcher in the Games and Virtual Environments Lab at Grady College, has won the prestigious Annie Lang Dissertation Award. The competitive award is presented annually by the Information Systems Division of the International Communication Association. Lee received the award based on the dissertation she wrote as she finished her doctoral degree […]
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For EMST students, collaboration with film composers happens 6,000 miles away in Israel
The Jerusalem Academy of Music and Dance (JAMD) is over 6,000 miles away and seven hours ahead of Athens, Georgia and the University of Georgia’s Grady College of Journalism and Mass Communication. But that hasn’t stopped entertainment and media studies fourth-year students from working with film composing students to score their final senior films. This […]
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Industry Insights: Careers in Crisis Communication
This article was submitted by the Crisis Communication Coalition at UGA. You can learn more about it at: https://grady.uga.edu/crisis-communication-coalition/ The University of Georgia Crisis Communication Coalition hosted the Industry Insights: Careers in Crisis Communication webinar featuring Michael Gray (ABJ ’11), GE senior communications business partner and Grady Society Alumni Board member, Leah Seay, issues management […]
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#ProfilesOfTenacity: Ana González
Why did you choose Grady and your course of study? I initially chose UGA to go into journalism, but after learning more about the EMST program, I realized that my passion for creative writing would be a better fit in the filmmaking industry. What does the word “tenacity” mean to you? For me, “tenacity” means […]
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University of Georgia Crisis Communications Think Tank Hosts International Virtual Event
The University of Georgia (UGA) Crisis Communication Think Tank (CCTT), part of the UGA Crisis Communication Coalition (CCC), hosted its third annual gathering on Zoom for members and invited guests on Thursday, April 15 and Friday, April 16. The session on April 15 focused on international perspectives of crisis communication. The session on April 16 […]
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Peabody Awards announces 60 nominees
The Peabody Awards Board of Jurors has selected 60 nominees that represent the most compelling and empowering stories released in broadcasting and streaming media during 2020. The nominees were chosen by unanimous vote of 19 jurors from over 1,300 entries from television, podcasts/radio and the web in entertainment, news, documentary, arts, children’s/youth, public service and […]
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Cullen, Johnston, Miller, Read selected as Teachers of the Year
Grady College is pleased to recognize its Teachers of the Year for the 2020-2021 academic year: Tom Cullen, instructor limited term, public relations Lori Johnston, lecturer, journalism Taylor Cole Miller, assistant professor, entertainment and media studies Glenna Read, assistant professor, advertising The Teachers of the Year are selected by their peers, based on excellence in […]
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UGA Amazing Student: Kelly Krincek
This story was originally published on UGA Today as part of its Amazing Students series. Kelly Krincek, a graduating senior majoring in entertainment and media studies from New Jersey, was recently named Student Employee of the Year. Krincek is the student media coordinator at the Office of the Dean of Students. She was recognized for her web […]
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#ProfilesOfTenacity: Derek Walker
Why did you choose Grady and your course of study? I wanted to study filmmaking in college, so Grady’s Entertainment and Media Studies program was the perfect match. I was excited that I would get to study writing, directing, editing, cinematography and even a little about the industry itself. What has been your proudest moment […]
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