Advertising & Public Relations
Advertising &
Public Relations
Overview
The Department of Advertising & Public Relations at UGA
The Department of Advertising and Public Relations’ (ADPR) core mission is to deliver excellent teaching, research and service through exemplary leadership and innovation. We provide a cutting-edge academic and professional curriculum and diverse experiential learning opportunities to students majoring in advertising and public relations.
As a hub for interdisciplinary research and professional development, ADPR houses the Brain, Body, and Media (BBAM) Lab, the Center for Advanced Computer-Human Ecosystems (CACHE), the Center for Health and Risk Communication (CHRC) and the Social Media Engagement & Evaluation (SEE) Suite. ADPR is also the proud home of Talking Dog, a student-led, full-service advertising and public relations agency.
By collaborating with local community partners, as well as nationally and internationally recognized brands, our students are prepared and empowered to be leaders in the fields of advertising and public relations, not only across Georgia, but throughout the world.
View other videos here:
Hear what Jonina Bullock (AB ’23) and Simi Shetty (AB ’23) have to say about Advertising and Public Relations
Curriculum Overview
The Department of Advertising and Public Relations (ADPR) at Grady College is a top-ranked program with award-winning teachers, internationally recognized scholars and leading professionals in the industry. The program provides students with the core writing, creative, analytical, communication and management skills required to launch successful careers in advertising, public relations and strategic communications.
The varied expertise of the faculty allows ADPR majors to supplement these foundational skills with specialized knowledge in areas such as social media and podcasting, health, crisis, and risk communication, communication leadership, corporate communication, artificial intelligence (AI) and virtual reality (VR) technologies, psychophysiology, political and public affairs communication, consumer psychology and international communication, among others.
Advertising Course Sampler
Note: this is not an exhaustive list of all courses offered within the ADPR department, and it should be kept in mind that not all courses are offered each semester.
ADPR 3110 – Brand Storytelling
Students learn the basics of ad design and strategic messaging from tweets to magazine ads, to viral-video scripts, to TV spots.
ADPR 5100 – Global and Multicultural Advertising
Examination of the theory and practice of global competition and worldwide markets.
ADPR 5520 – Advanced Graphics of Communication
Students will be expected to articulate the concepts and strategies that guide their design decisions and how their designs best communicate a message to a target audience.
ADPR 5741 – Integrated ADPR Campaigns
Students in this course will work in teams to conduct audience research, create an integrated communication campaign, prepare a comprehensive communication campaign book and make a formal presentation to the client.
ADPR 5990 – Seminar in Advertising and Public Relations
Seminar designed to synthesize and integrate many of the theoretical and practical approaches to the study and application of advertising, public relations, and related communication fields.
Public Relations Course Sampler
Note: this is not an exhaustive list of all courses offered within the ADPR department, and it should be kept in mind that not all courses are offered each semester.
ADPR 3550 – Social Media Content and Production
A practical and theoretical laboratory experience teaching students to develop, produce, publish, and manage written and visual content for social media.
ADPR 5120 – Crisis Communication
Students develop crisis analysis, planning, and communication skills through class discussion, analysis of theories, case studies, and development of a crisis communication plan.
ADPR 5750 – Social Media Analytics, Listening and Engagement
This class focuses on social media activities, such as analytics, listening and engagement.
ADPR 5930 – PR Ethics, Diverse Cultures and Cross-Cultural Leadership
Case studies and theory are applied to contemporary situations in this course to explore how economics and politics affect issues of inclusion, corporate purpose, communication and leadership across cultures.
ADPR 5990 – Seminar in Advertising and Public Relations
Seminar designed to synthesize and integrate many of the theoretical and practical approaches to the study and application of advertising, public relations, and related communication fields.
Additional Information
Admissions Process & Requirements
All Degree Requirements
Listing of Major Courses
Department of Advertising and Public Relations Head
Dr. Juan Meng
UGA Athletic Association Endowed Professor; Department Head; Professor; Co-director, Cannes Lions Program
Faculty and Staff
-
Learn More
Carolina Acosta-Alzuru
Professor
About: Carolina Acosta-Alzuru teaches public relations, cultural studies and qualitative methods. Scholarship foci: melodramas (telenovelas and Turkish dramas), culture and society. View Curriculum Vitae Education Ph.D., Mass Communication, University of […]
-
Learn More
Sun Joo (Grace) Ahn
Director of the CACHE Lab; Professor
About: Dr. Ahn teaches undergraduate-level research methods, graduate-level user experience research, communication theory, and advertising and society. Her research examines how social media, video/internet games, and immersive virtual environments influence […]
-
Learn More
Mary Ellen Barto
Talking Dog Agency Manager
Mary Ellen Barto has more than 30 years experience working in advertising and media agencies, client marketing organizations, and as an industry consultant. Prior to joining UGA, Mary Ellen worked […]
-
Learn More
Michael Cacciatore
Co-Director, Center for Health & Risk Communication; Associate Professor; Assistant Department Head
About: Dr. Cacciatore teaches research methodology and introduction to public relations in the Department of Advertising & Public Relations. His research focuses on science and risk communication with an emphasis […]
-
Learn More
David Clementson
Associate Professor
About: Dr. Clementson teaches undergraduate- and graduate-level public relations. His research examines the effects of public figures and politicians dodging questions. When he isn’t on campus teaching, running experiments, and […]
-
Learn More
Joshua Cloudy
Assistant Professor
About: Dr. Joshua Cloudy teaches undergraduate and graduate advertising classes, and studies the role of digital media in fueling and attenuating intergroup conflict. View Curriculum Vitae Education Ph.D., Media and […]
-
Learn More
Tom Cullen
Lecturer
About Originally from the United Kingdom, Tom Cullen specializes in teaching public relations writing and communication. Cullen also serves as Program Manager to the Crisis Communication Coalition (CCC). View Curriculum […]
-
Learn More
Sabrena Deal
Senior Lecturer
Sabrena Deal is a Senior Lecturer in Advertising and Public Relations. She teaches Brand Strategy, Graphic Communication, and Integrated Campaigns courses. She is a UGA Faculty Active Learning Leader and […]
-
Learn More
Ben Deutsch
Part-time Instructor
Ben Deutsch retired from The Coca-Cola Company in December 2017 after a 25-year career, the last 11 years of which he served as Vice President, Corporate Communications. In this global […]
-
Learn More
Nicholas Eng
Assistant Professor
About: Dr. Eng teaches public relations foundation and ethics. His research investigates the interplay between message features and audience factors in shaping psychological and behavioral responses to messages about health, […]
-
Learn More
Nathaniel J. Evans
Associate Professor
About: Dr. Evans teaches advertising and society, advertising management, and graduate level advertising foundations courses. His research interests examine consumers’ processing and evaluation of immersive and non-traditional advertising formats that […]
-
Learn More
Jennifer Griffith
Principal Lecturer
About: Dr. Griffith teaches Advertising Message Strategy and the capstone campaigns course for advertising majors. She is the advisor to Grady’s student-run advertising agency. View Curriculum Vitae Education Ph.D., English, […]
-
Learn More
Neila Grimsley
Program Coordinator, Virtual Fitness Buddy (VFB) Ecosystem Project; and the Center for Children’s Health Assessment, Research Translation, and Combating Environmental Racism
Neila Grimsley works with Dr. Grace Ahn across multiple federally-funded projects. She is currently the program coordinator for the Translation Core of the Center for Children’s Health Assessment, Research Translation, […]
-
Learn More
Jeong-Yeob Han
Associate Professor; Director of Strategic Health & Risk Communication Program; Director of Analytics, Insights, & Measurement (AIM) Club
About: Dr. Han teaches undergraduate Health Communication and Health & Risk Communication Campaigns courses and graduate Mass Communication Research Method and Technology and Health courses. Research foci include health communication […]
-
Learn More
Bryan Harris
Part-time faculty
About Bryan Harris is the Founder and CEO of 25 Hits, a strategic communications consulting firm. He a 20+ year veteran in the communications field who has led complex and […]
-
Learn More
Haley R. Hatfield
PhD Student
About: Haley R. Hatfield is a PhD student in Mass Communication concentrating in Advertising at the University of Georgia. Haley’s research explores race-related media effects with an emphasis on Whiteness and […]
-
Learn More
Itai Himelboim
Thomas C. Dowden Professor of Media Analytics; Director of the SEE Suite: Social media Engagement & Evaluation; Professor
About: Dr. Himelboim, the Thomas C. Dowden Professor of Media Analytics and director of the SEE Suite, studies the role social media plays in news, politics and international communication. Through […]
-
Learn More
Yan Jin
C. Richard Yarbrough Professor in Crisis Communication Leadership; Professor of Public Relations; Director of Crisis Communication Think Tank; Associate Director of Center for Health & Risk Communication
About Dr. Yan Jin currently teaches undergraduate Crisis Communication course and graduate Crisis Communication and Strategic Conflict Management, ADPR Theory, and Mass Communication Theory courses. Her primary research programs are […]
-
Learn More
Jaemin Kim
Ph.D. Student
Jaemin Kim is a Ph.D. student in the Department of Advertising & Public Relations. His research interest attempts to interweave three different pillars: advertising, sports communication, and media technologies. Specifically, […]
-
Learn More
Jooyoung Kim
Executive Director, James M. Cox Jr. Center for International Mass Communication Training and Research; Dan Magill Georgia Athletic Association Professor in Sports Communications; Professor
About Dr. Kim is the executive director of the Cox International Center and the executive director of the Cox Center CAM Fellows Program. His research focuses on the interaction between […]
-
Learn More
Kim Landrum
Senior Lecturer
About: Landrum teaches Graphic Communication and Advertising Message Strategy. She works with undergraduate students to develop an understanding of basic design concepts, common design challenges, idea generation, brainstorming, and content […]
-
Learn More
Mengqi Liao
Assistant Professor
About: Dr. Liao teaches advertising communication and media strategy and activation. Her research aims to gain a deep understanding of the effects of different technological affordances (especially that of emerging […]
-
Learn More
Juan Meng
UGA Athletic Association Endowed Professor; Department Head; Professor; Co-director, Cannes Lions Program
About: Dr. Juan (pronounced as “Dren”) Meng is the Head of the Department of Advertising and Public Relations in the College of Journalism and Mass Communication at the University of […]
-
Learn More
Joann Morgan
Administrative Associate
Joann Morgan was born into a Marine Corps family and grew up on the east coast of the US. She is excited to join Grady and feels her experience from […]
-
Learn More
Glen Nowak
Associate Dean for Research and Graduate Studies, Co-Director of Center for Health & Risk Communication, Professor
About: Nowak is responsible for developing and managing the College’s new Center for Health and Risk Communication, which seeks to foster an interdisciplinary approach to health and risk-related Communication projects, […]
-
Learn More
Lance Porter
Karen W. and Daniel J. King Distinguished Professor in Advertising
About: Dr. Lance Porter’s teaching specialties focus on creative brand strategies in a rapidly evolving digital and social media landscape. View Curriculum Vitae Education Ph.D., Mass Communication/New Media, University of […]
-
Learn More
Marilyn Primovic Broggi
Ph.D. Student
Marilyn Broggi’s research examines the effects of persuasive practices used in digital media. She uses experimental and survey methodology to investigate the psychological processing and effectiveness of native advertisements on […]
-
Learn More
Glenna Read
Associate Professor of Advertising
About: Dr. Read teaches Media Strategy and Insights and Analytics. Research interests are media psychology/effects, identity and representation, and psychophysiology. View Curriculum Vitae Education: Ph.D., Mass Communication, Indiana University M.A., […]
-
Learn More
Karen Miller Russell
Jim Kennedy New Media Professor, Professor
About: Karen Miller Russell is Jim Kennedy Professor of New Media and Josiah Meigs Distinguished Teaching Professor, teaching public relations and media history and advising the college’s Integrated ADPR master’s […]
-
Learn More
Ja Kyung Seo
PhD student
Ja Kyung Seo is a Ph.D. candidate in the Department of Advertising & Public Relations at the University of Georgia. Her research seeks to understand how emerging technologies, including interactive […]
-
Learn More
Kristen Smith
Principal Lecturer
About: Ms. Smith teaches Graphic Communication, Advanced Graphic Communication and the History of Graphic Communication. She is a faculty adviser to Talking Dog, the student-led advertising and PR agency. View […]
-
Learn More
Jeff Springston
Director, Master of Fine Arts Programs, Professor
About Dr. Springston teaches public relations, media and health, and research methods. Research foci include health and risk communications. View Curriculum Vitae Education Ph.D., Organizational Communication, The Ohio State University […]
-
Learn More
Kirsten Strausbaugh
Senior Lecturer
About: Dr. Strausbaugh teaches advertising message strategy, campaigns, and graphic communications. Service areas include acting as Faculty Advisor to the UGA AdClub. View Curriculum Vitae Education Ph.D., Mass Communication, University […]
-
Learn More
Ruoyu Sun
Assistant Professor
About: Dr. Sun teaches Public Relations Management and Crisis Communication. Her research specialization focuses on corporate communication, stakeholder engagement, and relationship management. View Curriculum Vitae Education Ph.D. in Communication, University […]
-
Learn More
Wes Unruh
CACHE Lab Administrator
Wes Unruh is the CACHE Lab administrator at Grady College.
-
Learn More
Joseph Watson
Carolyn Caudell Tieger Professor of Public Affairs Communications
Joseph Watson, Jr. is the inaugural Carolyn Caudell Tieger Professor of Public Affairs Communications at Grady College. In this role, Watson oversees the first program in the nation to provide […]
-
Learn More
Hye Jin Yoon
Associate Professor, Advertising
About: Hye Jin Yoon is an Associate Professor in the Department of Advertising and Public Relations at the University of Georgia. Her research expertise is in humor advertising and humor […]
-
Learn More
Sihao “Max” Zhou
PhD student
Sihao Zhou is a Ph.D. student concentrating in public relations at the University of Georgia. His research interests are health and science communication, social media data analytics, and the frames […]
Certificates
Public Affairs Communications Certificate
Public Affairs Communications (PAC) is at the forefront of politics, policymaking and issue advocacy. Grady College is home to the first program in the nation to provide undergraduate students with practical training in this emerging field.
The PAC program provides students with specialized communications skills aimed at educating, shaping or changing public opinion on public policy, legislation, political candidates or issues.
Grady College and the School of Public and International Affairs (SPIA) jointly offer their students the opportunity to obtain a Public Affairs Professional Certificate. The PAC program and certificate are designed to prepare students for careers in public affairs.
Strategic Health & Risk Communication Certificate
The Strategic Health & Risk Communication certificate offers undergraduate students the knowledge, skills and experience related to applying communication principles to address public health problems. It prepares students to better meet the evolving health needs of society at large and use their health promotion and/or communication skills in an applied manner. The program culminates in a capstone course in which students will create a public health communication campaign for a community client, providing students with valuable experiential and hands-on learning.
The SHRC track requires six courses in a balanced curriculum: two core courses at Grady College, two courses at the College of Public Health, and two elective special topics courses. Students will apply for acceptance into the certificate program. However, students outside the certificate can take these courses, thus broadening the number of students introduced to this discipline.
Graduate Certificate in Crisis, Risk, and Disaster Communication
At the University of Georgia, academics and practitioners from industry, nonprofits and the public sector have worked collaboratively to prepare future leaders and executives in the crisis, risk and disaster communication practices. To educate the next generation of crisis communication leaders, based on the successful CCTT model of bridging academia and industry, this 12-credit graduate certificate program in crisis, risk, and disaster communication provides advanced learning about crisis, risk, and disaster communication through specialized coursework connecting theory and practice across sectors and industries. It is specifically aimed at students interested in obtaining in-depth and integrated education in the interdisciplinary areas of crisis and risk communication, risk management and disaster management.
The 12-credit graduate certificate has its program of study constructed with two core Grady College courses (6 credits). Depending on the desired study of focus and/or career orientation, students will choose one of two additional tracks: (1) business track in partnership with the Terry College of Business or (2) public health track in partnership with the College of Public Health.
Graduate Certificate in Media Analytics
Research and analytics departments in media companies – news, marketing, advertising and public relations agencies – have been called the “brains of the industry.” Research professionals working for media companies interpret big consumer-generated data, such as ratings, marketing and social data, and serve as internal consultants to managers in every department: sales, programming, news, brand strategy, marketing and promotions, and general strategic management. In public relations and advertising in particular, media researchers conduct research for the agency’s clients in such areas as message testing, campaign effectiveness, social media network patterns, and audience reception and behavior. Therefore, the Graduate Certificate in Media Analytics program is to prepare students to work with research units, in-house and externally, so they are able to understand and manage the research tasks, know what type of insights can be drawn from research—including cross-media and cross-platform big data—extract insights from data, draw strategy and interpret that work to senior management. Students take courses in media management, media planning, research methods, and social media analytics as well as a capstone course.
Go Global With Grady
Students are encouraged to study abroad and participate in domestic field studies as a part of their course of study. At Grady College, we feel that students who have a critical understanding of the global scope of Journalism and Mass Communication are set apart in their fields and we take pride in being able to provide these opportunities for students.
From travel writing to industry-leading advertising and entertainment strategies, each of our summer programs offers students an experience that strengthens their understanding of their major and/or helps them gain valuable skills that they otherwise couldn’t in a normal classroom setting.
Join a group of 12 Grady students to participate in eight-week internships in New York City while you learn about the many possibilities for your future in NYC!
The AdPR NYC Maymester program provides students an opportunity to learn what working life is like in the advertising, public relations and creative communications industries. During this on-campus Maymester class, you will travel to New York City to explore advertising, public relations agencies and network with professionals.
Grady DC students are enrolled in a public affairs communications class taught at UGA’s Delta Hall on Capitol Hill and are working at DC area internships for course credit to amplify their learning with real-world experiences, mentoring and networking with public affairs communications professionals in the nation’s capital.
The Grady LA Field Study and Internship Program allows students to gain valuable hands-on experience in the Entertainment industry while earning course credit.
Join us for an exciting eight-week summer internship experience in beautiful and vibrant Chicago, one of the top media and communications cities in the country!
The Cannes Lions study abroad program offers participants a once-in-a-lifetime opportunity to rub elbows with the top leaders of today’s creative world. This three week program is located in Cannes, France, where students will have access to cutting-edge advertising professionals, designers, digital innovators and marketers while attending the Cannes Lions Festival.
This class will cover a range of international communication topics, including but not limited to global media systems, international reporting and news flow, transnational advertising and international public relations, through both theoretical and practical perspectives.
While each program offers courses in specific disciplines, students are not limited to participating in courses only within their major. Many of our Study Abroad and Field Study programs are open to students outside of Grady College majors (including undergraduate and graduate students) as well as students outside of the University of Georgia.
Summer Studio Creative Portfolio Program
The Summer Studio Creative Portfolio program is an experiential learning environment for students interested in creative areas such as advertising, public relations, graphic design, social media content creation and related communications industries. Over four weeks, participants build technical skills and formulate ideas from the ground up. Join us June 6 – July 3, 2024.
Talking Dog Agency
Talking Dog is an ambitious student-led advertising and public relations agency that fosters growth for both clients and members through next-generation perspectives. This full-service agency can assist with a wide range of clients and has a Gen-Z focus. Talking Dog promises expertise in everything from market research to creative execution.
Talking Dog staffs UGA students across a variety of majors. You can apply to be an Account Executive, Project Manager, Art Director, Copywriter, Public Relations Specialist, Photographer, Videographer, Digital Media Specialist or Strategist every fall.
Young Alumni on the Job
Grady Career Services
The Grady College Career Services office, located in 239C of the Journalism building, and the UGA Career Center offer individual counseling sessions for students to discuss career options, job and internship search strategies, resumes and cover letters and interviewing skills. They also provide workshops on topics related to career planning and development.
Contact Director of Experiential Learning, Samantha Meyer, at (706) 542-5032 or sam610@uga.edu.
Internships
As part of our experiential learning at Grady, students have the opportunity to earn academic credit while completing an internship. If you successfully complete all of the requirements of an approved internship while concurrently enrolled in ADPR 5010 (Advertising Internship) or ADPR 5011 (Public Relations Internship), you can earn up to three college elective hours of credit.
AdPR Internships
Another unique offering for our AdPR students is the ability to earn internship credit for Talking Dog, our student-run, full-service advertising and PR agency. In order to get this credit, students must complete all requirements and be concurrently enrolled in ADPR 5012 (Talking Dog Agency Internship), where they may also earn up to three college elective hours of credit.
For more assistance and guidance with internships, visit our Careers and Internships page.
Research
Advertising permeates our culture. Advertising scholars at Grady specialize in health communication, advertising management, brand management as well as the role of digital media in advertising. Grady also boasts some of the top scholars in the field of public relations research. These scholars’ work ranges from crisis communication to social media, history to theory building and leadership to activism.
Research Spotlight
Brain, Body, & Media Lab
The Brain, Body and Media Lab investigates mechanisms (e.g., attention, emotion) that underlie audience/consumer response to different features of messages (e.g., models in ads) and individual difference variables that are associated with these responses. Equipment in this lab includes peripheral psychophysiological measures (EMG, EDA, ECG) and central measures (EEG). By using these measures, we are able to identify and dissociate between psychological processes that occur in response to media using fluctuations in the activity of the brain and body – without relying on self-reported assessment of these processes. Measurement of implicit processes in a media/advertising context furthers understanding of cognitive and affective processing of media messages which has both theoretical and practical implications.
Center for Advanced
Computer-Human Ecosystems
The Center for Advanced Computer-Human Ecosystems (CACHE) is an interdisciplinary research facility for a human-centered approach to investigating virtual experiences and how they influence the attitudes and behaviors of users. The lab makes forward-thinking inquiries into how interactions in virtual worlds can shift traditional rules and norms of social interactions in the physical world. Our projects apply frameworks of psychosocial and behavioral sciences to explore, test and evaluate the impact of virtual and augmented environments on a wide range of social issues.
Center for Health & Risk Communication
The Grady College Center for Health and Risk Communication is focused on health and risk communication-related research, teaching and service that advances knowledge about effective and understandable messages to help people make better health-related decisions.
Social Media Engagement & Evaluation Suite
The Social media Engagement and Evaluation (SEE) Suite at the Department of Advertising and Public Relations of the Grady College at the University of Georgia is an innovative space, designed for students and researchers to gain the skills, experience and knowledge to become leaders in the changing social communication ecosystems.
The mix between industry technology and a media lab allows us to train our students for examining cross platform social data, analyzing engagement, identifying actionable insights and prepare them for jobs in a wide range of industries and providing our graduate students and faculty with the data, software and hardware to conduct cutting-edge research at the University of Georgia.
Crisis Communication Think Tank
The Crisis Communication Think Tank (CCTT) was established in 2018 at the University of Georgia as a thought leadership entity. It is designed to further discussions and understanding of crisis communication and strategic conflict management, with an emphasis on evolving technologies.
Housed at UGA’s Grady College of Journalism and Mass Communication and led by the C. Richard Yarbrough Professor in Crisis Communication Leadership, the CCTT aims to build collaborations among leading crisis scholars and practitioners globally, through dialogue on emerging topics and co-creation of evidence-based advice for next-generation crisis research and practice. Our overarching goals are:
- To connect crisis communication experts from the segmented worlds of academia and industry practice.
- To reshape and refine how crisis communication is understood and practiced.
- To advance crisis communication knowledge via academic-practitioner collaborative research.
- To educate the next generation of crisis communication scholars and practitioners.
- To design protocols for handling “sticky crisis” challenges effectively and ethically at the top decision-making level via crisis preparedness and resilience.
AdPR Academy
We believe it is imperative that the advertising and public relations industries strategically address the gap in diversity among its staff and strive for a more inclusive, equitable and welcoming environment representative of all the voices, ideas and perspectives of our global society.
AdPR Academy is a solution to aid in diversity, equity and inclusion efforts.
The ever-growing, global consumer market is more ethnically and culturally diverse with each generation. This means that the professionals and organizations that serve this market must truly reflect current and future generations but also be creatively nimble and innovative to build and sustain engagement with the global consumer market.
The diversity gap in advertising and public relations is wide! Whites comprise nearly 90% of management roles in advertising and promotion, marketing and sales and public relations (and fundraising) in the U.S., according to data from the U.S. Bureau of Labor Statistics. As of 2019, a total of 6.0% African Americans/Blacks, 5.4% Asian Americans/Pacific Islanders and 8.5% Hispanics/Latinos held manager roles in the occupations above.
Our goal is to amplify the power of diversity, equity and inclusion while investing in the pipeline of new leaders in advertising and public relations career paths.
AdPR Connection
AdPR Connection is an annual student-run networking event that includes workshops, a career fair and networking socials to help students connect with future employers and build skills needed for their job search. AdPR Connection is sponsored by UGA’s PRSSA and AdClub and takes place each fall.
Cox Center CAM Fellows Program
In the constantly changing global media environment, professionals and researchers alike must stay current. Continuous research, knowledge updating and practice are essential. To meet this critical need, the James M. Cox, Jr., Center for International Mass Communication Training and Research (Cox International Center) designed the Communication and Media (CAM) Fellows Program.
The CAM program provides experienced communication and media professionals with opportunities to update and develop their knowledge. Leaders across business, government, non-profit sectors and the press can access a world-class educational and research setting through the Cox International Center.
Executive Advisory board
The AdPR Advisory Council is a diverse group of leading communications professionals committed to supporting the vision of the Department of Advertising & Public Relations, and assist the department with activities that align with the most current industry drivers in both the commercial and public sectors worldwide.
Ben Deutsch
Robin Kendric Triplett
PAst AdPR Executive Advisory Board Members
We are grateful for the service of the following former Board members:
- Ron DeFeo
- Brian Elliot
- Joe Erwin
- Daryl Evans
- Kim Getty
- Greg Guest
- Tom Landrum
- Andrew McLean
- Engenio Mendez
- Carole Munroe
- Matt O’Oconnor
- Karen White
Resources
The following list provides a sample listing of websites providing helpful research and guides of industry standards. This list is only a starting point and is not inclusive.
-
Advertising & Public Relations GALILEO Database
-
BBC College of Journalism
-
Bound By Law? Tales from the Public Domain
-
Citation Style Guides
-
Conflict Sensitive Journalism: A Handbook
-
Designing with Type
-
Freedom Forum
-
Freedom of the Press Foundation
-
GALILEO
-
Georgia First Amendment Foundation
-
Google Scholar
-
Grady College Newsource
-
Investigative Reporters and Editors (IRE)
-
NewsU – Online Training for Journalists
-
Open Government Guide
-
Pew Research Center’s Journalism Project
-
The Journalist’s Resource (Shorenstein Center/Harvard University)
-
Student Press Law Center (SPLC)
-
UGA Undergraduate Bulletin
-
UGA Graduate Bulletin
The Latest
Read the newest headlines, get updates and discover events happening at Grady.
Ph.D. Profile: Wenqing Zhao
Wenqing Zhao is a doctoral student in the Department of Advertising & Public Relations at UGA. Her research focuses on health, crisis and conflict communication. She is a lab manager […]
Allison Damron named 2024-25 Strategic Health and Risk Communication Fellow
Allison Damron, an advertising major in Grady College, has been named the Strategic Health & Risk Communication Fellow for 2024-25. Damron will work closely with Jeong-Yeob Han, associate professor and […]
Researchers study corrective action for political scandals
When politicians commit a scandal, they try all sorts of different ways to fend it off. Researchers from Grady College of Journalism and Mass Communication and the School of Communication […]
Profiles of Tenacity: Cole Doherty
Cole Doherty is a senior advertising major with a business minor and music business certificate from St. Louis, MO. Cole is deeply involved in campus life, serving as Co-President of […]
Ph.D. Profile: Sihao “Max” Zhou
Sihao “Max” Zhou (MA ’23) is a Ph.D. student concentrating in public relations. His research interests are health and science communication, social media data analytics and the framework of U.S. […]
New book focuses on disinformation in elections
As the 2024 Election draws near, the influx of news reports, social media posts and rhetoric about the political candidates intensifies. The biggest question is, ‘what information is accurate, and […]
Crisis Communication Think Tank launches international programs in Europe
In September, the Crisis Communication Think Tank (CCTT) at Grady College of Journalism and Mass Communication launched its inaugural international programs in the Netherlands. On Sept. 19, a team of […]
AdPR Week 2024 set to inspire and elevate
The Grady College Department of Advertising and Public Relations is thrilled to celebrate its 10th annual AdPR Week from Oct. 7-10, 2024. This year’s AdPR Week will feature panel discussions, […]
Profiles of Tenacity: Davia Allen
Davia Allen is a fifth-year Public Relations and Social Entrepreneurship for Consumer Well-Being double major from Blakely, Georgia. She is actively involved in the Morehead Honors College, serves as an […]
Sabrena Deal shapes inclusive learning and design at Grady
As higher education evolves, inclusive teaching practices have become increasingly important. Sabrena Deal, a senior lecturer in the Department of Advertising and Public Relations at UGA, teaches courses in Brand […]
AdPR Executive Advisory Board welcomes five new members
The Grady College Department of Advertising and Public Relations proudly welcomes five new members to its Executive Advisory Board: Thomas Bennett III, Keith Hughes, Allison Kolber, Joli Murtha and Robin […]
Grady College faculty research communications industry employee well-being and commitment
Nicholas Eng, Ruoyu Sun, and Juan Meng all share a common passion – communications. In June of 2024, these Grady College professors came together to publish “Promoting employee well-being and commitment in communication […]
40 under 40 profile: Juanita Traughber
Congratulations to Juanita I.C. Traughber (ABJ ’08), on being named a 40 under 40 honoree by the UGA Alumni Association. Juanita Traughber serves as the Director of Marketing & Communications […]
40 under 40 profile: Audrey Lewis
Congratulations to Audrey Lewis (AB ’07, ABJ ’09, JD ’10), on being named a 40 under 40 honoree by the UGA Alumni Association. Lewis is an attorney for Gregory, Doyle, […]
New researchers join Grady College faculty
Grady College is proud to welcome three new tenured/tenure-track members to its faculty, enhancing its research expertise in the effects of digital media, AI and social media on human behavior […]
Grady InternViews: Knox Gaines
This is part of a series where we ask Grady College students to describe their internship experience. Knox Gaines is a fourth-year double dawg public relations and advertising student working […]
Graduate Certificate in Crisis, Risk, and Disaster Communication approved for Fall 2024
The University of Georgia has been approved to offer a Graduate Certificate in Crisis, Risk, and Disaster Communication (CRDC), a program that will educate students in skills needed for proactive, […]
2024 faculty and staff award recipients announced
Grady College is proud to announce the recipients of the Diversity and Inclusion Advocacy Award, the Darwin Davis Award, the Vera Penn Staff Award for Excellence and the Teacher of […]
Crisis Communication Hedge Fund provides motivation for graduate student research
The Hedge Fund: Venture Between the Hedges is providing more than just motivation for students in the Graduate Crisis Communication course at Grady College. The winning team’s proposal will be […]
Events
Grady College Prospective Student Day – Virtual
Register here to join us at Grady College Prospective Student Day!
Fall 2024 Grady Convocation Ceremony
Grady College’s Fall 2024 Convocation Celebration will take place on December 12, 2024 in the Hugh Hodgson School of Music Building. The ceremony will start at 10 a.m.
Fall 2024 Grady Graduation celebration
Graduates and their parents are invited to celebrate with other graduates and faculty/staff at this drop-in celebration from 2 p.m. to 4 p.m. on December 12, 2024. Guests will enjoy light refreshments and photo opportunities with Dean Davis and others. Tickets are not required for the celebration at Grady.
UGA Undergraduate Commencement Ceremony Fall 2024
The UGA Undergraduate Commencement Ceremony for Fall 2024 will be on December 13, 2024. Exact time and further details are forthcoming.
Grady College Prospective Student Day
Register here to join us at Grady College Prospective Student Day!
Perspectives
“When I was 17, the president of the Hispanic Organization Promoting Education (HoPe) David Araya told me that “to lead is to influence, to influence is to change the world.” Since then, I’ve worked towards being a leader in my community and being the change I wish to see in the world. I decided to major in public relations because I was certain that this pathway would equip me to communicate, to influence and to lead.”
Jimena Somilleda
AB ’24
Perspectives
“The classes I’ve taken at Grady prepared me by teaching me how to look at problems, specifically in the media space, through an analytical lens. My classes taught me to think beneath the surface problem and instead, identify the root of the issue.”
Caleb Smathers
Perspectives
“My biggest accomplishment within the past year has been continuing to trust in myself and my gifts which has allowed me to walk in my first New York Fashion Week Show and launch my creative consulting business.”
Paige Searles
AB ’24
Perspectives
“My study abroad to Cannes, France to attend the Cannes Lions International Festival of Creativity was my “aha” moment. The work I saw helped me realize that the wildest ideas are possible. The silliest ideas are the most respected ideas. This experience helped me solidify the type of work I want to pursue and has made me the most excited for my professional future.”
Valeria Valdes
AB ’24
Perspectives
“The AdPR curriculum is thoughtfully planned to give students the best possible foundation for any career in mass communications. From understanding the basics of PR in Tom Cullen’s class to creating a full-fledged campaign, Grady’s classes aim to teach the most important and valuable skills to have in the industry. Plus, there are plenty of fun classes that make great conversation starters, like Podcasting with Kim Landrum.”
Kathryn Penn
AB ’24
Perspectives
“Grady introduced me to the professional side of graphic design. I have begun creating posters, show announcements, and even cover art for local musicians!”
Smera Dhal
(AB ‘23)
Perspectives
“One of my biggest accomplishments this past year is becoming an Innovation Fellow here at the University of Georgia. I have gotten to work with Cox Enterprises, Delta and Worldstrides and tackle issues of tech, sustainability, and culture.”
Chiamaka Uwagerikpe
Perspectives
“Winning the inaugural AdPR Vision Award means the world! I cannot wait to continue contributing to the advertising industry.”
Jonina Bullock
Application details
Your media career starts here. Choose from four majors: Advertising, Entertainment and Media Studies, Journalism and Public Relations.