Advertising & Public Relations Archive
Interactive infographics’ effect on elaboration in agricultural communication.
Abstract: In public health, politics, and advertising, interactive content spurred increased elaboration from audiences that were otherwise least likely to engage with a message. This study sought to examine interactivity […]
Is that coffee mug smiling at me? How anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising.
Abstract: In this study, we examine how two message appeals—feasibility vs. desirability—and anthropomorphism jointly shape the effectiveness of environmental persuasion. The findings of Study 1 showed that the feasibility appeal […]
Information Vetting as a Key Component in Social-mediated Crisis Communication: An Exploratory Study
Abstract: In order to understand publics’ information consumption behavior in current media environment, this study addresses how and why individuals vet information (or not) in crisis situations. Grounded in dual-process […]
Fighting the tide: How U.S. health organizations use Twitter to address the opioid crisis
Abstract: This content analysis evaluated tweets about the opioid epidemic published in 2018 by U.S. federal and state health organizations to find out what components of both textual and visual […]
Interaction Effects of Source Type and Message Valence in Instagram-Based Advertising Messages About Veganism
Abstract: A between-subjects 2 (source type: celebrity versus non-celebrity) x 2 (message valence: positive versus negative) factorial experiment (N = 288) examined the effects of source type and message valence […]
Social Media Strategies for Overcoming Stakeholder Social Media Fatigue: A Trialogue Approach
Abstract: The continuation of rapid changes in Web 2.0 has transformed the practice of business communication and stakeholders’ expectations. One paramount issue facing corporate communicators is stakeholders’ social media fatigue […]
Opening the Minds’ Eye: The Pivotal Role of Sympathy in Depression Coverage Effectiveness
Abstract: Depression is one of the most severe health threats to the college student population. Depression communication plays an essential role in reducing stigma and discrimination against sufferers. However, the […]
Dissecting the Root of Vaccine Misinformation on Pinterest: A Content Analysis of Vaccine-Related Pins by Influential Social Media Accounts
Abstract: Given the role the Internet plays in communicating anti-vaccine sentiments, coupled with limited research in this area, this study focused on the social media platform Pinterest, analyzing 1,119 vaccine-related […]
The State of Crisis Communication Research and Education Through the Lens of Crisis Scholars: An International Delphi Study
Abstract: This Delphi study explores the status of crisis communication research and education qualitatively through the lens of 22 internationally recognized crisis communication scholars, systematically recruited and retained to serve […]
E-Cigarette Marketing on Social Networking Sites: Effects on Attitudes, Behavioral Control, Intention to Quit and Self-Efficacy
Abstract: This study examined exposure to three types of e-cigarette marketing—sponsored advertisements, brand pages, and user-created groups—on social networking sites and their influence on health-related outcomes. Results (N = 1,016) […]