Interactive infographics’ effect on elaboration in agricultural communication.
Journal of Applied Communication, 103(3), article 4.
Abstract: In public health, politics, and advertising, interactive content spurred increased elaboration from audiences that were otherwise least likely to engage with a message. This study sought to examine interactivity as an agricultural communication strategy through the lens of the Elaboration Likelihood Model. Respondents were randomly assigned a static or interactive data visualization concerning the production of peaches and blueberries in Georgia, then asked to list their thoughts in accordance with Petty and Cacioppo’s thought-listing measure. Respondents significantly exhibited higher elaboration with the interactive message as opposed to the static, extending the results of past research in other communication realms to agricultural communication as well. This increase in attitude and cognition encourages agricultural communicators to pursue the use of more interactive elements in their messaging. (2019). Interactive infographics’ effect on elaboration in agricultural communication.
Best Practices for Corporate Communication Research Collaboration between University Research Groups and Industry Businesses and Organizations: A Structure and Function Analysis
Abstract: The purpose of this study is to identify the best practices for corporate communication research collaboration between a university research group (URG) and outside businesses or organizations that systematically foster academic-industry idea exchange. Despite the challenges for sustainable partnership building, successful URG-industry collaboration models can be mutually beneficial. URGs’ research benefits organizations and contributes […]
The Changing Education for Journalism and the Communication Occupations
Abstract: The book provides a unique perspective on journalism and communication education, drawing on extensive, detailed data across time to examine the evolution of education for journalism and related occupations such as public relations and advertising.