Interactive infographics’ effect on elaboration in agricultural communication.
Journal of Applied Communication, 103(3), article 4.
Abstract: In public health, politics, and advertising, interactive content spurred increased elaboration from audiences that were otherwise least likely to engage with a message. This study sought to examine interactivity as an agricultural communication strategy through the lens of the Elaboration Likelihood Model. Respondents were randomly assigned a static or interactive data visualization concerning the production of peaches and blueberries in Georgia, then asked to list their thoughts in accordance with Petty and Cacioppo’s thought-listing measure. Respondents significantly exhibited higher elaboration with the interactive message as opposed to the static, extending the results of past research in other communication realms to agricultural communication as well. This increase in attitude and cognition encourages agricultural communicators to pursue the use of more interactive elements in their messaging. (2019). Interactive infographics’ effect on elaboration in agricultural communication.
The role of institutional environment in building communication professionals’ trust and satisfaction: A moderated multiple-mediation analysis.
Abstract: As an important group of internal stakeholders, communication professionals carry the responsibilities to communicate with multiple groups of audience and foster trusted and satisfied relationships, both internally and externally. However, while busy with taking care of various stakeholders, the trust-satisfaction perception of communication professionals is underrated. Therefore, this study shifts the investigation of the […]
Ethical challenges in an evolving digital communication era: Coping resources and ethics trainings.
Abstract: This study is motivated to investigate the ethical challenges facing public relations professionals in today’s digital communication environment. Specifically, we focused our research on the new ethical challenges in digital practice, the resources relied on when encountering ethical challenges, and public relations professionals’ efforts in seeking trainings on communication ethics. Our research found nearly […]