Interactive infographics’ effect on elaboration in agricultural communication.

Journal of Applied Communication, 103(3), article 4.

Abstract: In public health, politics, and advertising, interactive content spurred increased elaboration from audiences that were otherwise least likely to engage with a message. This study sought to examine interactivity as an agricultural communication strategy through the lens of the Elaboration Likelihood Model. Respondents were randomly assigned a static or interactive data visualization concerning the production of peaches and blueberries in Georgia, then asked to list their thoughts in accordance with Petty and Cacioppo’s thought-listing measure. Respondents significantly exhibited higher elaboration with the interactive message as opposed to the static, extending the results of past research in other communication realms to agricultural communication as well. This increase in attitude and cognition encourages agricultural communicators to pursue the use of more interactive elements in their messaging. (2019). Interactive infographics’ effect on elaboration in agricultural communication.

Bartosz Wojdynski 

Related Research


Examining How Mobile Users Navigate and Make Listening Decisions on Podcast Platforms

Charlotte Norsworthy Varnum, Bartosz Wojdynski, “Examining How Mobile Users Navigate and Make Listening Decisions on Podcast Platforms,” International Communication Association, A Pre-Conference Paper Presentation, May 2023 Overview: Podcasting as a storytelling […]

Charlotte Norsworthy VarnumBartosz Wojdynski
read more
Legitimate and appropriate science communication: The effects of anthropomorphic and satirical humor on source credibility

Alexandra Frank, Michael A. Cacciatore, Yeo, S.K., & Su, L. Y.-F. (2023, May). “Legitimate and appropriate science communication: The effects of anthropomorphic and satirical humor on source credibility.” Paper presentation […]

Michael Cacciatore
read more