Advertising & Public Relations Archive
Preparing the Next Generation of Crisis Communicators
Yan Jin and Greg Trevor. (2023, October). “Preparing the Next Generation of Crisis Communicators.” Education Communicators Boot Camp, P World Conference, October 26-27, Chicago, IL. Summary: As the world becomes more polarized […]
Security perceptions and Social influence maps
Itai Himelboim (October 20-21, 2023). Security perceptions and Social influence maps. Presented at 6th Bucharest Security Conference. Bucharest, Romania.
Humor in Marketing and Digital Applications
Hye Jin Yoon, “Humor in Marketing and Digital Applications,” Invited lecture in Digital Marketing (MKTG370), School of Business, Northern Illinois University, DeKalb, IL, October 19, 2023.
A Theory Mapping on Humor Psychology
Hye Jin Yoon, “A Theory Mapping on Humor Psychology,” Invitedlecture and seminar for the joint Ph.D. program of the Business School of University of Deusto (Bizkaia, Spain), School of Management at the Instituto […]
Decoding Demarketing: Publicity and Advertising Congruency Effects in Green Demarketing Efforts
Hye Jin Yoon and Yoon-Joo Lee, “Decoding Demarketing: Publicity and Advertising Congruency Effects in Green Demarketing Efforts,” Paper presented at the Academy of International Business US Northeast Annual Conference Saturday, October […]
Magic in the Air: Memes, Esoterica, and the Internet
Shira Chess. “Magic in the Air: Memes, Esoterica, and the Internet.” The Association of Internet Researchers (AoIR). October 20, 2023, Philadelphia, PA. Abstract: This paper interrogates the use of “meme […]
Theory Advancing Practice: The Contingency Theory in the Strategic Management of Crises, Conflicts and Complex Public Relations Issues
Augustine Pang and Yan Jin (2023). “Theory Advancing Practice: The Contingency Theory in the Strategic Management of Crises, Conflicts and Complex Public Relations Issues” (Special Section Introduction by Guest Editors). […]
Organizations and the Crisis of Trust: The Challenges and Opportunities of Declining Institutional and Informational Trust
Toni G.L.A. van der Meer, Yan Jin, Anna Brosius, Victoria Marie McDermott, Xuerong Lu (PhD Alum), Brooke Fisher Liu, and Amisha Mehta (Forthcoming), “Organizations and the Crisis of Trust: The […]
Visual Design as Facilitator of Risk Observance: Optimizing Message Reception and Memorability for Increased Public Engagement
Amitabh Verma, Yan Jin, and Brooke Fisher Liu (Forthcoming), “Visual Design as Facilitator of Risk Observance: Optimizing Message Reception and Memorability for Increased Public Engagement” in Handbook of Crisis, Risk, […]
Understanding Contemporary Infodemics through the Risk Amplification through Media Spread (RAMS) Model
Santosh Vijaykumar, Yan Jin, and Aravind Sesagiri Raamkumar (Forthcoming), “Understanding Contemporary Infodemics through the Risk Amplification through Media Spread (RAMS) Model” in Communicating Risk and Safety (Eds., T. Sellnow and […]