Advertising & Public Relations Archive
The Strategic Role of Visuals and Cultural Appeals in Help-Support Campaigns: Engaging Chinese Immigrants in Depression Communication on Social Media
Accepted for presentation at the International Communication Association (ICA) Conference, Health Communication Division, May 21-25, 2020, Gold Coast, Australia. Abstract: This study investigated the effect of different framing, visual, and […]
The Effects of Corrective Communication and Employee Backup on the Effectiveness of Fighting Crisis Misinformation
Accepted for presentation at the International Communication Association (ICA) Conference, Public Relations Division, May 21-25, 2020, Gold Coast, Australia. Abstract: Crisis misinformation, including false information about a crisis or a […]
Pro-Veganism on Instagram: Effects of User-Generated Content and Message Endorser Types in Instagram-Based Pro-Veganism Posts
Paper accepted for presentation at the International Communication Association Annual Conference, Gold Coast, Australia, May 2020. Abstract: Through two experiments, this study assessed source and message effects of Instagram-based pro-veganism […]
True or False: How Parents Decide to Seek, Vet, or Share Infectious Disease Outbreak Information
Accepted for presentation at the International Crisis and Risk Communication Conference (ICRCC), March 9-11, 2020, Orlando, FL. Abstract: Numerous studies have explored how publics seek and share crisis information, but […]
Integrating Strategy and Dosage: A New Conceptual Formula for Assessing Intended and Unintended Effects of Health Risk Communication
Accepted for presentation at the International Crisis and Risk Communication Conference (ICRCC), March 9-11, 2020, Orlando, FL. Abstract: How to detect side effects of repeated exposure of the same or […]
The Effects of Threat Type and Gain-Loss Framing on At-Risk Publics’ Responses to Environmental Risk Communication
Accepted for presentation at the 23rd annual International Public Relations Research Conference (IPRRC), March 5-7, 2020, Orlando, FL. Abstract: This study examines the effects of environmental risk perception and risk […]
Advancing Crisis Communication Effectiveness: Integrating Crisis Communication and Social Media Scholarship with Practice
Accepted for presentation at the International Crisis and Risk Communication Conference (ICRCC), March 9-11, 2020, Orlando, FL. Abstract: Social media have become dominant channels for organizations and citizens to share […]
Encouraging Energy Saving through Facebook: Effect of Message Concreteness and Message Sender Distance on Consumer Attitudes and Behavioral Intentions.
Accepted for presentation at the 2020 American Academy of Advertising (AAA) Annual Conference, March 2020, San Diego, CA. Abstract: This study examined effects of match versus mismatch of message concreteness […]
How Stakeholders React to Mobile-Enhanced Corporate Disaster Relief Efforts
Invited Article: Yi-Ru Regina Chen, Yang Cheng, Chun-Ju Flora Hung-Baesecke, and Yan Jin (12/10/2019). “How Stakeholders React to Mobile-Enhanced Corporate Disaster Relief Efforts.” Behavioral Insights Research Center, Institute for Public […]
Book Contract – Social Media and Crisis Communication (Second Edition)
Lucinda Austin and Yan Jin (Eds.) (Forthcoming in 2021). Social Media and Crisis Communication (Second Edition), Routledge.