Integrating Strategy and Dosage: A New Conceptual Formula for Assessing Intended and Unintended Effects of Health Risk Communication

Accepted for presentation at the International Crisis and Risk Communication Conference (ICRCC), March 9-11, 2020, Orlando, FL.

Accepted for presentation at the International Crisis and Risk Communication Conference (ICRCC), March 9-11, 2020, Orlando, FL.

Abstract: How to detect side effects of repeated exposure of the same or similar campaign messages over time on at-risk publics has emerged as a critical research question currently understudied. By formulating a new way of assessing health risk communication effect via the chemical analogy of 1) concentration (i.e., strategy) and 2) dosage (Johnson, 2008), our conceptual model provides a foundation for understanding how both strategy and dosage of a health message can exert (un)intended effects among at-risk publics.

Xuerong Lu  Yan Jin 

Related Research


ublic’s Health Information Consumption During a Prolonged Pandemic: The Competing Roles of Journalists and Digital Influencers and Their Effects in Combating Message Fatigue

Chiara Valentini, Elanor Colleoni, Yan Jin and Sung In Choi (PhD candidate) (2023, May). “Public’s Health Information Consumption During a Prolonged Pandemic: The Competing Roles of Journalists and Digital Influencers and Their Effects in […]

Sung In ChoiYan Jin
read more
How Hispanic and Latino Young Adults Respond to COVID-19 Crisis Information on Social Media: Opportunities of Overcoming Digital Inequality Threat to Public Health

Karen Robayo Sanchez (PhD student), Yan Jin, and Vivian Medina-Messner (2023, March). “How Hispanic and Latino Young Adults Respond to COVID-19 Crisis Information on Social Media: Opportunities of Overcoming Digital Inequality Threat […]

Karen Andrea Robayo SanchezYan Jin
read more