Integrating Strategy and Dosage: A New Conceptual Formula for Assessing Intended and Unintended Effects of Health Risk Communication
Accepted for presentation at the International Crisis and Risk Communication Conference (ICRCC), March 9-11, 2020, Orlando, FL.
Accepted for presentation at the International Crisis and Risk Communication Conference (ICRCC), March 9-11, 2020, Orlando, FL.
Abstract: How to detect side effects of repeated exposure of the same or similar campaign messages over time on at-risk publics has emerged as a critical research question currently understudied. By formulating a new way of assessing health risk communication effect via the chemical analogy of 1) concentration (i.e., strategy) and 2) dosage (Johnson, 2008), our conceptual model provides a foundation for understanding how both strategy and dosage of a health message can exert (un)intended effects among at-risk publics.
Mask-wearing as an Unspoken Statement of One’s Identity during the COVID-19 Pandemic
Abstract: Interpreting a facemask as an unspoken statement of one’s identity during the COVID-19 pandemic based on product symbolism theory, the present study examines the relationships among one’s trust in […]
Proposal Title: “Improving Infectious Disease Models with Longitudinal Surveys of Health Decision Making Preferences and Influences.”
Abstract: The objective of this project is to create more reliable infectious disease models that are informed by social science regarding health-related preferences, perceptions and intentions/behaviors. This project will design […]
