Integrating Strategy and Dosage: A New Conceptual Formula for Assessing Intended and Unintended Effects of Health Risk Communication
Accepted for presentation at the International Crisis and Risk Communication Conference (ICRCC), March 9-11, 2020, Orlando, FL.
Accepted for presentation at the International Crisis and Risk Communication Conference (ICRCC), March 9-11, 2020, Orlando, FL.
Abstract: How to detect side effects of repeated exposure of the same or similar campaign messages over time on at-risk publics has emerged as a critical research question currently understudied. By formulating a new way of assessing health risk communication effect via the chemical analogy of 1) concentration (i.e., strategy) and 2) dosage (Johnson, 2008), our conceptual model provides a foundation for understanding how both strategy and dosage of a health message can exert (un)intended effects among at-risk publics.
Organizational Threat Appraisal by Publics: The Effects of Perceived Temporal Distance on Health Crisis Outcomes
Sungsu Kim (Grady PhD Alum) and Yan Jin (Forthcoming). “Organizational Threat Appraisal by Publics: The Effects of Perceived Temporal Distance on Health Crisis Outcomes.” International Journal of Communication. Abstract: The current study advances our understanding of how organizational threat affects the way publics respond to a health crisis. To this end, we investigated the influence […]
The Infectious Disease Threat (IDT) Appraisal Model: How Perceptions of IDT Predictability and Controllability Predict Individuals’ Responses to Risks
Yan Jin, Irina A. Iles, Lucinda Austin, Brooke Liu, and Gregory R. Hancock (Forthcoming). “The Infectious Disease Threat (IDT) Appraisal Model: How Perceptions of IDT Predictability and Controllability Predict Individuals’ Responses to Risks.” International Journal of Strategic Communication. Abstract: Grounded in the multidisciplinary field of strategic risk and health communication, this study proposed and tested […]
