The Effects of Threat Type and Gain-Loss Framing on At-Risk Publics’ Responses to Environmental Risk Communication
Accepted for presentation at the 23rd annual International Public Relations Research Conference (IPRRC), March 5-7, 2020, Orlando, FL.
Accepted for presentation at the 23rd annual International Public Relations Research Conference (IPRRC), March 5-7, 2020, Orlando, FL.
Abstract: This study examines the effects of environmental risk perception and risk responsibility attribution on the association between message features and publics’ behavioral intention, which help connect public relations theory with practice as well as provide recommendations for practitioners regarding which message features are effective in forming proper risk perception.
Organizational Threat Appraisal by Publics: The Effects of Perceived Temporal Distance on Health Crisis Outcomes
Sungsu Kim (Grady PhD Alum) and Yan Jin (Forthcoming). “Organizational Threat Appraisal by Publics: The Effects of Perceived Temporal Distance on Health Crisis Outcomes.” International Journal of Communication. Abstract: The current study advances our understanding of how organizational threat affects the way publics respond to a health crisis. To this end, we investigated the influence […]
The Infectious Disease Threat (IDT) Appraisal Model: How Perceptions of IDT Predictability and Controllability Predict Individuals’ Responses to Risks
Yan Jin, Irina A. Iles, Lucinda Austin, Brooke Liu, and Gregory R. Hancock (Forthcoming). “The Infectious Disease Threat (IDT) Appraisal Model: How Perceptions of IDT Predictability and Controllability Predict Individuals’ Responses to Risks.” International Journal of Strategic Communication. Abstract: Grounded in the multidisciplinary field of strategic risk and health communication, this study proposed and tested […]
