The Effects of Threat Type and Gain-Loss Framing on At-Risk Publics’ Responses to Environmental Risk Communication
Accepted for presentation at the 23rd annual International Public Relations Research Conference (IPRRC), March 5-7, 2020, Orlando, FL.
Accepted for presentation at the 23rd annual International Public Relations Research Conference (IPRRC), March 5-7, 2020, Orlando, FL.
Abstract: This study examines the effects of environmental risk perception and risk responsibility attribution on the association between message features and publics’ behavioral intention, which help connect public relations theory with practice as well as provide recommendations for practitioners regarding which message features are effective in forming proper risk perception.
What lessons can we learn from the Covid pandemic about how to communicate public health during a time of crisis?
Glen Nowak was a guest on the Research Comms Podcast, a weekly podcast featuring interviews with “people who are doing inspiring, innovative work in the field of research communications.” The […]
Looking at young millennials’ risk perception and purchase intention toward GM foods: Exploring the role of source credibility and risk attitude
Sun, Ruoyu (Grady alumna) and Juan Meng. (2022). “Looking at young millennials’ risk perception and purchase intention toward GM foods: Exploring the role of source credibility and risk attitude.” Health Marketing Quarterly, Vol. […]
