Public Relations Archive

Gender equality in public relations and communication: A comprehensive study bridging the knowledge between North and South America

Abstract: our research endeavors to provide the current reality of gender equality in the profession of public relations in the geographic region of America (i.e., North America and South America). Specifically, […]

What Drives a Tough Call: Determining the Importance of Contingency Factors and Individual Characteristics in Communication Executives’ Stance Decision-Making through a Conjoint Analysis

Abstract: To further the understanding of how communication executives make tough calls in times of organizational-public conflict, we use a conjoint analysis to identify key drivers for organizational stance decision-making. […]

The roles of instrumental support and mentoring in balancing professional and family responsibilities: Perspectives from women in PR in the United States

Abstract: The rise of a professional career presents women in today’s public relations profession an intense challenge in balancing professional and family responsibilities. Therefore, this study investigates female public relations […]