Public Relations Archive
Approaching the profession with ease and ethical expertise: A class project to encourage, equip, and empower students for entering the internship market
Abstract: Public relations and strategic communication are offered in communication departments with a field of study largely geared toward professional communicators. The majors place a heavy emphasis on internships which […]
Measuring the value of public relations: An international investigation of how communication practitioners view the challenge and solutions
Abstract: This research is motivated to advance our understanding of measurement challenges in communication practice and coping strategies from a global perspective. To do so, we relied on data from […]
The role of ethical leadership in building influence: Perspectives from female public relations professionals
Abstract: Practices of ethical leadership in public relations can be context-specific and they can influence organizational effectiveness. By conducting a national survey, this study examines female public relations professionals’ perspectives on […]
Gender equality in public relations and communication: A comprehensive study bridging the knowledge between North and South America
Abstract: our research endeavors to provide the current reality of gender equality in the profession of public relations in the geographic region of America (i.e., North America and South America). Specifically, […]
The impact of crucibles in developing public relations character and competencies as servant leaders
Abstract: Crucibles are essential in the development of leaders. Crucibles refer to trials and challenges that test and mold the character, values, and behavior of leaders. Through in-depth interviews with […]
What Drives a Tough Call: Determining the Importance of Contingency Factors and Individual Characteristics in Communication Executives’ Stance Decision-Making through a Conjoint Analysis
Abstract: To further the understanding of how communication executives make tough calls in times of organizational-public conflict, we use a conjoint analysis to identify key drivers for organizational stance decision-making. […]
Women in public relations: Ascribed and avowed leadership identities and expectations
Abstract: Women who aspire to leadership positions in public relations have to develop political astuteness when it comes to addressing ascribed identities and expectations associated with gender and race. Through […]
Inclusive leadership and women in public relations: Defining the meaning, functions, and relationships
Abstract: The purpose of this research is to introduce inclusive leadership as a new theoretical framework to understand its meaning and functions in advancing gender equalities and empowerment in public […]
The Power of Myth and Truth: Uncovering the History and Growing Role of Native Americans in Public Relations
Yan Jin (PI), Shelley Spector (Co-PI), and Taylor Voges (PhD Candidate, Co-PI). “The Power of Myth and Truth: Uncovering the History and Growing Role of Native Americans in Public Relations.” The Arthur W. Page Center […]
Women in public relations: Ascribed and avowed leadership identities and expectations
Abstract: Women who aspire to leadership positions in public relations have to develop political astuteness when it comes to addressing ascribed identities and expectations associated with gender and race. Through […]