Public Relations Archive
Ethical challenges of digital communication in public relations: A comparative study of individual, organizational, and national factors in 52 countries
Abstract: Digital communication enables PR professionals to analyze audiences using their personal data, or to distribute messages via paid channels. Although effective, these practices are often assessed critically from an ethical […]
Examining the characteristics and virtues associated with servant leadership in public relations
Abstract: The purpose of this study is to understand the extent to which servant leadership and ethics of care are being practiced by public relations leaders. This study provides in-depth […]
Does Environmental Risk Affect Potential Tourists’ Information Seeking and Visit Intention to a Host Country? The Case of 2021 Tokyo Olympic Games in the Pandemic
Abstract: This study investigates to understand the impact of potential tourists’ risk perception on natural disaster in Japan and risk information seeking on visit intention to Japan, the Olympic Games […]
How Diverse Publics’ Perceptions of Health Information Channel Credibility and COVID-19 Risk Impacted Their Preventive Behavioral Intention: Insights from a U.S. National Survey
Abstract: Using an online survey of a representative U.S. adult sample, this study revealed how publics perceived COVID-19 risk and credibility of information channels differently, which further predicted intention to […]
Approaching the profession with ease and ethical expertise: A class project to encourage, equip, and empower students for entering the internship market
Abstract: Public relations and strategic communication are offered in communication departments with a field of study largely geared toward professional communicators. The majors place a heavy emphasis on internships which […]
Measuring the value of public relations: An international investigation of how communication practitioners view the challenge and solutions
Abstract: This research is motivated to advance our understanding of measurement challenges in communication practice and coping strategies from a global perspective. To do so, we relied on data from […]
The role of ethical leadership in building influence: Perspectives from female public relations professionals
Abstract: Practices of ethical leadership in public relations can be context-specific and they can influence organizational effectiveness. By conducting a national survey, this study examines female public relations professionals’ perspectives on […]
Gender equality in public relations and communication: A comprehensive study bridging the knowledge between North and South America
Abstract: our research endeavors to provide the current reality of gender equality in the profession of public relations in the geographic region of America (i.e., North America and South America). Specifically, […]
The impact of crucibles in developing public relations character and competencies as servant leaders
Abstract: Crucibles are essential in the development of leaders. Crucibles refer to trials and challenges that test and mold the character, values, and behavior of leaders. Through in-depth interviews with […]
What Drives a Tough Call: Determining the Importance of Contingency Factors and Individual Characteristics in Communication Executives’ Stance Decision-Making through a Conjoint Analysis
Abstract: To further the understanding of how communication executives make tough calls in times of organizational-public conflict, we use a conjoint analysis to identify key drivers for organizational stance decision-making. […]