Abstract: Women who aspire to leadership positions in public relations have to develop political astuteness when it comes to addressing ascribed identities and expectations associated with gender and race. Through 51 in-depth interviews with women working in mid-management and senior-executive level positions in public relations in the U.S., this study provides new insights into women’s perceptions regarding the necessary knowledge, skills and abilities to succeed in public relations leadership. The study revealed some women’s preferences for contemporary management styles such as servant leadership and transformational leadership as well as barriers to advancement and influence, particular for women of color.
Into the Metaverse: State of Art and Research Agenda
Jooyoung Kim (June 3). Into the Metaverse: State of Art and Research Agenda. This webinar is organized and hosted by EUPRERA (European Public Relations Education and Research Association). https://euprera.org/what-we-do/webinars/
Gender equality in public relations and communication: A comprehensive study bridging the knowledge between North and South America
Abstract: our research endeavors to provide the current reality of gender equality in the profession of public relations in the geographic region of America (i.e., North America and South America). Specifically, […]