Gender equality in public relations and communication: A comprehensive study bridging the knowledge between North and South America
Research paper accepted for presentation as the 25th annual International Public Relations Research Conference (IPRRC), March 3-5, 2022.
Abstract: our research endeavors to provide the current reality of gender equality in the profession of public relations in the geographic region of America (i.e., North America and South America). Specifically, we explore the perceptions of gender equality in four regions in America, including North America, Northern South America, Central America and the Caribbean, and Southern South America. By doing so, we aim at exploring the following four issues, including: 1) whether gender equality in communication has improved in the four regions, 2) how communication professionals have perceived the impact of the glass ceiling; 3) what are the potential barriers causing the glass ceiling issue for women in public relations in those regions; and 4) who is most capable of leading the change in gender equality.
The impact of crucibles in developing public relations character and competencies as servant leaders
Abstract: Crucibles are essential in the development of leaders. Crucibles refer to trials and challenges that test and mold the character, values, and behavior of leaders. Through in-depth interviews with 31 public relations leaders, we examined how crucible experiences specifically shaped them to practice servant leadership. Through the narratives they constructed about these experiences, we […]
What Drives a Tough Call: Determining the Importance of Contingency Factors and Individual Characteristics in Communication Executives’ Stance Decision-Making through a Conjoint Analysis
Abstract: To further the understanding of how communication executives make tough calls in times of organizational-public conflict, we use a conjoint analysis to identify key drivers for organizational stance decision-making. This is the first-ever conjoint analysis applied to advancing the contingency theory of strategic conflict management by examining the relative importance of key contingency factors […]