2021 Enzaim Best Article Award
2021 Enzaim Best Article Award
Kim, Hanyoung (Grady PhD Candidate and now assistant professor at University of Houston) and Jeong-Yeob Han won 2021 Enzaim Best Article Award (2nd place) from Korea Health Communication Association, in recognition of the work ‘Hope in the Depths of Despair: Theorizing about Hope in the Fear Appeal Context.
Related Research
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They’ve got the look? Processing fluency and individual differences associated with responses to androgynous models in fashion advertisementsGlenna Read, Bart Wojdynski, Yen-I Lee (Grady Alum), & Rob Potter (forthcoming). “They’ve got the look? Processing fluency and individual differences associated with responses to androgynous models in fashion advertisements,” Young Consumers. Abstract: This research […]
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The gluckschmerz effect of ad sponsorship in displeasing sports replaysJaemin Kim (Ph.D. student), Jooyoung Kim*, and Jiwon Kim (Ph.D. student). (2025). “The gluckschmerz effect of ad sponsorship in displeasing sports replays.” International Journal of Advertising, 1–30. https://doi.org/10.1080/02650487.2025.2546179 Abstract: This study explored […]