The impact of crucibles in developing public relations character and competencies as servant leaders

Accepted at the American Academy of Advertising, St. Petersburg, FL, March 2022.

Abstract: Crucibles are essential in the development of leaders. Crucibles refer to trials and challenges that test and mold the character, values, and behavior of leaders. Through in-depth interviews with 31 public relations leaders, we examined how crucible experiences specifically shaped them to practice servant leadership. Through the narratives they constructed about these experiences, we were able to learn specific details about these experiences, the lessons they gleaned and how they shaped and transformed their character, virtues, and leadership style.

Juan Meng 

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