Health Communication Archive
The Persuasive Effects of Narrative PSAs on COVID-19 Vaccination Intention: The Mediating Role of Empathy and Psychological Reactance
Abstract: Successful COVID-19 vaccine promotion for the unvaccinated relies on increasing positive reactions but also reducing negative responses to persuasive messages. The current study examined the relative effects of narrative […]
Factors that Impact COVID-19 Conspirational Beliefs and Health-Related Behaviors
Abstract: To further investigate the role of conspirational beliefs on health-related behaviors during a health pandemic such as COVID-19, we conducted an online survey among U.S. adults (N = 798) […]
Think Before You Share: Beliefs and Emotions that Shaped COVID-19 (Mis)information Vetting and Sharing Intentions among WhatsApp Users in the United Kingdom
Abstract: This study examined how individuals’ emotional and cognitive responses to different shades of truth embedded in health crisis (mis)information (i.e., full falsity vs. partial falsity vs. full truth) might […]
Image framing, emoticons, and sharing intention for health-related posts on Facebook
Abstract: In response to calls for greater integration of research on the effects of visual images in the emotional and cognitive processing of health-related posts on Facebook, this study examined […]
Grant Proposal Submitted
Title: Finding Ways to Prevent Salmonella Infections involving Birds and People: An Exploratory Assessment of Behavior, Microbiology, and Climactic Factors Proposal submitted in response to 2021 UGA Presidential Interdisciplinary Seed Grant […]
Leading transitions in a traumatically changing working environment: Communication professionals adapt to COVID-19 impacts
Abstract: The paper presents findings from an international survey of communication professionals on change leadership in communication during the COVID-19 pandemic. Despite the strong impact brought by the pandemic, communication […]
Assessing COVID-19 pandemic communication in China: What we know about the communication channels, sources of information, and key message retention
Abstract: This research presents the findings from a large-scale national online survey of Chinese citizens (N = 1,713) about their general knowledge of COVID-19 and the key communication channels that […]
Better obesity knowledge, healthier food choice? Examining the moderating role of HNR claims in food advertisements
Abstract: A conditional process model for the impact of obesity knowledge on healthy food choice was proposed to examine how consumers’ obesity knowledge and online search for nutritional information (OSNI) […]
Exploring the Role of Social Support in Promoting Patient Participation in Health Care among Women with Breast Cancer
Abstract: Scholars have adopted Street’s (2003) ecological model of communication in medical encounters to investigate the factors promoting patient participation in health care. However, factors demonstrated in the ecological model […]
Effects of Facebook Comments on Attitude Toward Vaccines: The Roles of Perceived Distributions of Public Opinion and Perceived Vaccine Efficacy
Abstract: This study investigated if and how exposure to Facebook comments about vaccines influences one’s attitude toward the vaccines. In this investigation, comments were examined in light of their effect […]