Assessing COVID-19 pandemic communication in China: What we know about the communication channels, sources of information, and key message retention

Part of the research panel of Learnings from the COVID-19 pandemic: Cross-cultural differences in risk and crisis communication strategies, chaired by Romenti, S. and Moreno, A., accepted for presentation at the 71st Annual International Communication Association (ICA) Conference, May 27-31, 2021.

Abstract: This research presents the findings from a large-scale national online survey of Chinese citizens (N = 1,713) about their general knowledge of COVID-19 and the key communication channels that they used both during and after the pandemic. The perceived impact of COVID-19, personal safety concern, and information retention during the times of lockdown and post-pandemic were investigated over the four quarters of 2020. Particularly, we asked surveyed Chinese citizens to evaluate the quality of communication via three major categories of media channels (i.e., traditional media, digital media, and user-generated content on social media). Major sources of COVID-19 information and related source credibility were also investigated and compared.

Juan Meng  Tong Xie 

Related Research

Beyond Fear Appeals: The Role of Hope in Improving Effectiveness of Health Messages.” Paper accepted for poster by Communicating Science, Health, Environment, and Risk Division

Abstract: One of the understudied areas in health communication research is hope. This study examines the effect of efficacy-inducing information on hope and subsequent attitudinal health behaviors. A total of five hundred fifty-three adults in the United States read health promotion social media posts designed to induce perceived self-efficacy (vs. non-efficacy-inducing health information) in fear-appeal […]

Bartosz WojdynskiYoungji SeoJeongHyun (Janice) Lee
read more
Effective Health Risk Communications: Lessons Learned about COVID-19 Pandemic through the Lens of Practitioners

Abstract: The study utilizes semi-structured interviews of health risk communication practitioners in the backdrop of the COVID-19 pandemic. The contingency theory of strategic conflict management is the guide to understanding the challenges and nuances. Insights gained from interviewing practitioners (projected, n=40) from different sectors with diverse professional backgrounds will help advance the contingency theory’s application […]

Yan JinTaylor Voges
read more