SO ORDERED: A Textual Analysis of United States’ Governors’ Press Release Responses to the COVID-19 Pandemic
San Fransisco, August 6-9, 2020
Taylor Voges (Grady Ph.D. Student) and Matthew Binford (Grady Ph.D. Student). SO ORDERED: A Textual Analysis of United States’ Governors’ Press Release Responses to the COVID-19 Pandemic. Association for Education in Journalism and Mass Communication. San Fransisco, August 6-9, 2020
Abstract: The COVID-19 pandemic presents a unique environment from which each individual state, in the United States, has been forced to address their publics. In order to understand how each state has engaged with this pandemic, a textual analysis of each state’s governor’s first press release was conducted; five thematic trends were identified. Through use of risk communication, contingency theory (using external threat variables), and utilitarianism framework, the implications of these press releases are discussed.
Understanding flu vaccination attitudes and behaviors: Exploring a measure of health decision-making preferences.
Abstract: Annual influenza vaccination has been recommended for all adults in the United States since 2010, but coverage estimates indicate that less than half of American adults complied during the 2018-19 flu season. A number of studies have assessed the correlates of adult influenza vaccination attitudes and behaviors, but stagnating flu vaccination rates suggest new […]
The Strategic Role of Visuals and Cultural Appeals in Help-Support Campaigns: Engaging Chinese Immigrants in Depression Communication on Social Media
Accepted for presentation at the International Communication Association (ICA) Conference, Health Communication Division, May 21-25, 2020, Gold Coast, Australia. Abstract: This study investigated the effect of different framing, visual, and cultural appeal strategies, embedded in a depression-campaign post on Facebook, on Chinese immigrants’ cognitive and affective responses to the post and their intention to provide […]