Better obesity knowledge, healthier food choice? Examining the moderating role of HNR claims in food advertisements
Paper accepted to present at the 71st Annual International Communication Association (ICA) Conference, May 27-31, 2021.
Abstract: A conditional process model for the impact of obesity knowledge on healthy food choice was proposed to examine how consumers’ obesity knowledge and online search for nutritional information (OSNI) in food products jointly influenced their healthy food choice (HFC) and whether consumers’ attitude toward health and nutrition-related (HNR) claims in food advertisement directly or indirectly affected their HFC. Results confirmed that OSNI in food products mediated the impact of obesity knowledge on HFC. The extent to which consumers’ obesity knowledge influenced their HFC depended on consumers’ attitude toward HNR claims in food advertisements. Moreover, the conditional direct and indirect effects of consumers’ obesity knowledge on their HFC were moderated by their attitude toward HNR claims in food advertisements. The study offers both theoretical and practical insights into the dynamic effects on HFC via HNR claims in food advertisements.
Mask-wearing as an Unspoken Statement of One’s Identity during the COVID-19 Pandemic
Abstract: Interpreting a facemask as an unspoken statement of one’s identity during the COVID-19 pandemic based on product symbolism theory, the present study examines the relationships among one’s trust in […]
Proposal Title: “Improving Infectious Disease Models with Longitudinal Surveys of Health Decision Making Preferences and Influences.”
Abstract: The objective of this project is to create more reliable infectious disease models that are informed by social science regarding health-related preferences, perceptions and intentions/behaviors. This project will design […]