The Effects of User Comment Valence of Facebook Health Messages on Intention to Receive the Flu Vaccine: The Role of Pre-existing Attitude Toward the Flu Vaccine and Psychological Reactance
International Journal of Advertising.
Abstract: This study examined if and how Facebook user-generated comments about the flu vaccine influenced psychological reactance in conjunction with pre-existing flu vaccine attitude. Psychological reactance was further tested as a mediating factor influencing behavioral intention to receive the vaccine. An experimental study was conducted with 264 college students. The results showed that pre-existing attitude positively influenced participants’ intention to obtain the flu vaccine through an increase (a decrease) in psychological reactance when there was inconsistency (consistency) between the pre-existing attitude and valence of comments. Collectively, the results demonstrate that psychological reactance is one possible theoretical mechanism through which social media users’ health behaviors are influenced by user-generated comments.
Leading transitions in a traumatically changing working environment: Communication professionals adapt to COVID-19 impacts
Abstract: The paper presents findings from an international survey of communication professionals on change leadership in communication during the COVID-19 pandemic. Despite the strong impact brought by the pandemic, communication professionals adapt quickly in change management by using COVID-19 information to build knowledge, enhance trust, develop strategies and guide actions.
Juan MengBryan H. ReberTong XieJeongHyun (Janice) Lee
Assessing COVID-19 pandemic communication in China: What we know about the communication channels, sources of information, and key message retention
Abstract: This research presents the findings from a large-scale national online survey of Chinese citizens (N = 1,713) about their general knowledge of COVID-19 and the key communication channels that they used both during and after the pandemic. The perceived impact of COVID-19, personal safety concern, and information retention during the times of lockdown and […]