Ph.D. Degree Program Archive
Uncovering layers in health risk communication: The roles of risk tolerance, message fatigue, and trust
Abstract: One of the understudied topics in risk communication is why individuals do not follow or are resistant to recommended behaviors that optimize personal health outcomes. To understand the dimensionality […]
The Roles of Perceived Uncertainty of Crisis Responsibility and Attribution-based Crisis Emotions on Publics’ Information Seeking about an Organizational Crisis
Abstract: Uncertainty is one of the key characteristics of an organizational crisis that needs to be addressed in an organization’s crisis responses. Although a large body of uncertainty research has […]
Tracing the Caring Relationships Found Within Three Virus Outbreaks: A Public Health Communications Perspective
Abstract: The world is subject to many an affliction and pandemic, as seen most recently with COVID-19. This study, in an attempt to better understand the trends and workings of […]
Strategic Decision-Making for Public Relations: Determining the Importance of Contingency Theory Factors Through a Conjoint Analysis
Abstract: This study uses a novel approach, the conjoint analysis, as a way to investigate the interactions between three factor groupings of the contingency theory variables that are relevant for […]
How Shades of Truth and Age Affect Responses to COVID-19 (Mis)information: Randomized Survey Experiment among WhatsApp Users in UK and Brazil
Abstract: We examined how age and exposure to different types of COVID-19 (mis)information affect misinformation beliefs, perceived credibility of the message and intention-to-share it on WhatsApp. Through two mixed-design online […]
An Investigation of Cognitive Processing of Fear Appeal Messages Promoting HPV Vaccination: Predictors and Outcomes of Magnitude and Valence of Cognitive Responses
Abstract: An improvement in HPV vaccination rates is one of the primary goals of public health organizations. Toward this end, fear appeal communication is commonly used in health interventions, warning […]
The Effects of User Comment Valence of Facebook Health Messages on Intention to Receive the Flu Vaccine: The Role of Pre-existing Attitude Toward the Flu Vaccine and Psychological Reactance
Abstract: This study examined if and how Facebook user-generated comments about the flu vaccine influenced psychological reactance in conjunction with pre-existing flu vaccine attitude. Psychological reactance was further tested as […]
The Effects of User Comment Valence of Facebook Health Messages on Intention to Receive the Flu Vaccine: The Role of Pre-existing Attitude Toward the Flu Vaccine and Psychological Reactance.
Kim, Hanyoung (Grady PhD Student), Seo, Y.,(Grady PhD Student) Yoon, H. J., Han, J. Y., & Ko. Y.(Grady PhD Student), (Forthcoming). Abstract: This study examined if and how Facebook user-generated […]
The effect of a firm’s environmental commitment in green messages in the luxury and fast fashion markets
Abstract: Consumers are increasingly interested in environmental issues, which has raised their expectations of firms’ environmentally conscious efforts. The purpose of this study is to investigate how green messages in […]
Color Effects in Green Advertising
Dongjae (Jay) Lim (Grady PhD Student), TaeHyun Baek, Sukki Yoon, Yeonshin Kim (Forthcoming). Color Effects in Green Advertising, Abstract: Marketers often use green in marketing communications to signal sustainability, despite […]