Ph.D. Degree Program Archive

Pushing Hands and Buttons: The Effects of Corporate Social Issue Stance Communication and Online Comment (In)Civility on Publics’ Emotional and Behavioral Responses

Wenqing Zhao (PhD student), Xuerong Lu (PhD alum), Yan Jin, and Toni van der Meer. “Pushing Hands and Buttons: The Effects of Corporate Social Issue Stance Communication and Online Comment (In)Civility on Publics’ Emotional […]

How intense language hurts a politician’s trustworthiness: Voter norms of a political debate via Language Expectancy Theory

Clementson, D. E., Zhao, W. (AdPR Ph.D. student), & Park, S. (AdPR Ph.D. student). (in  press). “How intense language hurts a politician’s trustworthiness: Voter norms of a political debate via Language Expectancy Theory.” Journal of Language and Social […]

Social Identity Signaling in Public Relations: Job Pursuit Intention among Students with Marginalized Racial and Ethnic Identities and Queer Identities

Solyee Kim (Forthcoming). “Social Identity Signaling in Public Relations: Job Pursuit Intention among Students with Marginalized Racial and Ethnic Identities and Queer Identities,” Journal of Public Relations Research. Special Issue on DEI

The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults: the mediating role of empathy and psychological reactance

Youngjee Ko (PhD candidate), Hanyoung Kim (PhD alum), Youngji Seo (PhD alum), Jeong-Yeob Han, Hye Jin Yoon, Jongmin Lee (PhD student) & Ja Kyung Seo (PhD student) (2023). “The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among […]

Effects of Risk Disclosure and Call to Action on Young Adults’ Responses to Dietary Supplement Advertising

Wenqing Zhao (PhD student), Yan Jin, and Elise Karinshak (undergraduate alum). (Forthcoming). “Effects of Risk Disclosure and Call to Action on Young Adults’ Responses to Dietary Supplement Advertising”. International Journal of Pharmaceutical and Healthcare Marketing. […]