Strategic Decision-Making for Public Relations: Determining the Importance of Contingency Theory Factors Through a Conjoint Analysis
Accepted for presentation at the virtual Annual ICA Conference, May 27-31, 2021.
Abstract: This study uses a novel approach, the conjoint analysis, as a way to investigate the interactions between three factor groupings of the contingency theory variables that are relevant for public relations practitioners when they engage in strategic decision-making. This study’s approach offers unique perspectives and insights into the decision-making process—both furthering the contingency theory itself and offering unique understandings of the interactions between respondent variables (e.g., gender, experience, etc.) and the role those variables play in informing how practitioners develop an organization’s stance. It was found that the covariates, namely gender, ethics and social responsibility, whistleblowing, and over 20 years in the communications field are statistically influential for the decision-making process. These interactions are contingent on the three contingency theory factorial groups investigated in this study, external threats, organization characteristics, and dominant coalition characteristics. The implications for public relations decision-making, contingency theory, and statistical techniques are discussed. Taylor Voges (Grady PhD Student), Yan Jin, Xianyan Chen, and Bryan Reber.
Truth Bias and Partisan Bias in Political Deception Detection
Every two years the International Association of Language and Social Psychology selects a Top Paper Award. This year the award was given to David Clementson for “Truth Bias and Partisan Bias in Political Deception Detection,” Abstract: This study tests the effects of political partisanship on voters’ perception and detection of deception. Based on social identity […]
Intergroup Contact, COVID-19 News Consumption, and the Moderating Role of Digital Media Trust on Prejudice toward Asians in the U.S.: A Cross-Sectional Study
Abstract: Background: The perceived threat of a highly contagious virus may lead people to be distrustful of immigrants and outgroups. Since the COVID-19 outbreak, the salient politicized discourses of blaming Chinese people for the virus have fueled over 2,000 reports of anti-Asian racial incidents and hate crimes in the U.S.. Objective: This study investigates relationships […]