Uncovering layers in health risk communication: The roles of risk tolerance, message fatigue, and trust
Accepted for presentation at the virtual Annual ICA Conference, May 27-31, 2021.
Abstract: One of the understudied topics in risk communication is why individuals do not follow or are resistant to recommended behaviors that optimize personal health outcomes. To understand the dimensionality of these responses, this study investigates barriers for persuasion (i.e., risk tolerance and message fatigue) and trust in government. An online survey using a representative adult sample (n = 510) in Australia was conducted. Key findings include: 1) Greater trust in government lowers the level of risk tolerance; 2) Lowered risk tolerance mediates between greater trust in government and behavioral intention to be more risk preventive; 3) Lowered risk tolerance mediates between greater trust in government and risk preventive information seeking; 4) Greater trust decreases health risk message fatigue; and 5) Lower level of health risk message fatigue mediates between greater trust in government and risk preventive behavioral intention. Implications and future directions for health risk communication theory and practice are discussed.
Mask-wearing as an Unspoken Statement of One’s Identity during the COVID-19 Pandemic
Abstract: Interpreting a facemask as an unspoken statement of one’s identity during the COVID-19 pandemic based on product symbolism theory, the present study examines the relationships among one’s trust in […]
Proposal Title: “Improving Infectious Disease Models with Longitudinal Surveys of Health Decision Making Preferences and Influences.”
Abstract: The objective of this project is to create more reliable infectious disease models that are informed by social science regarding health-related preferences, perceptions and intentions/behaviors. This project will design […]