Uncovering layers in health risk communication: The roles of risk tolerance, message fatigue, and trust
Accepted for presentation at the virtual Annual ICA Conference, May 27-31, 2021.
Abstract: One of the understudied topics in risk communication is why individuals do not follow or are resistant to recommended behaviors that optimize personal health outcomes. To understand the dimensionality of these responses, this study investigates barriers for persuasion (i.e., risk tolerance and message fatigue) and trust in government. An online survey using a representative adult sample (n = 510) in Australia was conducted. Key findings include: 1) Greater trust in government lowers the level of risk tolerance; 2) Lowered risk tolerance mediates between greater trust in government and behavioral intention to be more risk preventive; 3) Lowered risk tolerance mediates between greater trust in government and risk preventive information seeking; 4) Greater trust decreases health risk message fatigue; and 5) Lower level of health risk message fatigue mediates between greater trust in government and risk preventive behavioral intention. Implications and future directions for health risk communication theory and practice are discussed.
Protest Paradigm Alignment Discrepancies Between a Mask Mandate Protest and a Black Lives Matter Protest
Morgan Gonzales (Grady MA student) Abstract: Three people were arrested during a Black Lives Matter march in September of 2020. A day later, a mask mandate protest doubling as a psalm sing also led to the arrests of three people. Despite the similarities between the two demonstrations, local and national news coverage of the two […]
Computer-tailored Intervention Increases Colorectal Cancer Screening Among Low-Income African Americans in Primary Care: Results of a Randomized Trial
Abstract: Background: African Americans have the highest colorectal cancer (CRC) incidence and mortality rates of any racial/ethnic group and screening rates remain well below the National Colorectal Cancer rountable screening goal of 80%. Purpose: This randomized trial compared the efficacy of two clinic-based interventions for increasing CRC screening among African American primary care patients. Conclusions: […]