Advertising & Public Relations Archive

Abstract: Institutional knowledge and collective learning are invaluable resources for the corporate communications profession.  How corporations and government agencies have historically communicated with publics provides historical parameters for developing public […]

Abstract: This study examines whether adolescent motivations for social media use, social comparison tendencies and gender are related to online aggression victimization and/or perpetration. Results of a hierarchical multiple regression […]

Abstract: This study, in the context of encouraging participants to enroll in a company’s employee wellness program, uses gain-loss framing (Rothman & Salovey, 1997) and social comparison theory (Festinger, 1954) […]

Abstract: The current study examined the effects of 3 types of Facebook reaction icons (positive, neutral, negative) and valence of comments (positive, neutral, negative) on brand attitude, trust, information seeking, […]

Abstract: Applying elaboration likelihood model (ELM) and extant literature on consumer-brand engagement (CBE), this study examined exposure to three types of electronic cigarette (e-cig) marketing messages (sponsored ads, brand pages, […]

Abstract:  Sport around the world is principally organized around masculinity, and women athletes are often afforded limited coverage in sports media. In this study, I examined media representations of two […]

Abstract: This presentation will focus on the Global Study of Leadership in Public Relations and Communication Management (Berger & Meng, 2014) (a.k.a., the “Global Leadership Study”), a survey of more […]

Abstract: Scholars have adopted Street’s (2003) ecological model of medical communication to investigate the factors promoting patient participation in health care.  However, factors demonstrated in the ecological model were bounded […]

Abstract: Although recent empirical findings have suggested evidence of expression effect over reception effect, there remain both theoretical and methodological complexities concerning whether and under what condition message expression and […]

Abstract: Research on the Proteus Effect suggests that embodying an avatar causes one to take on characteristics of that avatar, resulting in residual effects of the virtual experience that impact […]