Cacciatore, M. A., & Hung-Baesecke, F. C. (2017, May). Comparative Research in Public Relations: Exploring Challenges and Opportunities. Research to be presented as part of a panel at the International Communication Association (ICA) Conference, San Diego, CA.
Abstract: This presentation will focus on the Global Study of Leadership in Public Relations and Communication Management (Berger & Meng, 2014) (a.k.a., the “Global Leadership Study”), a survey of more than 4,000 practitioners across 23 countries and nine languages. The presentation will specifically discuss the challenges associated with coordinating a multi-country data collection from one centralized location, including the difficulties associated with the generation of an appropriate sampling frame. Other areas of discussion include the hurdles associated with the management of teams who were located across the globe, the translation process used to ensure survey comparability across a diverse set of cultures and languages, and the practical challenges of coordinating a global data collection in a timely manner.
Empowering women in PR: Breaking through ethical and leadership challenges
Panel description: This joint panel between Media Ethics Division and Public Relations Division explores in depth the topic of women’s ethical and leadership challenges in public relations and communication management. This panel is based on an original research project jointly funded by the Plank Center for Leadership in Public Relations and the Arthur W. Page […]
Book Published: North American Communication Monitor 2018-2019. Tracking trends in fake news, issues management, leadership performance, work stress, social media skills, job satisfaction and work environment.
Meng, J., Reber, B. H., Berger, B. K., Gower, K. K., & Zerfass, A. (2019). North American Communication Monitor 2018-2019. Tracking trends in fake news, issues management, leadership performance, work stress, social media skills, job satisfaction and work environment. Tuscaloosa, AL: The Plank Center for Leadership in Public Relations. ISBN (paperback): 978-0-578-50179-6. ISBN (electronic): 978-0-578-50180-2. […]