Romantic motivations for social media use, social comparison, and online aggression among adolescents
Young, R., Len-Ríos, M. E., & Young, H. N. (2017, May). Romantic motivations for social media use, social comparison, and online aggression among adolescents. Paper to be presented at the Children, Adolescents and Media, International Communication Association, San Diego, CA.
Abstract: This study examines whether adolescent motivations for social media use, social comparison tendencies and gender are related to online aggression victimization and/or perpetration. Results of a hierarchical multiple regression conducted on data from a national cross-sectional survey of middle adolescents (N = 340) reveals that social media use, romantic motivations, social belongingness motivations and greater social comparison tendencies predicted online aggression victimization (R2 = .38). Information motivations and entertainment motivations negatively predict online aggression perpetration, but romantic motivations, social comparison, and social media use were positive predictors (R2 = .34). Further examination of interactions and indirect effects reveal that romantic motivations for social media use are an important predictor of involvement in online aggression among adolescents.
How attributes of humorous scientific messages predict engagement on Twitter and Instagram
Abstract: The use of humor is increasingly advocated as a means of enhancing the effectiveness and visibility of science messages on social media. However, the influence of humorous scientific content on user engagement is empirically unknown. The contribution of this study is threefold. First, we conduct a content analysis of humorous scientific posts on Twitter […]
Pro-Veganism on Instagram: Effects of User-Generated Content (UGC) Types and Content Generator Types in Instagram-Based Health Marketing Communication about Veganism
Abstract: Through two experiments, this study assessed source and message effects of Instagram-based pro-veganism messages. Experiment 1 (N = 294) examined effects of organization (brand versus non-profit) and message types (egoistic versus altruistic) on consumer responses to Instagram-based pro-veganism content. Experiment 2 (N = 288) examined effects of source type (celebrity versus non-celebrity) and message […]