Image and framing effects on perceptions of self-efficacy and body satisfaction
Len-Ríos, M. E., & Lee, Y.-I.(Grady PhD student). (2017, May). Image and framing effects on perceptions of self-efficacy and body satisfaction: Messaging to encourage employees to participate in wellness programs. Paper to be presented at the Health Communication Division, International Communication Association, San Diego, CA.
Abstract: This study, in the context of encouraging participants to enroll in a company’s employee wellness program, uses gain-loss framing (Rothman & Salovey, 1997) and social comparison theory (Festinger, 1954) to examine the effects of messages on participant perceptions of self-efficacy for maintaining a healthy weight, consuming healthful foods and body satisfaction. A 2 (framing: gain vs. loss) x 2 (images: professional model vs. everyday person) x 1 (control group) between-subjects experiment (N = 204) revealed no significant main effects. Interaction effects for predicting maintaining a healthy weight and body satisfaction were significant. Simple effects analysis shows that the loss-framed messaging accounts for the effects, whereby loss frames with imagery of the everyday person leads to higher self-efficacy and higher body satisfaction, compared to imagery of a professional model after accounting for related covariates.
True or False: How Parents Decide to Seek, Vet, or Share Infectious Disease Outbreak Information
Accepted for presentation at the International Crisis and Risk Communication Conference (ICRCC), March 9-11, 2020, Orlando, FL. Abstract: Numerous studies have explored how publics seek and share crisis information, but none has examined whether publics verify the accuracy of crisis and risk information before sharing the information or seeking additional information. These considerations are especially […]
Integrating Strategy and Dosage: A New Conceptual Formula for Assessing Intended and Unintended Effects of Health Risk Communication
Accepted for presentation at the International Crisis and Risk Communication Conference (ICRCC), March 9-11, 2020, Orlando, FL. Abstract: How to detect side effects of repeated exposure of the same or similar campaign messages over time on at-risk publics has emerged as a critical research question currently understudied. By formulating a new way of assessing health […]