Image and framing effects on perceptions of self-efficacy and body satisfaction
Len-Ríos, M. E., & Lee, Y.-I.(Grady PhD student). (2017, May). Image and framing effects on perceptions of self-efficacy and body satisfaction: Messaging to encourage employees to participate in wellness programs. Paper to be presented at the Health Communication Division, International Communication Association, San Diego, CA.
Abstract: This study, in the context of encouraging participants to enroll in a company’s employee wellness program, uses gain-loss framing (Rothman & Salovey, 1997) and social comparison theory (Festinger, 1954) to examine the effects of messages on participant perceptions of self-efficacy for maintaining a healthy weight, consuming healthful foods and body satisfaction. A 2 (framing: gain vs. loss) x 2 (images: professional model vs. everyday person) x 1 (control group) between-subjects experiment (N = 204) revealed no significant main effects. Interaction effects for predicting maintaining a healthy weight and body satisfaction were significant. Simple effects analysis shows that the loss-framed messaging accounts for the effects, whereby loss frames with imagery of the everyday person leads to higher self-efficacy and higher body satisfaction, compared to imagery of a professional model after accounting for related covariates.
Organizational Threat Appraisal by Publics: The Effects of Perceived Temporal Distance on Health Crisis Outcomes
Sungsu Kim (Grady PhD Alum) and Yan Jin (Forthcoming). “Organizational Threat Appraisal by Publics: The Effects of Perceived Temporal Distance on Health Crisis Outcomes.” International Journal of Communication. Abstract: The current study advances our understanding of how organizational threat affects the way publics respond to a health crisis. To this end, we investigated the influence […]
The Infectious Disease Threat (IDT) Appraisal Model: How Perceptions of IDT Predictability and Controllability Predict Individuals’ Responses to Risks
Yan Jin, Irina A. Iles, Lucinda Austin, Brooke Liu, and Gregory R. Hancock (Forthcoming). “The Infectious Disease Threat (IDT) Appraisal Model: How Perceptions of IDT Predictability and Controllability Predict Individuals’ Responses to Risks.” International Journal of Strategic Communication. Abstract: Grounded in the multidisciplinary field of strategic risk and health communication, this study proposed and tested […]