Advertising & Public Relations Archive
Comedic violence in advertising: Cultural third-person effects among U.S., Korean, and Croatian consumers
Abstract: Humor is a popular appeal used in global advertising and with the growing use of comedic violence ads in the U.S., it is a worthwhile endeavor to see whether […]
2021 IPR-Ketchum Don Bartholomew Award for Excellence in Public Relations Research
Xuerong Lu (Grady PhD student) has won the 2021 IPR-Ketchum Don Bartholomew Award for Excellence in Public Relations Research.
Reviewer of the Year award for the journal Mass Communication and Society
David Clementson has won the Reviewer of the Year award for the journal Mass Communication and Society. The editor said, “This year we worked hard to identify one winner on […]
Top Faculty Paper
Clementson, D. E., & Xie, T. (2021, May 27-31). The power of political journalists as deception detectors and how politicians reactivate voters’ truth-default [Paper presentation]. International Communication Association 71st Annual […]
Journal of Interactive Advertising 2020 Best Article
Joseph T. Yun, Brittany R. L. Duff, Patrick T. Vargas, Hari Sundaram, Itai Himelboim (2020), “Computationally Analyzing Social Media Text for Topics: A Primer for Advertising Researchers,” Journal of Interactive Advertising, […]
Applying Leadership Self-Efficacy Theory: Understanding the Innerworkings of Assessments by Creating Our Own
Abstract: This innovative practice paper explores a theoretical framework supporting leadership self-assessments — leadership self-efficacy theory. The paper describes the theory’s application in an exemplar self-assessment instrument and explains our […]
Ethical leadership and influence building: An examination of female public relations’ perceptions on preparedness, role modeling, and influence strategies
Abstract: Practices of ethical leadership in public relations can be context-specific but they can influence organizational effectiveness. By conducting a national survey, this study examines female public relations professionals’ perspectives […]
Leading transitions in a traumatically changing working environment: Communication professionals adapt to COVID-19 impacts
Abstract: The paper presents findings from an international survey of communication professionals on change leadership in communication during the COVID-19 pandemic. Despite the strong impact brought by the pandemic, communication […]
Assessing COVID-19 pandemic communication in China: What we know about the communication channels, sources of information, and key message retention
Abstract: This research presents the findings from a large-scale national online survey of Chinese citizens (N = 1,713) about their general knowledge of COVID-19 and the key communication channels that […]
Better obesity knowledge, healthier food choice? Examining the moderating role of HNR claims in food advertisements
Abstract: A conditional process model for the impact of obesity knowledge on healthy food choice was proposed to examine how consumers’ obesity knowledge and online search for nutritional information (OSNI) […]