Advertising & Public Relations Archive
Myles Brand’s Collegiate Model and the Post-Amateurism World of College Sports
Abstract: One of Myles Brand’s key contributions as president of the National Collegiate Athletic Association was the development of what he called the “collegiate model of college sports.” In this […]
The role of institutional environment in building communication professionals’ trust and satisfaction: A moderated multiple-mediation analysis.
Abstract: As an important group of internal stakeholders, communication professionals carry the responsibilities to communicate with multiple groups of audience and foster trusted and satisfied relationships, both internally and externally. […]
Inclusive leadership and women in public relations: Defining the meaning, functions, and relationships.
Abstract: The purpose of this research is to introduce inclusive leadership as a new theoretical framework to understand its meaning and functions in advancing gender equalities and empowerment in public […]
Study finds Grady College Advertising/Public Relations excels in advertising research productivity.
Faculty and doctoral graduates in the Department of Advertising and Public Relations in Grady College were the most visible authors or co-authors in the three leading peer-reviewed advertising research journals from 2008-2019, […]
Do Young Adults Attend to Health Warnings in the First IQOS Advertisement in the U.S.? An Eye-Tracking Approach
Abstract: In October 2019, a heated tobacco product (HTP) IQOS debuted in the United States. This study examined young adults’ attention and cognitions in response to an IQOS ad that […]
Leading transitions in a traumatically changing working environment: Communication professionals adapt to COVID-19 impacts.
Abstract: The paper presents findings from an international survey of communication professionals on change leadership in communication during the COVID-19 pandemic. Despite the strong impact brought by the pandemic, communication […]
Assessing COVID-19 pandemic communication in China: What we know about the communication channels, sources of information, and key message retention. Part of the research panel of Learnings from the COVID-19 pandemic: Cross-cultural differences in risk and crisis communication strategies
Abstract: This research presents the findings from a large-scale national online survey of Chinese citizens (N = 1,713) about their general knowledge of COVID-19 and the key communication channels that […]
Better obesity knowledge, healthier food choice? Examining the moderating role of HNR claims in food advertisements.
Abstract: A conditional process model for the impact of obesity knowledge on healthy food choice was proposed to examine how consumers’ obesity knowledge and online search for nutritional information (OSNI) […]
Barriers to PR women’s leadership advancement: Current situation and anticipated changes.
Abstract: This study examines current critical situational issues and barriers that are likely to influence women’s leadership advancement along their career paths in public relations. A national online survey of […]
Women in communication: Assessing and advancing gender equality.
Abstract: This study addresses the persistent gender discrepancies in the communication profession at three levels (i.e., the micro level with individual communication professionals, the meso level with communication department and/or […]