Abstract: As an important group of internal stakeholders, communication professionals carry the responsibilities to communicate with multiple groups of audience and foster trusted and satisfied relationships, both internally and externally. However, while busy with taking care of various stakeholders, the trust-satisfaction perception of communication professionals is underrated. Therefore, this study shifts the investigation of the trust-satisfaction relationship from general employees to this unique group of communicators. Results confirmed a strong positive impact of trust in organization on communication professionals’ perceived job satisfaction. Results also confirmed the mediating effects of job engagement and communication leaders’ performance on such a trust-satisfaction relationship. Our moderated multiple-mediation analysis indicated the important role of organizational culture in this complicated institutional environment and its indirect impact on the trust-satisfaction relationship.
Best Practices for Corporate Communication Research Collaboration between University Research Groups and Industry Businesses and Organizations: A Structure and Function Analysis
Abstract: The purpose of this study is to identify the best practices for corporate communication research collaboration between a university research group (URG) and outside businesses or organizations that systematically foster academic-industry idea exchange. Despite the challenges for sustainable partnership building, successful URG-industry collaboration models can be mutually beneficial. URGs’ research benefits organizations and contributes […]
Interactive infographics’ effect on elaboration in agricultural communication.
Abstract: In public health, politics, and advertising, interactive content spurred increased elaboration from audiences that were otherwise least likely to engage with a message. This study sought to examine interactivity as an agricultural communication strategy through the lens of the Elaboration Likelihood Model. Respondents were randomly assigned a static or interactive data visualization concerning the […]