Study finds Grady College Advertising/Public Relations excels in advertising research productivity.

Faculty and doctoral graduates in the Department of Advertising and Public Relations in Grady College were the most visible authors or co-authors in the three leading peer-reviewed advertising research journals from 2008-2019, according to a study in Journal of Business Research that was published July 27. Among the most visible were Professor Emeritus Leonard Reid, Professor Emerita Karen King, Associate Professor Hye Jin Yoon, and Associate Professor Nathaniel Evans.

Abstract: The study, “A Decade (2008-2019) of Advertising Research Productivity: A Bibliometric Review,” involved two reference and citation reviews: one of 818 articles published in Journal of Advertising (JA), Journal of Advertising Research (JAR), and Journal of Current Issues and Research in Advertising (JCIRA), and the second of 1,532 articles published in those journals plus 15 other journals where scholarly research in advertising is frequently published. In the first bibliometric review, the University of Georgia was ranked number one, with Grady AD/PR faculty members authoring or co-authoring 49 articles in the three journals. In the second review, the University of Georgia was the number one United States institution, with Grady AD/PR faculty members authoring or co-authoring 82 articles in the decade examined. The University of Amsterdam was ranked number one overall in the assessment that involved 18 peer-reviewed journals.

Hye Jin Yoon  Karen Whitehill King  Nathaniel J. Evans