Advertising & Public Relations Archive

Digital acumen and readiness for Industry 4.0: Why digital competency development is crucial for communication

Juan Meng and Jeonghyun (Janice) Lee (doctoral student). (Sept. 23, 2021) Abstract:  Digital acumen is essential for communication management in today’s technology-driven communication environment. However, not every communication professional is […]

Television infographics as orienting response: An eye-tracking study of the role of visuospatial attention in processing of television news

Pjesivac, I., Wojdynski, B., & Geidner, N. (2021). Television infographics as orienting response: An eye-tracking study of the role of visuospatial attention in processing of television news. Abstract: This experimental […]

Challenges for communication professionals: How communication professionals could address fake news and prevent corporations from suffering the attack of fake news

Invited talk by the Department of Chinese and Bilingual Studies at The Hong Kong Polytechnic University, Hong Kong, China. Dr. Meng was invited to share research insights on communication practice […]