Spotlight: Digital leadership communication: Leveraging an executive brand

In Carolyn M. Kim, Leveraging technology in leadership communication. New York: Routledge.

Abstract: This research spotlight shares insights on how technology changes how leaders guide their teams and organizations and some of the greatest challenges for leaders to adapt in the digital environment. The author argues the digital environment presents the greatest opportunity to foster a continued and interactive learning environment as the industry has witnessed a great need for communication professionals to develop their competencies in data, technology, and management.

Juan Meng 

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