Ethical challenges in an evolving digital communication era: Coping resources and ethics trainings

Full research paper presented at the 2021 European Public Relations Education and Research Association Annual Virtual Congress on October 7, 2021.

Abstract: This study investigates the ethical challenges facing public relations professionals in today’s digital communication environment. Specifically, we focused our research on the new ethical challenges in digital practice, the resources relied on when encountering ethical challenges, and public relations professionals’ efforts in seeking trainings on communication ethics. Our research found nearly 60% of surveyed professionals reported that they faced ethical challenges in their day-to-day work, and there is a wide range of ethical challenges in digital practices. Results also revealed that professionals use various resources to deal with ethical issues. Research and practical implications are discussed.

Juan Meng  Bryan H. Reber  Taeyeon Kim 

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