Pjesivac, I., Wojdynski, B., & Geidner, N. (2021). Television infographics as orienting response: An eye-tracking study of the role of visuospatial attention in processing of television news.
Abstract: This experimental study (N = 77) examined the role of infographics in orienting viewer’s attention in television news. The results of pupil dilation measurements using the eye-tracking method showed that when used in the over-the-shoulder format, visual representation of numerical data triggers an orienting response and directs the viewer’s attention to that part of the screen. The study also showed that bar graphs were more successful in holding viewer’s attention than the simple tabular presentation of information, with a significant covariate of video viewer size, and that the presence of infographics and individuals’ quantitative ability both positively predicted information recall.
Rewitched: Retextuality and the Queering of Bewitched
Abstract: At the same time the 1960s sitcom Bewitched aired in reruns next to drag queens on LOGOtv, a cable channel targeted to LGBTQ viewers, it also aired on the former National Christian Network channel (Familynet) immediately preceding a line-up of church programs featuring far-right, anti-gay activists. How can a TV text be supple enough […]
Abstract: Emotional appeals are encouraged when engaging with public audiences. Yet, we lack evidence of the effectiveness of using such appeals in science communication. Here we present current research on emotion and humor in online science communication. This presentation will provide an overall summary of current research in the science of science communication, knowledge about […]