Juan Meng and Jeonghyun (Janice) Lee (doctoral student). (Sept. 23, 2021)
Abstract: Digital acumen is essential for communication management in today’s technology-driven communication environment. However, not every communication professional is well equipped with the knowledge and skills needed to succeed in managing the digital aspects of their daily practice. If competencies are the key functional abilities in effective communication practice, the need for constant improvement shall be addressed and integrated into business strategy. The 2020-2021 NACM investigates six key competencies of communication professionals, including data, technology, management, business, self-reflection, and communication. The results reveal some significant discrepancies between perceived importance and personal qualification in three key areas: data, technology, and management as displayed in the chart below.
Management of Cybersecurity through Internal Communication
Solyee Kim (PhD alum) & Jeonghyun Janice Lee (PhD candidate), “Management of Cybersecurity through Internal Communication” in Internal Communication and Employee Engagement: A Case Study Approach. McCown, N., Men, L. […]
Understanding the competency spectrum for communication management: The need, the gap, and the continuous learning mindset
Abstract: Communication practitioners are expected to master a wide range of communication and non-communication skills to demonstrate efficiency and competency. Although the competency spectrum has been taken for granted in […]