Gender and sexual orientation in advertising: A series of studies on the effects of representation
October 2021
Related Research
The Role of Construal Fit in Threat Appeal to Persuade Young Drivers Not to Text while Driving
Abstract: This paper aims to investigate the effect of matching social distance (proximal vs. distant) and the visual rhetoric style (literal vs. metaphorical) of the threatful outcome of texting while […]
read more
Do Young Adults Attend to Health Warnings in the First IQOS Advertisement in the U.S.? An Eye-Tracking Approach
Abstract: Introduction: In October 2019, a heated tobacco product (HTP) IQOS debuted in the United States. This study examined young adults’ attention and cognitions in response to an IQOS ad […]
read more